Audiense
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47 Ratings
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Khoros Marketing (Formerly Spredfast + Lithium)
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Top Rated
208 Ratings
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Audiense

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47 Ratings
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Score 7.8 out of 100

Based on 47 reviews and ratings

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Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
208 Ratings
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Score 8 out of 100

Based on 208 reviews and ratings

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Feature Set Ratings

    Listening/monitoring

    Audiense

    Feature Set Not Supported
    N/A
    7.2

    Khoros Marketing (Formerly Spredfast + Lithium)

    72%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.2
    72%
    65 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.0
    70%
    69 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    6.9
    69%
    62 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    7.6
    76%
    77 Ratings

    Publishing

    Audiense

    Feature Set Not Supported
    N/A
    7.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    74%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    8.7
    87%
    97 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.5
    75%
    77 Ratings

    Content optimization

    N/A
    0 Ratings
    5.0
    50%
    5 Ratings

    Workflow management

    N/A
    0 Ratings
    8.4
    84%
    87 Ratings

    Engagement

    Audiense

    Feature Set Not Supported
    N/A
    7.6

    Khoros Marketing (Formerly Spredfast + Lithium)

    76%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.3
    73%
    59 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    8.0
    80%
    69 Ratings

    Bulk actions

    N/A
    0 Ratings
    7.5
    75%
    62 Ratings

    Marketing

    Audiense

    Feature Set Not Supported
    N/A
    7.5

    Khoros Marketing (Formerly Spredfast + Lithium)

    75%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.2
    72%
    33 Ratings

    Content marketing

    N/A
    0 Ratings
    8.1
    81%
    58 Ratings

    Paid media management

    N/A
    0 Ratings
    7.1
    71%
    2 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.7
    77%
    63 Ratings

    Channel coverage/integration

    Audiense

    Feature Set Not Supported
    N/A
    7.6

    Khoros Marketing (Formerly Spredfast + Lithium)

    76%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 7/7 features
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    7.7
    77%
    94 Ratings

    Facebook

    N/A
    0 Ratings
    8.1
    81%
    96 Ratings

    LinkedIn

    N/A
    0 Ratings
    7.6
    76%
    69 Ratings

    Google+

    N/A
    0 Ratings
    8.9
    89%
    18 Ratings

    Instagram

    N/A
    0 Ratings
    7.3
    73%
    91 Ratings

    Pinterest

    N/A
    0 Ratings
    6.6
    66%
    31 Ratings

    YouTube

    N/A
    0 Ratings
    6.8
    68%
    33 Ratings

    Reporting/analytics

    Audiense

    Feature Set Not Supported
    N/A
    7.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    74%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    7.8
    78%
    84 Ratings

    Real-time tracking

    N/A
    0 Ratings
    7.8
    78%
    83 Ratings

    Competitor analysis

    N/A
    0 Ratings
    6.5
    65%
    53 Ratings

    Account management

    Audiense

    Feature Set Not Supported
    N/A
    7.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    74%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 2/2 features
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    7.7
    77%
    93 Ratings

    Mobile access

    N/A
    0 Ratings
    7.1
    71%
    79 Ratings

    Attribute Ratings

    • Audiense is rated higher in 3 areas: Support Rating, Online Training, Implementation Rating
    • Khoros Marketing (Formerly Spredfast + Lithium) is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance

    Likelihood to Recommend

    7.9

    Audiense

    79%
    23 Ratings
    8.1

    Khoros Marketing (Formerly Spredfast + Lithium)

    81%
    134 Ratings

    Likelihood to Renew

    6.2

    Audiense

    62%
    4 Ratings
    7.6

    Khoros Marketing (Formerly Spredfast + Lithium)

    76%
    32 Ratings

    Usability

    8.0

    Audiense

    80%
    1 Rating
    8.9

    Khoros Marketing (Formerly Spredfast + Lithium)

    89%
    28 Ratings

    Availability

    8.0

    Audiense

    80%
    2 Ratings
    9.7

    Khoros Marketing (Formerly Spredfast + Lithium)

    97%
    22 Ratings

    Performance

    8.0

    Audiense

    80%
    2 Ratings
    8.3

    Khoros Marketing (Formerly Spredfast + Lithium)

    83%
    15 Ratings

    Support Rating

    9.5

    Audiense

    95%
    4 Ratings
    8.1

    Khoros Marketing (Formerly Spredfast + Lithium)

    81%
    47 Ratings

    In-Person Training

    Audiense

    N/A
    0 Ratings
    8.9

    Khoros Marketing (Formerly Spredfast + Lithium)

    89%
    7 Ratings

    Online Training

    9.0

    Audiense

    90%
    1 Rating
    6.0

    Khoros Marketing (Formerly Spredfast + Lithium)

    60%
    7 Ratings

    Implementation Rating

    9.5

    Audiense

    95%
    4 Ratings
    7.7

    Khoros Marketing (Formerly Spredfast + Lithium)

    77%
    58 Ratings

    Product Scalability

    Audiense

    N/A
    0 Ratings
    7.5

    Khoros Marketing (Formerly Spredfast + Lithium)

    75%
    71 Ratings

    Likelihood to Recommend

    Audiense

    When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 23 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing offers all of the necessary basic functions. Before the partnership, we knew exactly what relevant functions we needed for our business. In addition over time, we have discovered more advanced resources that have proven to be very helpful to our organization. It is refreshing to invest in a company that values research and development as well as the user interface.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 134 answers on this topic

    Pros

    Audiense

    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.

    Read full review

    James Young | TrustRadius Reviewer
    James Young
    View all 23 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    • Khoros makes scheduling posts for several different channels very easy. The calendar is a great way to see an overview of upcoming content and gaps in the schedule.
    • The Care module allows us to communicate via direct messages and see the history of communications with a social media user.
    • We've implemented an approval process within Khoros so that multiple users can submit posts for the comms team to approve before they're published.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 134 answers on this topic

    Cons

    Audiense

    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.

    Read full review

    Nathaniel Hansen | TrustRadius Reviewer
    Nathaniel Hansen
    View all 23 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    • Uploading Instagram stories through Khoros.
    • Uploading Instagram carousels through Khoros.
    • Reducing the wait time for some things to delete or add to the content calendar.
    • Sorting by date added as default in the content center.
    • Having the most used initiative as the default when first entering Khoros instead of the newest created one.

    Read full review

    Jai Raphael | TrustRadius Reviewer
    Jai Raphael
    View all 134 answers on this topic

    Pricing Details

    Audiense

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    $99 per month

    Audiense Editions & Modules

    Edition
    Audience Insights$6961
    Twitter Marketing (formerly Socialbro)$791
    1. per month (billed annually)
    Additional Pricing Details
    —

    Khoros Marketing (Formerly Spredfast + Lithium)

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    —

    Khoros Marketing (Formerly Spredfast + Lithium) Editions & Modules

    —
    Additional Pricing Details
    —

    Likelihood to Renew

    Audiense

    Audiense 6.2
    Based on 4 answers
    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 4 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 7.6
    Based on 32 answers
    There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 32 answers on this topic

    Usability

    Audiense

    Audiense 8.0
    Based on 1 answer
    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.

    Read full review

    James Young | TrustRadius Reviewer
    James Young
    View all 1 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.9
    Based on 28 answers
    Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 28 answers on this topic

    Reliability and Availability

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.

    Read full review

    James Young | TrustRadius Reviewer
    James Young
    View all 2 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 9.7
    Based on 22 answers
    • We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 22 answers on this topic

    Performance

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.

    Read full review

    James Young | TrustRadius Reviewer
    James Young
    View all 2 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.3
    Based on 15 answers
    Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 15 answers on this topic

    Support Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Any questions we had were promptly answered.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 4 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.1
    Based on 47 answers
    Someone is almost always available and responds very quickly to any issues or concerns. Customer service is one of their best features and we have never had an issue. They take their time making sure you understand what you are working with and are available via email or phone to walk you through any issues.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 47 answers on this topic

    In-Person Training

    Audiense

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.9
    Based on 7 answers
    • As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 7 answers on this topic

    Online Training

    Audiense

    Audiense 9.0
    Based on 1 answer
    Pretty simple to start using. Have to do some self-study to learn more advanced features

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 6.0
    Based on 7 answers
    it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 7 answers on this topic

    Implementation Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Just a plug and play online tool

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 4 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 7.7
    Based on 58 answers
    The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.

    Read full review

    Joe Hill | TrustRadius Reviewer
    Joe Hill
    View all 58 answers on this topic

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.

    Read full review

    Raven Wheatley-Hawkins | TrustRadius Reviewer
    Raven Wheatley-Hawkins
    View all 23 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    We have been using three different platforms, including Khoros, the other two being Curalate and Dash Hudson. Curalate has a straightforward reporting tool and Dash Hudson as well, and it is so easy to post and schedule within the app that we have slowly started to move the majority of our actual scheduling to DH. However, Khoros still has the best overall content calendar view and the notes and ability to see when updates are made to a particular piece of content.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 134 answers on this topic

    Scalability

    Audiense

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 7.5
    Based on 71 answers
    The product scales beautifully. You can have as many or as few brands and users in the system. The cost for licenses can get costly so you want to really make sure that the right people are in the system so you're not buying licenses that are not impactful.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 71 answers on this topic

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.

    Read full review

    Kim Townend | TrustRadius Reviewer
    Kim Townend
    View all 23 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    • The Plans section is great for keeping track of content that needs to be posted.
    • The Calendar is wonderful for viewing upcoming and previous posts for additional data when needed.
    • The Analytic section is terrific for tracking posts and easily viewing them natively when needed.

    Read full review

    Laurren Neal | TrustRadius Reviewer
    Laurren Neal
    View all 134 answers on this topic

    Screenshots

    Khoros Marketing (Formerly Spredfast + Lithium)

    —

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