What users are saying about
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47 Ratings
Top Rated
73 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
Top Rated
73 Ratings
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Score 8.5 out of 100

Attribute Ratings

  • Audiense is rated higher in 1 area: Support Rating
  • BuzzSumo is rated higher in 2 areas: Likelihood to Recommend, Usability

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
8.7

BuzzSumo

87%
34 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings

BuzzSumo

N/A
0 Ratings

Usability

8.0

Audiense

80%
1 Rating
9.0

BuzzSumo

90%
6 Ratings

Availability

8.0

Audiense

80%
2 Ratings

BuzzSumo

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

BuzzSumo

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings
8.4

BuzzSumo

84%
9 Ratings

Online Training

9.0

Audiense

90%
1 Rating

BuzzSumo

N/A
0 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings

BuzzSumo

N/A
0 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Cision

Pros
  • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
Cons
  • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
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Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Cision

  • Monitors for client PR placements and notifies via email and Slack alerts
  • Helps us research potential journalists writing about the topics relevant to our clients
  • Displays trending web and social content clearly with relevant metrics
  • Allows us to view what's working for our clients' competitors in the media
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Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Cision

  • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
  • It could have better backlink data to include more backlinks that each content piece has.
  • One or two more pricing tiers might work.
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Pricing Details

Audiense

Starting Price

$99 per month

Editions & Modules

Audiense editions and modules pricing
EditionModules
Audience Insights6961
Twitter Marketing (formerly Socialbro)392

Footnotes

  1. per month (billed annually)
  2. per month (billed annually)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

BuzzSumo

Starting Price

$99 per month

Editions & Modules

BuzzSumo editions and modules pricing
EditionModules
Pro (5 users)991
Plus (10 users)1792
Large (15 users)2993
Enterprise (30+ users)499+4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

Audiense

I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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Cision

No answers on this topic

Usability

Audiense

The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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Cision

The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
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Reliability and Availability

Audiense

I have never had an issue.
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Cision

No answers on this topic

Performance

Audiense

I have never had an issue.
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Cision

No answers on this topic

Support Rating

Audiense

Any questions we had were promptly answered.
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Cision

The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
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Online Training

Audiense

Pretty simple to start using. Have to do some self-study to learn more advanced features
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Cision

No answers on this topic

Implementation Rating

Audiense

Just a plug and play online tool
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Cision

No answers on this topic

Alternatives Considered

Audiense

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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Cision

Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
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Return on Investment

Audiense

  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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Cision

  • It has had a positive return as it has allowed us to create better content and gain popularity online.
  • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
  • Helps us find influencers for campaigns.
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