What users are saying about
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47 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
16 Ratings
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Score 6 out of 100

Attribute Ratings

  • Audiense is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
6.0

GroSocial (Discontinued Product)

60%
2 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings

GroSocial (Discontinued Product)

N/A
0 Ratings

Usability

8.0

Audiense

80%
1 Rating

GroSocial (Discontinued Product)

N/A
0 Ratings

Availability

8.0

Audiense

80%
2 Ratings

GroSocial (Discontinued Product)

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

GroSocial (Discontinued Product)

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings

GroSocial (Discontinued Product)

N/A
0 Ratings

Online Training

9.0

Audiense

90%
1 Rating

GroSocial (Discontinued Product)

N/A
0 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings

GroSocial (Discontinued Product)

N/A
0 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
Anonymous | TrustRadius Reviewer

GroSocial (Discontinued Product)

They built their platform largely on contests. They still do a fairly good job on these
Anonymous | TrustRadius Reviewer

Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
James Young | TrustRadius Reviewer

GroSocial (Discontinued Product)

  • Increase Leads
  • Increase Sales
  • Increase Customers
Anonymous | TrustRadius Reviewer

Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Nathaniel Hansen | TrustRadius Reviewer

GroSocial (Discontinued Product)

  • When Infusionsoft purchased GroSocial it seemed like product development ceased. Many other companies surpassed their abilities.
  • They are very expensive for what they offer. Many other companies now offer better platforms, for far less.
  • When there was an issue (ie in a campaign, or link broke etc) the support team would blame the client first, when in most cases it could be proven to be a software malfunction.
  • Tabs are no longer smart phone friendly. When we stopped using GroSocial they had not set up the redirect link at that time. This may have changed now.
  • When you manage multiple accounts, your client could stop your access to their account. They could then stop paying for the service, and their tabs would still be live. GroSocial is the only one who could disable the tabs. It was not automatic.
Anonymous | TrustRadius Reviewer

Pricing Details

Audiense

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$99 per month

Audiense Editions & Modules

Edition
Audience Insights$6961
Twitter Marketing (formerly Socialbro)$791
  1. per month (billed annually)
Additional Pricing Details

GroSocial (Discontinued Product)

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$29 per month

GroSocial (Discontinued Product) Editions & Modules

Additional Pricing Details

Likelihood to Renew

Audiense

Audiense 6.2
Based on 4 answers
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
Anonymous | TrustRadius Reviewer

GroSocial (Discontinued Product)

No score
No answers yet
No answers on this topic

Usability

Audiense

Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
James Young | TrustRadius Reviewer

GroSocial (Discontinued Product)

No score
No answers yet
No answers on this topic

Reliability and Availability

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

GroSocial (Discontinued Product)

No score
No answers yet
No answers on this topic

Performance

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

GroSocial (Discontinued Product)

No score
No answers yet
No answers on this topic

Support Rating

Audiense

Audiense 9.5
Based on 4 answers
Any questions we had were promptly answered.
Anonymous | TrustRadius Reviewer

GroSocial (Discontinued Product)

No score
No answers yet
No answers on this topic

Online Training

Audiense

Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features
Anonymous | TrustRadius Reviewer

GroSocial (Discontinued Product)

No score
No answers yet
No answers on this topic

Implementation Rating

Audiense

Audiense 9.5
Based on 4 answers
Just a plug and play online tool
Anonymous | TrustRadius Reviewer

GroSocial (Discontinued Product)

No score
No answers yet
No answers on this topic

Alternatives Considered

Audiense

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Raven Wheatley-Hawkins | TrustRadius Reviewer

GroSocial (Discontinued Product)

GroSocial quite simply does not stack up to the competition. They are years behind in development. We have moved all our clients to other platforms.
Anonymous | TrustRadius Reviewer

Return on Investment

Audiense

  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Kim Townend | TrustRadius Reviewer

GroSocial (Discontinued Product)

  • Haven't seen a significant change yet
Anonymous | TrustRadius Reviewer

Screenshots

GroSocial (Discontinued Product)

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