What users are saying about
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47 Ratings
Audiense
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47 Ratings
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Based on 47 reviews and ratings
Khoros Marketing (Formerly Spredfast + Lithium)
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Top Rated
208 Ratings
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Based on 208 reviews and ratings
Feature Set Ratings
Listening/monitoring

Audiense
Feature Set Not Supported
N/A

7.2
Khoros Marketing (Formerly Spredfast + Lithium)
72%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Boolean keyword searches

N/A
0 Ratings

7.2
72%
65 Ratings
Filtering out noise/spam

N/A
0 Ratings

7.0
70%
69 Ratings
Sentiment analysis

N/A
0 Ratings

6.9
69%
62 Ratings
Broad channel coverage

N/A
0 Ratings

7.6
76%
77 Ratings
Publishing

Audiense
Feature Set Not Supported
N/A

7.4
Khoros Marketing (Formerly Spredfast + Lithium)
74%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Content planning and scheduling

N/A
0 Ratings

8.7
87%
97 Ratings
Audience targeting

N/A
0 Ratings

7.5
75%
77 Ratings
Content optimization

N/A
0 Ratings

5.0
50%
5 Ratings
Workflow management

N/A
0 Ratings

8.4
84%
87 Ratings
Engagement

Audiense
Feature Set Not Supported
N/A

7.6
Khoros Marketing (Formerly Spredfast + Lithium)
76%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Automated routing and prioritization

N/A
0 Ratings

7.3
73%
59 Ratings
Customer interaction histories

N/A
0 Ratings

8.0
80%
69 Ratings
Bulk actions

N/A
0 Ratings

7.5
75%
62 Ratings
Marketing

Audiense
Feature Set Not Supported
N/A

7.5
Khoros Marketing (Formerly Spredfast + Lithium)
75%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Lead generation

N/A
0 Ratings

7.2
72%
33 Ratings
Content marketing

N/A
0 Ratings

8.1
81%
58 Ratings
Paid media management

N/A
0 Ratings

7.1
71%
2 Ratings
Campaigns and promotions

N/A
0 Ratings

7.7
77%
63 Ratings
Channel coverage/integration

Audiense
Feature Set Not Supported
N/A

7.6
Khoros Marketing (Formerly Spredfast + Lithium)
76%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 7/7 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 7/7 features

N/A
0 Ratings

7.7
77%
94 Ratings

N/A
0 Ratings

8.1
81%
96 Ratings

N/A
0 Ratings

7.6
76%
69 Ratings
Google+

N/A
0 Ratings

8.9
89%
18 Ratings

N/A
0 Ratings

7.3
73%
91 Ratings

N/A
0 Ratings

6.6
66%
31 Ratings
YouTube

N/A
0 Ratings

6.8
68%
33 Ratings
Reporting/analytics

Audiense
Feature Set Not Supported
N/A

7.4
Khoros Marketing (Formerly Spredfast + Lithium)
74%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Campaign success analytics

N/A
0 Ratings

7.8
78%
84 Ratings
Real-time tracking

N/A
0 Ratings

7.8
78%
83 Ratings
Competitor analysis

N/A
0 Ratings

6.5
65%
53 Ratings
Account management

Audiense
Feature Set Not Supported
N/A

7.4
Khoros Marketing (Formerly Spredfast + Lithium)
74%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 2/2 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 2/2 features
Role-based user permissions & privileges

N/A
0 Ratings

7.7
77%
93 Ratings
Mobile access

N/A
0 Ratings

7.1
71%
79 Ratings
Attribute Ratings
- Audiense is rated higher in 3 areas: Support Rating, Online Training, Implementation Rating
- Khoros Marketing (Formerly Spredfast + Lithium) is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance
Likelihood to Recommend

7.9
Audiense
79%
23 Ratings

8.1
Khoros Marketing (Formerly Spredfast + Lithium)
81%
134 Ratings
Likelihood to Renew

6.2
Audiense
62%
4 Ratings

7.6
Khoros Marketing (Formerly Spredfast + Lithium)
76%
32 Ratings
Usability

8.0
Audiense
80%
1 Rating

8.9
Khoros Marketing (Formerly Spredfast + Lithium)
89%
28 Ratings
Availability

8.0
Audiense
80%
2 Ratings

9.7
Khoros Marketing (Formerly Spredfast + Lithium)
97%
22 Ratings
Performance

8.0
Audiense
80%
2 Ratings

8.3
Khoros Marketing (Formerly Spredfast + Lithium)
83%
15 Ratings
Support Rating

9.5
Audiense
95%
4 Ratings

8.1
Khoros Marketing (Formerly Spredfast + Lithium)
81%
47 Ratings
In-Person Training

Audiense
N/A
0 Ratings

8.9
Khoros Marketing (Formerly Spredfast + Lithium)
89%
7 Ratings
Online Training

9.0
Audiense
90%
1 Rating

6.0
Khoros Marketing (Formerly Spredfast + Lithium)
60%
7 Ratings
Implementation Rating

9.5
Audiense
95%
4 Ratings

7.7
Khoros Marketing (Formerly Spredfast + Lithium)
77%
58 Ratings
Product Scalability

Audiense
N/A
0 Ratings

7.5
Khoros Marketing (Formerly Spredfast + Lithium)
75%
71 Ratings
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.

Verified User
Analyst in Information Technology
Marketing & Advertising Company, 201-500 employeesKhoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing offers all of the necessary basic functions. Before the partnership, we knew exactly what relevant functions we needed for our business. In addition over time, we have discovered more advanced resources that have proven to be very helpful to our organization. It is refreshing to invest in a company that values research and development as well as the user interface.

Verified User
Employee in Social Media
Financial Services Company, 10,001+ employeesPros
Audiense
- Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
- Audiense also has great analytical tools like best time to tweet reports
- Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
Principal
Left Field SocialComputer Software, 1-10 employees
Khoros Marketing (Formerly Spredfast + Lithium)
- Khoros makes scheduling posts for several different channels very easy. The calendar is a great way to see an overview of upcoming content and gaps in the schedule.
- The Care module allows us to communicate via direct messages and see the history of communications with a social media user.
- We've implemented an approval process within Khoros so that multiple users can submit posts for the comms team to approve before they're published.

Verified User
Executive in Corporate
Medical Device Company, 10,001+ employeesCons
Audiense
- For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
- For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
- As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
- If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Director of Research and Co-Founder
The SocializersMarket Research, 1-10 employees
Khoros Marketing (Formerly Spredfast + Lithium)
- Uploading Instagram stories through Khoros.
- Uploading Instagram carousels through Khoros.
- Reducing the wait time for some things to delete or add to the content calendar.
- Sorting by date added as default in the content center.
- Having the most used initiative as the default when first entering Khoros instead of the newest created one.
Social Media Specialist
The Nature ConservancyEnvironmental Services, 10,001+ employees
Pricing Details
Audiense
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$99 per month
Audiense Editions & Modules
Edition
Audience Insights | $6961 |
---|---|
Twitter Marketing (formerly Socialbro) | $791 |
- per month (billed annually)
Additional Pricing Details
—Khoros Marketing (Formerly Spredfast + Lithium)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
—Khoros Marketing (Formerly Spredfast + Lithium) Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Audiense
Audiense 6.2
Based on 4 answers
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come

Verified User
Consultant in Marketing
Events Services Company, 11-50 employeesKhoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 7.6
Based on 32 answers
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.

Verified User
Employee in Social Media
Marketing & Advertising Company, 11-50 employeesUsability
Audiense
Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
Principal
Left Field SocialComputer Software, 1-10 employees
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 28 answers
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.

Verified User
Employee in Marketing
Hospital & Health Care Company, 10,001+ employeesReliability and Availability
Audiense
Audiense 8.0
Based on 2 answers
I have never had an issue.
Principal
Left Field SocialComputer Software, 1-10 employees
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 9.7
Based on 22 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.

Verified User
Manager in Marketing
Supermarkets Company, 10,001+ employeesPerformance
Audiense
Audiense 8.0
Based on 2 answers
I have never had an issue.
Principal
Left Field SocialComputer Software, 1-10 employees
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.3
Based on 15 answers
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.

Verified User
Manager in Marketing
Computer Software Company, 201-500 employeesSupport Rating
Audiense
Audiense 9.5
Based on 4 answers
Any questions we had were promptly answered.

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesKhoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.1
Based on 47 answers
Someone is almost always available and responds very quickly to any issues or concerns. Customer service is one of their best features and we have never had an issue. They take their time making sure you understand what you are working with and are available via email or phone to walk you through any issues.

Verified User
Strategist in Social Media
Marketing and Advertising Company, 201-500 employeesIn-Person Training
Audiense
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.

Verified User
Manager in Marketing
Leisure, Travel & Tourism Company, 1001-5000 employeesOnline Training
Audiense
Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesKhoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 6.0
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.

Verified User
Director in Marketing
Restaurants Company, 10,001+ employeesImplementation Rating
Audiense
Audiense 9.5
Based on 4 answers
Just a plug and play online tool

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesKhoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 7.7
Based on 58 answers
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Head of Marketing Technology
Springer NaturePublishing, 10,001+ employees
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Digital Marketing Manager
Adroit Data & InsightMarketing & Advertising, 11-50 employees
Khoros Marketing (Formerly Spredfast + Lithium)
We have been using three different platforms, including Khoros, the other two being Curalate and Dash Hudson. Curalate has a straightforward reporting tool and Dash Hudson as well, and it is so easy to post and schedule within the app that we have slowly started to move the majority of our actual scheduling to DH. However, Khoros still has the best overall content calendar view and the notes and ability to see when updates are made to a particular piece of content.

Verified User
Employee in Marketing
Retail Company, 10,001+ employeesScalability
Audiense
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 7.5
Based on 71 answers
The product scales beautifully. You can have as many or as few brands and users in the system. The cost for licenses can get costly so you want to really make sure that the right people are in the system so you're not buying licenses that are not impactful.

Verified User
Manager in Marketing
Gambling & Casinos Company, 10,001+ employeesReturn on Investment
Audiense
- Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
- Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Founder/Social Media Director
Work With Great Ltd.Marketing & Advertising, 1-10 employees
Khoros Marketing (Formerly Spredfast + Lithium)
- The Plans section is great for keeping track of content that needs to be posted.
- The Calendar is wonderful for viewing upcoming and previous posts for additional data when needed.
- The Analytic section is terrific for tracking posts and easily viewing them natively when needed.
Social Engagement Coordinator
Tailored BrandsRetail, 5001-10,000 employees