Audiense vs. GaggleAMP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.5 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
GaggleAMP
Score 8.9 out of 10
N/A
GaggleAMP's employee advocacy and communications platform enables companies to boost the distribution of workforce communications and social media messaging. The solutions aims to foster a network of people, or a Gaggle, who share company-created messages to their social media networks and contribute content to their internal workforce community. This aids in employee development, leveraging them as a thought leader in their space while increasing social selling and recruitment…
$25
per month
Pricing
AudienseGaggleAMP
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
Enterprise
$1
Call for Quote
Agency
$1
Call for Quote
Small and Medium Businesses
$300
25 seats per month
Offerings
Pricing Offerings
AudienseGaggleAMP
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsGaggleAMP serves small businesses, medium-size businesses, enterprise-class organizations, and agencies that represent these businesses. Their small business offering starts at 25 seats for $300 per month, with additional packages available based on the number of seats needed. For Enterprise-class pricing and agency offerings, it is best to speak with a GaggleAMP representative to secure a rate.
More Pricing Information
Best Alternatives
AudienseGaggleAMP
Small Businesses
Talkwalker
Talkwalker
Score 8.7 out of 10

No answers on this topic

Medium-sized Companies
Talkwalker
Talkwalker
Score 8.7 out of 10
Influitive
Influitive
Score 9.0 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.7 out of 10
Sprinklr Marketing
Sprinklr Marketing
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudienseGaggleAMP
Likelihood to Recommend
7.3
(23 ratings)
8.7
(12 ratings)
Likelihood to Renew
5.8
(4 ratings)
10.0
(1 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
10.0
(2 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.5
(2 ratings)
-
(0 ratings)
User Testimonials
AudienseGaggleAMP
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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GaggleAMP
GaggleAMP is well suited when you want to get timely local language content out to folks in other countries/regions, or content for a specific group/department. It is also well suited when you have multiple Gaggle content managers with multiple content calendars. It might be less appropriate if you want to hold multiple Social contests (gamification) with different rules, scopes, leaderboards, etc. for different groups/tags as there is only one leaderboard.
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Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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GaggleAMP
  • Easy to tell associates what posts to like and share. Especially like that we can point them to like or share industry posts.
  • Easy to get others in organization to sign up. Also offers app and browser app.
  • Gamefication aspect allows associates to have friendly competition and allows awarding of prizes for reaching set point values
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Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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GaggleAMP
  • There are no out of the box implementations to get started quick.
  • The campaign manager could be more involved and vocal about recommendations and how to implement them.
  • I'd like deeper insight into what my employees do and do not like to share.
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Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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GaggleAMP
Customer service has been good. It's easy to use. It's cost effective. It's a good way to expand your social presence and get your employees more vested in branding the company without spending a ton of money. There are bells and whistles that may be good for other users. I just haven't had the time to use them
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Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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GaggleAMP
No answers on this topic
Reliability and Availability
Audiense
I have never had an issue.
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GaggleAMP
No answers on this topic
Performance
Audiense
I have never had an issue.
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GaggleAMP
No answers on this topic
Support Rating
Audiense
Any questions we had were promptly answered.
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GaggleAMP
Support for GaggleAMP is easily the best customer support I've experienced with any software tool. Our rep, Sam, is dedicated to our account (no bouncing around a call-center bullpen), and is highly proactive and eager to help us succeed. Most of our interactions have nothing to do with problems, but rather opportunities to optimize our use of the tool and set us up for greatest success. GaggleAMP sets a gold standard for customer support!
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Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
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GaggleAMP
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
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GaggleAMP
No answers on this topic
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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GaggleAMP
A former colleague suggested EveryoneSocial, but I think that GaggleAMP has more industry experience in terms of employee advocacy and social engagement. While it did appear somewhat easier to use, it didn't have all the features and attention to detail that GaggleAMP provided such as the detailed reporting and the specific activity suggestions I was looking for.
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Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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GaggleAMP
  • Take this with a grain of salt, but our company's all-time CPC (cost per click) savings is $1.85 M ($184,116.95 last quarter).
  • GaggleAMP has become an important part in getting our employees and partners to engage with us on Social Media more regularly - a great tool for getting information out there.
  • Brand awareness.
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ScreenShots

Audiense Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

GaggleAMP Screenshots

Screenshot of The member view provides a simple view of actions and messages available. Acting take a simple click of a button. "Share" to share the message or "No Thanks". If a user declines a message/action there is an opportunity for them to provide feedback on why they chose not to share the message or perform the action. This helps the Gaggle manager learn the preferences of their member base and helps future content curation.Screenshot of Channels provide an outlet for employees to create user-generated content, communicate with their fellow employees, discover new content, and more. Channels also allow for automated RSS feeds, pulling in Twitter Lists, and monitoring hashtags, making the content curation process easier for marketing team.Screenshot of My feed shows employees and stakeholders what activities they have available to them. This area enables employees to engage and interact with content. Here they can share content to their social channels, see when content is expiring, and also engage with external and internal Channels.Screenshot of The GaggleAMP scheduling feature helps employees and stakeholders schedule their social media advocacy efforts on their time. Here they can pick and choose which messages they want to schedule, when they want to schedule them to go out, and their default preferences.Screenshot of Gaggle Managers, the term for the administrator of an employee advocacy program, can choose what types of activities to send to their employees and stakeholders. GaggleAMP offers over 50 different activities on any favorite social media networks. Some favorites are displayed here.Screenshot of Leaderboards allow sorting by reach and by points assigned to activities during certain timeframes. With leaderboards, employees and stakeholders can see how they are performing compared to their peers and also have the option to opt-out of the leaderboard.