What users are saying about
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47 Ratings
22 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
22 Ratings
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Score 8.2 out of 100

Attribute Ratings

  • GaggleAMP is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
8.7

GaggleAMP

87%
12 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings
10.0

GaggleAMP

100%
1 Rating

Usability

8.0

Audiense

80%
1 Rating

GaggleAMP

N/A
0 Ratings

Availability

8.0

Audiense

80%
2 Ratings

GaggleAMP

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

GaggleAMP

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings
10.0

GaggleAMP

100%
3 Ratings

Online Training

9.0

Audiense

90%
1 Rating

GaggleAMP

N/A
0 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings

GaggleAMP

N/A
0 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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GaggleAMP

GaggleAMP is well suited when you want to get timely local language content out to folks in other countries/regions, or content for a specific group/department. It is also well suited when you have multiple Gaggle content managers with multiple content calendars. It might be less appropriate if you want to hold multiple Social contests (gamification) with different rules, scopes, leaderboards, etc. for different groups/tags as there is only one leaderboard.
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Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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GaggleAMP

  • Easy to tell associates what posts to like and share. Especially like that we can point them to like or share industry posts.
  • Easy to get others in organization to sign up. Also offers app and browser app.
  • Gamefication aspect allows associates to have friendly competition and allows awarding of prizes for reaching set point values
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Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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GaggleAMP

  • There are no out of the box implementations to get started quick.
  • The campaign manager could be more involved and vocal about recommendations and how to implement them.
  • I'd like deeper insight into what my employees do and do not like to share.
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Pricing Details

Audiense

Starting Price

$99 per month

Editions & Modules

Audiense editions and modules pricing
EditionModules
Audience Insights6961
Twitter Marketing (formerly Socialbro)392

Footnotes

  1. per month (billed annually)
  2. per month (billed annually)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

GaggleAMP

Starting Price

$25 per month

Editions & Modules

GaggleAMP editions and modules pricing
EditionModules
Small and Medium Businesses$3001
Enterprise$12
Agency$13

Footnotes

  1. 25 seats per month
  2. Call for Quote
  3. Call for Quote

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

GaggleAMP is popular among small businesses, medium-size businesses, enterprise-class organizations, and agencies that represent these businesses. Our small business offering starts at 25 seats for $300 per month, with additional packages available based on the number of seats needed. For our Enterprise-class pricing and agency offerings, it is best to speak with a GaggleAMP representative to secure a rate.

Likelihood to Renew

Audiense

I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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GaggleAMP

Customer service has been good. It's easy to use. It's cost effective. It's a good way to expand your social presence and get your employees more vested in branding the company without spending a ton of money. There are bells and whistles that may be good for other users. I just haven't had the time to use them
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Usability

Audiense

The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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GaggleAMP

No answers on this topic

Reliability and Availability

Audiense

I have never had an issue.
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GaggleAMP

No answers on this topic

Performance

Audiense

I have never had an issue.
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GaggleAMP

No answers on this topic

Support Rating

Audiense

Any questions we had were promptly answered.
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GaggleAMP

Support for GaggleAMP is easily the best customer support I've experienced with any software tool. Our rep, Sam, is dedicated to our account (no bouncing around a call-center bullpen), and is highly proactive and eager to help us succeed. Most of our interactions have nothing to do with problems, but rather opportunities to optimize our use of the tool and set us up for greatest success. GaggleAMP sets a gold standard for customer support!
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Online Training

Audiense

Pretty simple to start using. Have to do some self-study to learn more advanced features
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GaggleAMP

No answers on this topic

Implementation Rating

Audiense

Just a plug and play online tool
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GaggleAMP

No answers on this topic

Alternatives Considered

Audiense

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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GaggleAMP

A former colleague suggested EveryoneSocial, but I think that GaggleAMP has more industry experience in terms of employee advocacy and social engagement. While it did appear somewhat easier to use, it didn't have all the features and attention to detail that GaggleAMP provided such as the detailed reporting and the specific activity suggestions I was looking for.
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Return on Investment

Audiense

  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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GaggleAMP

  • Take this with a grain of salt, but our company's all-time CPC (cost per click) savings is $1.85 M ($184,116.95 last quarter).
  • GaggleAMP has become an important part in getting our employees and partners to engage with us on Social Media more regularly - a great tool for getting information out there.
  • Brand awareness.
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Screenshots

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