Audiense vs. Hootsuite Amplify

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.5 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
Hootsuite Amplify
Score 8.6 out of 10
N/A
HootSuite Amplify is an employee advocacy tool built on top of HootSuite's social media management platform.N/A
Pricing
AudienseHootsuite Amplify
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
No answers on this topic
Offerings
Pricing Offerings
AudienseHootsuite Amplify
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsTo learn more about how Hootsuite Amplify can help you expand your social reach, please request a demo.
More Pricing Information
Best Alternatives
AudienseHootsuite Amplify
Small Businesses
Talkwalker
Talkwalker
Score 8.7 out of 10

No answers on this topic

Medium-sized Companies
Talkwalker
Talkwalker
Score 8.7 out of 10
Influitive
Influitive
Score 9.0 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.7 out of 10
Sprinklr Marketing
Sprinklr Marketing
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudienseHootsuite Amplify
Likelihood to Recommend
7.3
(23 ratings)
9.0
(4 ratings)
Likelihood to Renew
5.8
(4 ratings)
6.0
(1 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.5
(2 ratings)
-
(0 ratings)
User Testimonials
AudienseHootsuite Amplify
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Hootsuite
There needs to be a cost-benefit analysis to determine the value we are getting. Once we are able to see that the advocacy is resulting in sales/registration we can provide a more accurate score.
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Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Hootsuite
  • Consistent message
  • Easy to use
  • Mobile app
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Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Hootsuite
  • Provide a better, more integrated experience into the corporate ecosystem
  • Customizable gamification options
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Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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Hootsuite
Unsure whether cost justifies the purchase, or whether Hootsuite as an entire product line will continue to meet our needs
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Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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Hootsuite
No answers on this topic
Reliability and Availability
Audiense
I have never had an issue.
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Hootsuite
No answers on this topic
Performance
Audiense
I have never had an issue.
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Hootsuite
No answers on this topic
Support Rating
Audiense
Any questions we had were promptly answered.
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Hootsuite
No answers on this topic
Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
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Hootsuite
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
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Hootsuite
No answers on this topic
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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Hootsuite
Equal but part of Hootsuite which we were already using
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Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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Hootsuite
  • It has helped bring awareness to key business priorities
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ScreenShots

Audiense Screenshots

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Hootsuite Amplify Screenshots

Screenshot of An easy-to-use tool for the entire organization. Make it easier to find the most relevant content for your employee’s network with recommendations in Amplify, powered by machine learning.Screenshot of Make more data-driven decisions with Post Impact reports, aggregate your reach, adoption, and content metrics in the Hootsuite dashboard and connect advocacy to business objectivesScreenshot of Increase adoption and get more advocates to participate with Amplify leaderboardScreenshot of Get participation from across the organization with suggested contentScreenshot of The Amplify mobile app makes it easier for your employees to share on the go. Allow users to share content to Facebook, Twitter, LinkedIn, and Instagram and to the apps they already have on their devices using the native iOS and Android mobile share feature.