Audiense
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47 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.8 out of 100
Based on 47 reviews and ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 4 reviews and ratings
Attribute Ratings
- Lumen5 is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

7.9
Audiense
79%
23 Ratings
8.0
Lumen5
80%
1 Rating
Likelihood to Renew

6.2
Audiense
62%
4 Ratings
Lumen5
N/A
0 Ratings
Usability

8.0
Audiense
80%
1 Rating
Lumen5
N/A
0 Ratings
Availability

8.0
Audiense
80%
2 Ratings
Lumen5
N/A
0 Ratings
Performance

8.0
Audiense
80%
2 Ratings
Lumen5
N/A
0 Ratings
Support Rating

9.5
Audiense
95%
4 Ratings
Lumen5
N/A
0 Ratings
Online Training

9.0
Audiense
90%
1 Rating
Lumen5
N/A
0 Ratings
Implementation Rating

9.5
Audiense
95%
4 Ratings
Lumen5
N/A
0 Ratings
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.

Verified User
Analyst in Information Technology
Marketing & Advertising Company, 201-500 employeesLumen5
Our content marketing team easily turn their blog posts into quick and short videos, perfect for sharing on social media. The videos can be turned from a blog post or online article into a slick video in under an hour, and look just as professional as videos created in Adobe software or on iMovie.
Marketing Account Manager
Monkey Media EnterprisesMarketing & Advertising, 11-50 employees
Pros
Audiense
- Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
- Audiense also has great analytical tools like best time to tweet reports
- Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
Principal
Left Field SocialComputer Software, 1-10 employees
Lumen5
- Saves time
- User-friendly
- Easy to learn
- Creates good looking videos
Marketing Account Manager
Monkey Media EnterprisesMarketing & Advertising, 11-50 employees
Cons
Audiense
- For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
- For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
- As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
- If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Director of Research and Co-Founder
The SocializersMarket Research, 1-10 employees
Lumen5
- Audio options aren't great
- Previews sometimes lag
- Needs some more templates
Marketing Account Manager
Monkey Media EnterprisesMarketing & Advertising, 11-50 employees
Pricing Details
Audiense
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$99 per month
Audiense Editions & Modules
Edition
Audience Insights | $6961 |
---|---|
Twitter Marketing (formerly Socialbro) | $791 |
- per month (billed annually)
Additional Pricing Details
—Lumen5
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Lumen5 Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Audiense
Audiense 6.2
Based on 4 answers
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come

Verified User
Consultant in Marketing
Events Services Company, 11-50 employeesLumen5
No score
No answers yet
No answers on this topic
Usability
Audiense
Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
Principal
Left Field SocialComputer Software, 1-10 employees
Lumen5
No score
No answers yet
No answers on this topic
Reliability and Availability
Audiense
Audiense 8.0
Based on 2 answers
I have never had an issue.
Principal
Left Field SocialComputer Software, 1-10 employees
Lumen5
No score
No answers yet
No answers on this topic
Performance
Audiense
Audiense 8.0
Based on 2 answers
I have never had an issue.
Principal
Left Field SocialComputer Software, 1-10 employees
Lumen5
No score
No answers yet
No answers on this topic
Support Rating
Audiense
Audiense 9.5
Based on 4 answers
Any questions we had were promptly answered.

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesLumen5
No score
No answers yet
No answers on this topic
Online Training
Audiense
Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesLumen5
No score
No answers yet
No answers on this topic
Implementation Rating
Audiense
Audiense 9.5
Based on 4 answers
Just a plug and play online tool

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesLumen5
No score
No answers yet
No answers on this topic
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Digital Marketing Manager
Adroit Data & InsightMarketing & Advertising, 11-50 employees
Lumen5
So much easier to use - AI automatically selects the text and creates videos that don't take hours to make
Marketing Account Manager
Monkey Media EnterprisesMarketing & Advertising, 11-50 employees
Return on Investment
Audiense
- Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
- Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Founder/Social Media Director
Work With Great Ltd.Marketing & Advertising, 1-10 employees
Lumen5
- Reduced time taken to create videos significantly
- We no longer need to outsource video creation
- Videos get great engagement
Marketing Account Manager
Monkey Media EnterprisesMarketing & Advertising, 11-50 employees