What users are saying about
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47 Ratings
21 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
21 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    Audiense

    Feature Set Not Supported
    N/A
    8.1

    Mapp Digital

    81%
    Mapp Digital ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    7.8
    78%
    6 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.5
    85%
    5 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Landing pages

    N/A
    0 Ratings
    8.6
    86%
    5 Ratings

    A/B testing

    N/A
    0 Ratings
    8.8
    88%
    5 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.6
    76%
    6 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.6
    86%
    7 Ratings

    List management

    N/A
    0 Ratings
    8.4
    84%
    6 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    7.0
    70%
    6 Ratings

    Reporting & Analytics

    Audiense

    Feature Set Not Supported
    N/A
    8.1

    Mapp Digital

    81%
    Mapp Digital ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.2
    82%
    6 Ratings

    Standard reports

    N/A
    0 Ratings
    8.2
    82%
    6 Ratings

    Custom reports

    N/A
    0 Ratings
    7.8
    78%
    6 Ratings

    Pre-Send Testing

    Audiense

    Feature Set Not Supported
    N/A
    8.3

    Mapp Digital

    83%
    Mapp Digital ranks higher in 8/8 features

    URL Validation

    N/A
    0 Ratings
    9.0
    90%
    4 Ratings

    Link Tracking

    N/A
    0 Ratings
    7.8
    78%
    4 Ratings

    Image Validation

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Inbox Display

    N/A
    0 Ratings
    8.2
    82%
    5 Ratings

    Email Accessibility Tools

    N/A
    0 Ratings
    8.2
    82%
    5 Ratings

    Spelling and Grammar Check

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Spam Testing

    N/A
    0 Ratings
    8.4
    84%
    5 Ratings

    Email Previews

    N/A
    0 Ratings
    8.6
    86%
    5 Ratings

    Attribute Ratings

    • Audiense is rated higher in 3 areas: Usability, Support Rating, Implementation Rating
    • Mapp Digital is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Performance, Online Training

    Likelihood to Recommend

    7.5

    Audiense

    75%
    23 Ratings
    8.2

    Mapp Digital

    82%
    14 Ratings

    Likelihood to Renew

    6.2

    Audiense

    62%
    4 Ratings
    7.8

    Mapp Digital

    78%
    8 Ratings

    Usability

    8.0

    Audiense

    80%
    1 Rating
    1.9

    Mapp Digital

    19%
    4 Ratings

    Availability

    8.0

    Audiense

    80%
    2 Ratings

    Mapp Digital

    N/A
    0 Ratings

    Performance

    8.0

    Audiense

    80%
    2 Ratings
    9.0

    Mapp Digital

    90%
    2 Ratings

    Support Rating

    9.5

    Audiense

    95%
    4 Ratings
    9.0

    Mapp Digital

    90%
    6 Ratings

    Online Training

    9.0

    Audiense

    90%
    1 Rating
    10.0

    Mapp Digital

    100%
    1 Rating

    Implementation Rating

    9.5

    Audiense

    95%
    4 Ratings
    5.0

    Mapp Digital

    50%
    6 Ratings

    Likelihood to Recommend

    Audiense

    When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
    Anonymous | TrustRadius Reviewer

    Mapp Digital

    During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
    Sachi Subaran | TrustRadius Reviewer

    Pros

    Audiense

    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
    James Young | TrustRadius Reviewer

    Mapp Digital

    • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
    • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
    • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
    Anonymous | TrustRadius Reviewer

    Cons

    Audiense

    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
    Nathaniel Hansen | TrustRadius Reviewer

    Mapp Digital

    • It would be nice to see the API's functionality introduced into the web client.
    • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
    • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
    Daniel Fox | TrustRadius Reviewer

    Pricing Details

    Audiense

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $99 per month

    Audiense Editions & Modules

    Edition
    Audience Insights$6961
    Twitter Marketing (formerly Socialbro)$391
    1. per month (billed annually)
    Additional Pricing Details

    Mapp Digital

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Mapp Digital Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    Audiense

    Audiense 6.2
    Based on 4 answers
    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Anonymous | TrustRadius Reviewer

    Mapp Digital

    Mapp Digital 7.8
    Based on 8 answers
    Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
    Hannah Kennedy | TrustRadius Reviewer

    Usability

    Audiense

    Audiense 8.0
    Based on 1 answer
    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    James Young | TrustRadius Reviewer

    Mapp Digital

    Mapp Digital 1.9
    Based on 4 answers
    There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.
    James Young | TrustRadius Reviewer

    Mapp Digital

    No score
    No answers yet
    No answers on this topic

    Performance

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.
    James Young | TrustRadius Reviewer

    Mapp Digital

    Mapp Digital 9.0
    Based on 2 answers
    They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
    Anonymous | TrustRadius Reviewer

    Support Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Any questions we had were promptly answered.
    Anonymous | TrustRadius Reviewer

    Mapp Digital

    Mapp Digital 9.0
    Based on 6 answers
    Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
    Anonymous | TrustRadius Reviewer

    Online Training

    Audiense

    Audiense 9.0
    Based on 1 answer
    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Anonymous | TrustRadius Reviewer

    Mapp Digital

    Mapp Digital 10.0
    Based on 1 answer
    They made sure to go through anything and everything that we wanted
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Just a plug and play online tool
    Anonymous | TrustRadius Reviewer

    Mapp Digital

    Mapp Digital 5.0
    Based on 6 answers
    I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Raven Wheatley-Hawkins | TrustRadius Reviewer

    Mapp Digital

    We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
    Kim Townend | TrustRadius Reviewer

    Mapp Digital

    • BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
    • It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
    • I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
    Anonymous | TrustRadius Reviewer

    Screenshots

    Mapp Digital

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