What users are saying about
24 Ratings
48 Ratings
24 Ratings
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Score 6 out of 100
48 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Audiense

SocialBro is appropriate in any company that wants to manage its community of followers effectively. It is an indispensable tool for any agency that wants to do a professional job in social media.
Victor Manuel Gañan Fernandez | TrustRadius Reviewer

Later

Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
Alexis Ramsey | TrustRadius Reviewer

Pros

Audiense

  • Provides Insights about your own influence
  • Provides insights on others influence and how to gain their following
Anonymous | TrustRadius Reviewer

Later

  • Later is great at Instagram marketing thought leadership. I love their newsletters they send out on Instagram marketing tips and new features to take advantage of.
  • I love the ability to manage my visual content in once place in later. I can connect to Drive or Dropbox to bulk upload my images and categorize them with tags.
  • I also love the ability to store captions so that I can have a repository of captions and just connect them to an image.
  • It's really easy to tag others in my posts.
Meredith Walter | TrustRadius Reviewer

Cons

Audiense

  • Could have a better UI. Sometimes confusing or hard to navigate.
Anonymous | TrustRadius Reviewer

Later

  • Later doesn't allow you to tweet just a link (no photo attached), which can be a challenge at times when planning content.
  • It would be nice if Later could pull in posts that are shared natively. Sprout Social does this and it is very convenient.
  • As of right now, you can only sort by account (IG, TW, FB) to see your content. I would be nice if you could select multiple and see the content calendar as a whole across platforms.
Lauren Kelley | TrustRadius Reviewer

Likelihood to Renew

Audiense

Audiense 5.9
Based on 3 answers
SocialBro is the only tool I know of that lets me tie tweets to changes in followers.
James Young | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Usability

Audiense

Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
James Young | TrustRadius Reviewer

Later

Later 9.4
Based on 3 answers
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Meredith Walter | TrustRadius Reviewer

Reliability and Availability

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Performance

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Support Rating

Audiense

Audiense 9.5
Based on 4 answers
Any questions we had were promptly answered.
Anonymous | TrustRadius Reviewer

Later

Later 9.2
Based on 13 answers
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

Online Training

Audiense

Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features
Anonymous | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Implementation Rating

Audiense

Audiense 9.5
Based on 4 answers
Just a plug and play online tool
Anonymous | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Alternatives Considered

Audiense

I chose SocialBro many years ago because I believed it was the first important and accessible tool for effective management of social media communities.
Victor Manuel Gañan Fernandez | TrustRadius Reviewer

Later

We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be switching as we move into the new year. Later by far offers the most options and tools, including the ability to schedule Instagram stories in advance.
Anonymous | TrustRadius Reviewer

Return on Investment

Audiense

  • Increased employee effieciency
  • Better customer service
  • Better understanding of social media marketing techniques
Anonymous | TrustRadius Reviewer

Later

  • It's hard to tell an overall ROI, but I feel it has been positive for the most part.
  • There are times that I have to reauthorize Facebook - sometimes I don't see or don't receive this alert in a timely manner so some posts go unposted that are scheduled.
  • Using the link in the bio feature better - so far I haven't had any results as I did with other products.
  • I wish there was auto-fill for website links used more than once.
  • I wish Instagram would allow users to be found when tagging.
  • The tagging function isn't intuitive, I wish I had gotten a tutorial on using it.
Josephine Stafford | TrustRadius Reviewer

Pricing Details

Audiense

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Audiense Editions & Modules

Edition
Audience Insights$6961
Twitter Marketing (formerly Socialbro)$791
  1. per month (billed annually)
Additional Pricing Details

Later

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Later Editions & Modules

Edition
Free$0.001
Starter$15.002
Growth$25.002
Advanced$40.002
  1. per month
  2. per user/per month
Additional Pricing Details
Price increases are users and social sets are added.

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