What users are saying about
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47 Ratings
35 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
35 Ratings
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Score 4.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    Audiense

    Feature Set Not Supported
    N/A
    3.7

    ClickDimensions

    37%
    ClickDimensions ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    5.1
    51%
    8 Ratings

    Dynamic content

    N/A
    0 Ratings
    3.7
    37%
    10 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    1.5
    15%
    10 Ratings

    Landing pages

    N/A
    0 Ratings
    1.6
    16%
    10 Ratings

    A/B testing

    N/A
    0 Ratings
    3.6
    36%
    10 Ratings

    Mobile optimization

    N/A
    0 Ratings
    2.0
    20%
    10 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    4.2
    42%
    18 Ratings

    List management

    N/A
    0 Ratings
    5.6
    56%
    9 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    6.1
    61%
    9 Ratings

    Lead Management

    Audiense

    Feature Set Not Supported
    N/A
    4.7

    ClickDimensions

    47%
    ClickDimensions ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    6.9
    69%
    9 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    5.0
    50%
    9 Ratings

    Data quality management

    N/A
    0 Ratings
    3.0
    30%
    8 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    4.0
    40%
    7 Ratings

    Campaign Management

    Audiense

    Feature Set Not Supported
    N/A
    2.5

    ClickDimensions

    25%
    ClickDimensions ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    4.0
    40%
    5 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    1.0
    10%
    6 Ratings

    Social Media Marketing

    Audiense

    Feature Set Not Supported
    N/A
    5.5

    ClickDimensions

    55%
    ClickDimensions ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.0
    80%
    3 Ratings

    Social profile integration

    N/A
    0 Ratings
    3.1
    31%
    3 Ratings

    Reporting & Analytics

    Audiense

    Feature Set Not Supported
    N/A
    2.6

    ClickDimensions

    26%
    ClickDimensions ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    2.0
    20%
    9 Ratings

    Standard reports

    N/A
    0 Ratings
    2.0
    20%
    9 Ratings

    Custom reports

    N/A
    0 Ratings
    3.8
    38%
    7 Ratings

    Platform & Infrastructure

    Audiense

    Feature Set Not Supported
    N/A
    4.4

    ClickDimensions

    44%
    ClickDimensions ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    1.0
    10%
    5 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    1.0
    10%
    5 Ratings

    Customizability

    N/A
    0 Ratings
    2.4
    24%
    7 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    7.1
    71%
    10 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Attribute Ratings

    • Audiense is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
    • ClickDimensions is rated higher in 1 area: Likelihood to Renew

    Likelihood to Recommend

    7.5

    Audiense

    75%
    23 Ratings
    2.0

    ClickDimensions

    20%
    10 Ratings

    Likelihood to Renew

    6.2

    Audiense

    62%
    4 Ratings
    9.0

    ClickDimensions

    90%
    1 Rating

    Usability

    8.0

    Audiense

    80%
    1 Rating
    5.0

    ClickDimensions

    50%
    3 Ratings

    Availability

    8.0

    Audiense

    80%
    2 Ratings

    ClickDimensions

    N/A
    0 Ratings

    Performance

    8.0

    Audiense

    80%
    2 Ratings

    ClickDimensions

    N/A
    0 Ratings

    Support Rating

    9.5

    Audiense

    95%
    4 Ratings
    1.0

    ClickDimensions

    10%
    4 Ratings

    Online Training

    9.0

    Audiense

    90%
    1 Rating

    ClickDimensions

    N/A
    0 Ratings

    Implementation Rating

    9.5

    Audiense

    95%
    4 Ratings

    ClickDimensions

    N/A
    0 Ratings

    Likelihood to Recommend

    Audiense

    When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
    Anonymous | TrustRadius Reviewer

    ClickDimensions

    ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
    Emily Olson | TrustRadius Reviewer

    Pros

    Audiense

    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
    James Young | TrustRadius Reviewer

    ClickDimensions

    • The nurture campaign builder was great. Easy to use and to follow along with.
    • The drop and drag editor was easy to use and you could start using it with no training.
    • I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.
    Neville Wiles | TrustRadius Reviewer

    Cons

    Audiense

    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
    Nathaniel Hansen | TrustRadius Reviewer

    ClickDimensions

    • Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
    • Managing customer preferences and subscriptions felt extremely convoluted
    • Interfaces generally not intuitive
    • Reporting was not in the class of competitors
    • Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Audiense

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $99 per month

    Audiense Editions & Modules

    Edition
    Audience Insights$6961
    Twitter Marketing (formerly Socialbro)$391
    1. per month (billed annually)
    Additional Pricing Details

    ClickDimensions

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    ClickDimensions Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    Audiense

    Audiense 6.2
    Based on 4 answers
    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Anonymous | TrustRadius Reviewer

    ClickDimensions

    ClickDimensions 9.0
    Based on 1 answer
    I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.
    Anonymous | TrustRadius Reviewer

    Usability

    Audiense

    Audiense 8.0
    Based on 1 answer
    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    James Young | TrustRadius Reviewer

    ClickDimensions

    ClickDimensions 5.0
    Based on 3 answers
    I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.
    Karen Chamberlain | TrustRadius Reviewer

    Reliability and Availability

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.
    James Young | TrustRadius Reviewer

    ClickDimensions

    No score
    No answers yet
    No answers on this topic

    Performance

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.
    James Young | TrustRadius Reviewer

    ClickDimensions

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Any questions we had were promptly answered.
    Anonymous | TrustRadius Reviewer

    ClickDimensions

    ClickDimensions 1.0
    Based on 4 answers
    You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.
    Karen Chamberlain | TrustRadius Reviewer

    Online Training

    Audiense

    Audiense 9.0
    Based on 1 answer
    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Anonymous | TrustRadius Reviewer

    ClickDimensions

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Just a plug and play online tool
    Anonymous | TrustRadius Reviewer

    ClickDimensions

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Raven Wheatley-Hawkins | TrustRadius Reviewer

    ClickDimensions

    Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.
    Chris Thorne | TrustRadius Reviewer

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
    Kim Townend | TrustRadius Reviewer

    ClickDimensions

    • Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
    • Lead scoring helps develop more qualified leads.
    Emily Olson | TrustRadius Reviewer

    Screenshots

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