Audiense vs Khoros Marketing (Formerly Spredfast + Lithium)

Likelihood to Recommend

SocialBro is appropriate in any company that wants to manage its community of followers effectively. It is an indispensable tool for any agency that wants to do a professional job in social media.

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Victor Manuel Gañan Fernandez

CEO Servilia

IMFMarketing and Advertising, 1-10 employees

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Khoros is well suited in providing a reliable, organized outlet in conversations to schedule and publish content. In addition, it is well-suited in providing analytical insights, however it would be helpful for more insights on Instagram + paid posts. An integration with newer social platforms (TikTok, Clubhouse, etc.) would also be needed.

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Verified User

Strategist in Social Media

Sports Company, 501-1000 employees

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Feature Rating Comparison

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Automated routing and prioritization

Customer interaction histories

Bulk actions

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Campaign success analytics

Real-time tracking

Competitor analysis

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Role-based user permissions & privileges

Mobile access

Pros

Provides Insights about your own influence
Provides insights on others influence and how to gain their following

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Verified User

Project Manager in Marketing

Photography Company, 1-10 employees

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Strategic Services/Consulting: this team is a true partner to our internal social team.
Easy publishing & analytics: Khoros Marketing is a great one-stop-shop for all social needs, and the investment in enhancing the paid social elements is exciting.
Combined Social + Community focus: the way Khoros sees social and community management as one holistic thing is fresh and forward-thinking. It helps our organization/business think outside the box.

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Danielle Stapleton

Social Media Community Manager

National InstrumentsMarketing and Advertising, 5001-10,000 employees

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Cons

Could have a better UI. Sometimes confusing or hard to navigate.

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Verified User

Manager in Marketing

Computer Software Company, 1-10 employees

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Khoros offers a number of platform services, but so many that it tends to be overwhelming at points.
We would like to see a little more transparency with the company. Several months ago Khoros merged with a company called Lithium, and my coworkers and I were not aware of the change until we attending their conference in Texas.
There seems to be a lot of turnover. In my 2.5 years working with Khoros our account has had a handful of different account managers, sometimes making it hard to keep up.

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Verified User

Strategist in Social Media

Marketing and Advertising Company, 201-500 employees

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Likelihood to Renew

Audiense 5.9

Based on 3 answers

SocialBro is the only tool I know of that lets me tie tweets to changes in followers.

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James Young

Principal

Left Field SocialComputer Software, 1-10 employees

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Khoros Marketing (Formerly Spredfast + Lithium) 6.7

Based on 31 answers

There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.

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Verified User

Employee in Social Media

Marketing & Advertising Company, 11-50 employees

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Usability

Audiense 8.0

Based on 1 answer

The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.

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James Young

Principal

Left Field SocialComputer Software, 1-10 employees

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Khoros Marketing (Formerly Spredfast + Lithium) 8.5

Based on 26 answers

Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.

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Verified User

Employee in Marketing

Hospital & Health Care Company, 10,001+ employees

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Reliability and Availability

Audiense 8.0

Based on 1 answer

I have never had an issue.

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James Young

Principal

Left Field SocialComputer Software, 1-10 employees

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Khoros Marketing (Formerly Spredfast + Lithium) 9.7

Based on 22 answers

• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.

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Verified User

Manager in Marketing

Supermarkets Company, 10,001+ employees

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Performance

Audiense 8.0

Based on 1 answer

I have never had an issue.

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James Young

Principal

Left Field SocialComputer Software, 1-10 employees

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Khoros Marketing (Formerly Spredfast + Lithium) 9.0

Based on 14 answers

Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.

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Verified User

Manager in Marketing

Computer Software Company, 201-500 employees

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Support Rating

Audiense 9.5

Based on 2 answers

Any questions we had were promptly answered.

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Verified User

Manager in Marketing

Computer Software Company, 1-10 employees

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Khoros Marketing (Formerly Spredfast + Lithium) 8.5

Based on 45 answers

The Khoros support team is on point! Anything you need, they have you covered. Even when you don't think you need something, they're there to check-in, see how things are going, suggest coaching sessions, make recommendations - they're so attentive and hospitable, it's amazing! I'm impressed with their level of service.

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Angel Soria, MBA

Global Social Media Manager

HoneywellAviation & Aerospace, 10,001+ employees

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In-Person Training

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 8.9

Based on 7 answers

• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.

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Verified User

Manager in Marketing

Leisure, Travel & Tourism Company, 1001-5000 employees

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Online Training

Audiense 9.0

Based on 1 answer

Pretty simple to start using. Have to do some self-study to learn more advanced features

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Verified User

Manager in Marketing

Computer Software Company, 1-10 employees

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Khoros Marketing (Formerly Spredfast + Lithium) 6.0

Based on 7 answers

it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.

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Verified User

Director in Marketing

Restaurants Company, 10,001+ employees

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Implementation Rating

Audiense 9.5

Based on 2 answers

Just a plug and play online tool

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Verified User

Manager in Marketing

Computer Software Company, 1-10 employees

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Khoros Marketing (Formerly Spredfast + Lithium) 7.7

Based on 58 answers

The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.

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Joe Hill

Head of Marketing Technology

Springer NaturePublishing, 10,001+ employees

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Alternatives Considered

I chose SocialBro many years ago because I believed it was the first important and accessible tool for effective management of social media communities.

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Victor Manuel Gañan Fernandez

CEO Servilia

IMFMarketing and Advertising, 1-10 employees

View all 4 answers on this topic

I suggested and selected Khoros as the best contender, as the platform would eliminate many, if not all, manual processes and procedures for capturing the overall global social perspective of our organization, from all managed social sites efficiently and accurately.

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Latasha Howard

SpredFast Ambassador

Neiman MarcusRetail, 10,001+ employees

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Scalability

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 8.2

Based on 30 answers

I think it is so simple to use and learn. It gives you all the information and metrics that I would need all in one place. You are able to create multiple campaigns in a very organized way. It has all social media platforms all in one place and a great understandable and clean interface.

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Verified User

Administrator in Marketing

Marketing and Advertising Company, 51-200 employees

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Return on Investment

Increased employee effieciency
Better customer service
Better understanding of social media marketing techniques

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Verified User

Project Manager in Marketing

Photography Company, 1-10 employees

View all 4 answers on this topic

Great communication within the tool cuts down on the numbers of emails.
Getting everyone to use the same tool reduces redundancies.
The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
Training was easy and not time intensive.

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Verified User

Director in Corporate

Hospital & Health Care Company, 10,001+ employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Audiense Editions & Modules

Edition

Subscription	$299.00¹

Per Month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Khoros Marketing (Formerly Spredfast + Lithium) Editions & Modules

—

Additional Pricing Details

—

Rating Summary

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)

Audiense

Khoros Marketing (Formerly Spredfast + Lithium)