Audiense vs. Lumen5

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.3 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
Lumen5
Score 8.2 out of 10
N/A
Lumen5 in Vancouver aims to enable teams to create social media content in minutes, working with enterprise brands, organizations, and creatives to produce engaging videos that get results. Powered by AI and designed for business, the vendor states their platform allows users to focus on storytelling while relying on technology to bring ideas to life. Lumen5 is presented as an ideal solution for social media and marketing teams to drive growth, scale their business, and increase engagement.N/A
Pricing
AudienseLumen5
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
No answers on this topic
Offerings
Pricing Offerings
AudienseLumen5
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AudienseLumen5
Top Pros
Top Cons

No answers on this topic

Best Alternatives
AudienseLumen5
Small Businesses
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Score 8.6 out of 10
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Score 8.8 out of 10
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Score 8.6 out of 10
iMovie
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Score 9.1 out of 10
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Score 8.6 out of 10
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Score 9.0 out of 10
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User Ratings
AudienseLumen5
Likelihood to Recommend
7.4
(23 ratings)
8.0
(2 ratings)
Likelihood to Renew
5.8
(4 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.5
(2 ratings)
-
(0 ratings)
User Testimonials
AudienseLumen5
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Lumen5
Our content marketing team easily turn their blog posts into quick and short videos, perfect for sharing on social media. The videos can be turned from a blog post or online article into a slick video in under an hour, and look just as professional as videos created in Adobe software or on iMovie.
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Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Lumen5
  • Text to video conversion
  • Available template
  • Customisation of script
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Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Lumen5
  • Audio options aren't great
  • Previews sometimes lag
  • Needs some more templates
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Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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Lumen5
No answers on this topic
Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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Lumen5
No answers on this topic
Reliability and Availability
Audiense
I have never had an issue.
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Lumen5
No answers on this topic
Performance
Audiense
I have never had an issue.
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Lumen5
No answers on this topic
Support Rating
Audiense
Any questions we had were promptly answered.
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Lumen5
No answers on this topic
Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
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Lumen5
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
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Lumen5
No answers on this topic
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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Lumen5
So much easier to use - AI automatically selects the text and creates videos that don't take hours to make
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Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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Lumen5
  • Less time to market in terms of video creation
  • Higher customer engagement
  • Low OPEX cost
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ScreenShots

Audiense Screenshots

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