What users are saying about
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47 Ratings
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34 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100

Impact

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34 Ratings
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Score 7.8 out of 100

Attribute Ratings

  • Audiense is rated higher in 1 area: Support Rating
  • Impact is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
7.6

Impact

76%
21 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings

Impact

N/A
0 Ratings

Usability

8.0

Audiense

80%
1 Rating

Impact

N/A
0 Ratings

Availability

8.0

Audiense

80%
2 Ratings

Impact

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

Impact

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings
1.0

Impact

10%
1 Rating

Online Training

9.0

Audiense

90%
1 Rating

Impact

N/A
0 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings

Impact

N/A
0 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
Read full review

Impact

Impact has a great platform that allows easy reporting and
gives us options to get details about income and payments. Using a dashboard,
we can quickly manage and expand our network of partners, acquire new partners,
and monitor success. We can share content, train customers, and support them
during sales. There is a central location where we can observe how each of our
partners is doing. Receiving payouts can be made more accessible by integrating
cost-effective methods like Stripe and Payoneer.
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Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Impact

  • There are no hidden charges and tracking is instant and automated.
  • As an affiliate, Finding relevant offers and managing the programs is quite easy.
  • It has a great user interface which is quite easy to use and manage.
  • There is nearly zero downtime, which makes it much more efficient and reliable.
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Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Impact

  • Love for them to have integrations with ad platforms so you could directly share sales data and improve conversions.
  • Their link functionality is pretty wonky and is implemented differently in a different places.
  • Wish the payouts period wasn't as long as it is but that may be just an issue for our industry.
Read full review

Pricing Details

Audiense

Starting Price

$99 per month

Editions & Modules

Audiense editions and modules pricing
EditionModules
Audience Insights6961
Twitter Marketing (formerly Socialbro)392

Footnotes

  1. per month (billed annually)
  2. per month (billed annually)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Impact

Starting Price

Editions & Modules

Impact editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Audiense

    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Read full review

    Impact

    No answers on this topic

    Usability

    Audiense

    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    Read full review

    Impact

    No answers on this topic

    Reliability and Availability

    Audiense

    I have never had an issue.
    Read full review

    Impact

    No answers on this topic

    Performance

    Audiense

    I have never had an issue.
    Read full review

    Impact

    No answers on this topic

    Support Rating

    Audiense

    Any questions we had were promptly answered.
    Read full review

    Impact

    We've been reaching out requesting support for two months and no one has responded. They completely ghosted us. We've emailed the original sales rep, our account manager, our sales rep and account manager's bosses, and others. Still no response, though I can see the emails have been opened multiple times. I've never experienced worse support.
    Read full review

    Online Training

    Audiense

    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Read full review

    Impact

    No answers on this topic

    Implementation Rating

    Audiense

    Just a plug and play online tool
    Read full review

    Impact

    No answers on this topic

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Read full review

    Impact

    As compared, PartnerStack has better affiliate engagement and had the overall edge on marketing intelligence, but when it comes to automation capabilities, Impact will be my first choice. As someone who was involved in the usage of both platforms, I can recommend PartnerStack for all partner engagement activities whereas Impact for Influencer campaigns.
    Read full review

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
    Read full review

    Impact

    • By using Impact we were able to increase the number of advertisers on our platform.
    • Delayed payments on the part of advertisers or Impact creates so many execution issues.
    • Multi regional campaigns helped us to increase our presens in the market.
    Read full review

    Screenshots

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