Audiense vs. Impact

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.2 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
Impact
Score 7.0 out of 10
N/A
Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.N/A
Pricing
AudienseImpact
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
No answers on this topic
Offerings
Pricing Offerings
AudienseImpact
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AudienseImpact
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Audiense
-
Ratings
Impact
4.3
1 Ratings
28% below category average
Dashboards00 Ratings5.01 Ratings
Standard reports00 Ratings3.01 Ratings
Custom reports00 Ratings4.01 Ratings
Partner performance analytics00 Ratings5.01 Ratings
Content Management Capabilties
Comparison of Content Management Capabilties features of Product A and Product B
Audiense
-
Ratings
Impact
2.7
1 Ratings
1% above category average
Content management00 Ratings2.01 Ratings
Content sharing00 Ratings2.01 Ratings
Partner collaboration tools00 Ratings4.01 Ratings
Partner Lifecycle Management
Comparison of Partner Lifecycle Management features of Product A and Product B
Audiense
-
Ratings
Impact
5.7
1 Ratings
1% above category average
Partner discovery and onboarding00 Ratings7.01 Ratings
Referral tracking00 Ratings6.01 Ratings
Journey builder00 Ratings4.01 Ratings
Best Alternatives
AudienseImpact
Small Businesses
Talkwalker
Talkwalker
Score 8.6 out of 10

No answers on this topic

Medium-sized Companies
Talkwalker
Talkwalker
Score 8.6 out of 10
Salesforce Experience Cloud
Salesforce Experience Cloud
Score 8.4 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.6 out of 10
Salesforce Experience Cloud
Salesforce Experience Cloud
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudienseImpact
Likelihood to Recommend
7.4
(23 ratings)
5.6
(20 ratings)
Likelihood to Renew
5.8
(4 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
1.0
(1 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.5
(2 ratings)
-
(0 ratings)
User Testimonials
AudienseImpact
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
Read full review
Impact
Any publisher looking to monetize their blogs would be a great fit. The size of the publisher probably doesn't matter. They have a wide selection of advertisers and publishers can sign up for free. Advertisers that are looking for great partners for their affiliate programs would be good fits. One of the benefits is that Impact really focuses on recruiting high-quality publishers.
Read full review
Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
Read full review
Impact
  • There are no hidden charges and tracking is instant and automated.
  • As an affiliate, Finding relevant offers and managing the programs is quite easy.
  • It has a great user interface which is quite easy to use and manage.
  • There is nearly zero downtime, which makes it much more efficient and reliable.
Read full review
Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Read full review
Impact
  • User interface could be improved a little, as it is a quite difficult task to find the content or links
  • Approval from the advertisers sometimes takes a huge amount of time. If they can somehow reduce the response time, it will be great
  • New affiliates might find the onboarding process a little difficult
Read full review
Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
Read full review
Impact
No answers on this topic
Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
Read full review
Impact
No answers on this topic
Reliability and Availability
Audiense
I have never had an issue.
Read full review
Impact
No answers on this topic
Performance
Audiense
I have never had an issue.
Read full review
Impact
No answers on this topic
Support Rating
Audiense
Any questions we had were promptly answered.
Read full review
Impact
We've been reaching out requesting support for two months and no one has responded. They completely ghosted us. We've emailed the original sales rep, our account manager, our sales rep and account manager's bosses, and others. Still no response, though I can see the emails have been opened multiple times. I've never experienced worse support.
Read full review
Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
Read full review
Impact
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
Read full review
Impact
No answers on this topic
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Read full review
Impact
First promoter has been a phenomenal affiliate platform to use. It has everything I need from a reporting perspective. It has everything I need from a payout perspective. It has all the links, tips, and tools I need for promoting products. Overall it is a far better tool to use
Read full review
Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Read full review
Impact
  • By using Impact we were able to increase the number of advertisers on our platform.
  • Delayed payments on the part of advertisers or Impact creates so many execution issues.
  • Multi regional campaigns helped us to increase our presens in the market.
Read full review
ScreenShots

Audiense Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Impact Screenshots

Screenshot of Impact.com