What users are saying about

Audiense vs Lumen5

Audiense
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47 Ratings
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Lumen5
4 Ratings

Audiense

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47 Ratings
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Score 7.8 out of 100

Based on 47 reviews and ratings

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Lumen5

4 Ratings
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Score 8.6 out of 100

Based on 4 reviews and ratings

Attribute Ratings

  • Lumen5 is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.9

Audiense

79%
23 Ratings
8.0

Lumen5

80%
1 Rating

Likelihood to Renew

6.2

Audiense

62%
4 Ratings

Lumen5

N/A
0 Ratings

Usability

8.0

Audiense

80%
1 Rating

Lumen5

N/A
0 Ratings

Availability

8.0

Audiense

80%
2 Ratings

Lumen5

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

Lumen5

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings

Lumen5

N/A
0 Ratings

Online Training

9.0

Audiense

90%
1 Rating

Lumen5

N/A
0 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings

Lumen5

N/A
0 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.

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Anonymous | TrustRadius Reviewer
Verified User
View all 23 answers on this topic

Lumen5

Our content marketing team easily turn their blog posts into quick and short videos, perfect for sharing on social media. The videos can be turned from a blog post or online article into a slick video in under an hour, and look just as professional as videos created in Adobe software or on iMovie.

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Harry Johnston | TrustRadius Reviewer
Harry Johnston
View all 1 answers on this topic

Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.

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James Young | TrustRadius Reviewer
James Young
View all 23 answers on this topic

Lumen5

  • Saves time
  • User-friendly
  • Easy to learn
  • Creates good looking videos

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Harry Johnston | TrustRadius Reviewer
Harry Johnston
View all 1 answers on this topic

Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.

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Nathaniel Hansen | TrustRadius Reviewer
Nathaniel Hansen
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Lumen5

  • Audio options aren't great
  • Previews sometimes lag
  • Needs some more templates

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Harry Johnston | TrustRadius Reviewer
Harry Johnston
View all 1 answers on this topic

Pricing Details

Audiense

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

$99 per month

Audiense Editions & Modules

Edition
Audience Insights$6961
Twitter Marketing (formerly Socialbro)$791
  1. per month (billed annually)
Additional Pricing Details
—

Lumen5

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

Lumen5 Editions & Modules

—
Additional Pricing Details
—

Likelihood to Renew

Audiense

Audiense 6.2
Based on 4 answers
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

Lumen5

No score
No answers yet
No answers on this topic

Usability

Audiense

Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.

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James Young | TrustRadius Reviewer
James Young
View all 1 answers on this topic

Lumen5

No score
No answers yet
No answers on this topic

Reliability and Availability

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.

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James Young | TrustRadius Reviewer
James Young
View all 2 answers on this topic

Lumen5

No score
No answers yet
No answers on this topic

Performance

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.

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James Young | TrustRadius Reviewer
James Young
View all 2 answers on this topic

Lumen5

No score
No answers yet
No answers on this topic

Support Rating

Audiense

Audiense 9.5
Based on 4 answers
Any questions we had were promptly answered.

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

Lumen5

No score
No answers yet
No answers on this topic

Online Training

Audiense

Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Lumen5

No score
No answers yet
No answers on this topic

Implementation Rating

Audiense

Audiense 9.5
Based on 4 answers
Just a plug and play online tool

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

Lumen5

No score
No answers yet
No answers on this topic

Alternatives Considered

Audiense

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.

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Raven Wheatley-Hawkins | TrustRadius Reviewer
Raven Wheatley-Hawkins
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Lumen5

So much easier to use - AI automatically selects the text and creates videos that don't take hours to make

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Harry Johnston | TrustRadius Reviewer
Harry Johnston
View all 1 answers on this topic

Return on Investment

Audiense

  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.

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Kim Townend | TrustRadius Reviewer
Kim Townend
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Lumen5

  • Reduced time taken to create videos significantly
  • We no longer need to outsource video creation
  • Videos get great engagement

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Harry Johnston | TrustRadius Reviewer
Harry Johnston
View all 1 answers on this topic

Screenshots

Lumen5

—

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