Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
Dataminr Pulse
Score 9.0 out of 10
N/A
Dataminr Pulse is a Real-Time Event and Risk Detection solution for businesses, public sector, and news organization, that leverages AI to give users early indication of business-critical information about risks to people, a brand, and physical and virtual assets – so the user can respond with speed and confidence. For news, Dataminr's AI platform delivers real-time news analytics, that detects global events by processing billions of public data inputs per day in a wide range of formats and…
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
For any news editor, Dataminr is a must. It is the only platform I have used which I would 100 percent recommend to anyone who needs constant access and notification to all that is going on in the world's media. Various other platforms provide information, but Dataminr collates all these other platforms together into one easy to use interface. It is remarkably quick to check Dataminr after receiving a desktop or email notification and find out what is going on regarding a specific subject. As a news editor, I am required to manage a news team that produces copy for breaking stories, and Dataminr allows me to find news and commission it faster than any other platform I have previously used.
Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
Audiense also has great analytical tools like best time to tweet reports
Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
Collating various sources into one interface makes keeping track of breaking news remarkably easy.
The live update feature means updates from breaking stories are fed directly to the consumer. This means users do not have to go out their way to find out every last detail of a story, and can instead use their time writing the story.
For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Setting up Dataminr can be relatively obtuse. Although basic functions are easy to use, the more in-depth aspects require research and training to use correctly.
Topics are very broad, which can be a negative at times. It would be useful to have 'football' as a topic rather than 'sport', for instance.
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
Connection issues/downtime occur but they are rare and generally quickly fixed. There are frequent seminars and tutorials to teach the platform. This is an excellent decision from the company and has made me more willing to learn how to use Dataminr correctly. As a result of this, I use the platform more than I would have if I had been forced to learn everything myself.
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Before using Dataminr we did not use a similar platform, with stories discovered by simply crawling the web (TweetDeck/Reddit/news sites, etc). Because of this, Dataminr has been a game-changer for us and has revolutionized the way we have worked since it was introduced. Being able to completely remove one aspect of the job (searching for news) has increased productivity in all other areas.
Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Since starting to use Dataminr, our traffic has vastly increased. Though not entirely to thank for the growth, Dataminr has played a role in talkSPORT.com's ComScore increasing by 150 percent over the past 18 months.
Increased traffic is partly due to producing more content, and Dataminr has directly led to discovering a number of stories we previously would have missed.
