What users are saying about
Audiense
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47 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.5 out of 100
Based on 47 reviews and ratings
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 21 reviews and ratings
Feature Set Ratings
Email & Online Marketing

Audiense
Feature Set Not Supported
N/A

8.1
Mapp Digital
81%
Mapp Digital ranks higher in 9/9 features
Mapp Digital ranks higher in 9/9 features
WYSIWYG email editor

N/A
0 Ratings

7.8
78%
6 Ratings
Dynamic content

N/A
0 Ratings

8.5
85%
5 Ratings
Ability to test dynamic content

N/A
0 Ratings

8.0
80%
5 Ratings
Landing pages

N/A
0 Ratings

8.6
86%
5 Ratings
A/B testing

N/A
0 Ratings

8.8
88%
5 Ratings
Mobile optimization

N/A
0 Ratings

7.6
76%
6 Ratings
Email deliverability reporting

N/A
0 Ratings

8.6
86%
7 Ratings
List management

N/A
0 Ratings

8.4
84%
6 Ratings
Triggered drip sequences

N/A
0 Ratings

7.0
70%
6 Ratings
Reporting & Analytics

Audiense
Feature Set Not Supported
N/A

8.1
Mapp Digital
81%
Mapp Digital ranks higher in 3/3 features
Mapp Digital ranks higher in 3/3 features
Dashboards

N/A
0 Ratings

8.2
82%
6 Ratings
Standard reports

N/A
0 Ratings

8.2
82%
6 Ratings
Custom reports

N/A
0 Ratings

7.8
78%
6 Ratings
Pre-Send Testing

Audiense
Feature Set Not Supported
N/A

8.3
Mapp Digital
83%
Mapp Digital ranks higher in 8/8 features
Mapp Digital ranks higher in 8/8 features
URL Validation

N/A
0 Ratings

9.0
90%
4 Ratings
Link Tracking

N/A
0 Ratings

7.8
78%
4 Ratings
Image Validation

N/A
0 Ratings

8.0
80%
5 Ratings
Inbox Display

N/A
0 Ratings

8.2
82%
5 Ratings
Email Accessibility Tools

N/A
0 Ratings

8.2
82%
5 Ratings
Spelling and Grammar Check

N/A
0 Ratings

8.0
80%
5 Ratings
Spam Testing

N/A
0 Ratings

8.4
84%
5 Ratings
Email Previews

N/A
0 Ratings

8.6
86%
5 Ratings
Attribute Ratings
- Audiense is rated higher in 3 areas: Usability, Support Rating, Implementation Rating
- Mapp Digital is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Performance, Online Training
Likelihood to Recommend

7.5
Audiense
75%
23 Ratings

8.2
Mapp Digital
82%
14 Ratings
Likelihood to Renew

6.2
Audiense
62%
4 Ratings

7.8
Mapp Digital
78%
8 Ratings
Usability

8.0
Audiense
80%
1 Rating

1.9
Mapp Digital
19%
4 Ratings
Availability

8.0
Audiense
80%
2 Ratings

Mapp Digital
N/A
0 Ratings
Performance

8.0
Audiense
80%
2 Ratings

9.0
Mapp Digital
90%
2 Ratings
Support Rating

9.5
Audiense
95%
4 Ratings

9.0
Mapp Digital
90%
6 Ratings
Online Training

9.0
Audiense
90%
1 Rating

10.0
Mapp Digital
100%
1 Rating
Implementation Rating

9.5
Audiense
95%
4 Ratings

5.0
Mapp Digital
50%
6 Ratings
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.

Verified User
Analyst in Information Technology
Marketing & Advertising Company, 201-500 employeesMapp Digital
During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
Administrative Support Manager
TeachablesEducation Management, 5001-10,000 employees
Pros
Audiense
- Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
- Audiense also has great analytical tools like best time to tweet reports
- Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
Principal
Left Field SocialComputer Software, 1-10 employees
Mapp Digital
- BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
- I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
- BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.

Verified User
Vice-President in Professional Services
Internet Company, 51-200 employeesCons
Audiense
- For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
- For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
- As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
- If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Director of Research and Co-Founder
The SocializersMarket Research, 1-10 employees
Mapp Digital
- It would be nice to see the API's functionality introduced into the web client.
- The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
- The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
Director of Email Operations
Avenue LinkOnline Media, 11-50 employees
Pricing Details
Audiense
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$99 per month
Audiense Editions & Modules
Edition
Audience Insights | $6961 |
---|---|
Twitter Marketing (formerly Socialbro) | $391 |
- per month (billed annually)
Additional Pricing Details
—Mapp Digital
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Mapp Digital Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Audiense
Audiense 6.2
Based on 4 answers
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come

Verified User
Consultant in Marketing
Events Services Company, 11-50 employeesMapp Digital
Mapp Digital 7.8
Based on 8 answers
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Email Marketing Specialist
Wolters KluwerMarketing and Advertising, 201-500 employees
Usability
Audiense
Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
Principal
Left Field SocialComputer Software, 1-10 employees
Mapp Digital
Mapp Digital 1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find

Verified User
Employee in Marketing
Marketing and Advertising Company, 11-50 employeesReliability and Availability
Audiense
Audiense 8.0
Based on 2 answers
I have never had an issue.
Principal
Left Field SocialComputer Software, 1-10 employees
Mapp Digital
No score
No answers yet
No answers on this topic
Performance
Audiense
Audiense 8.0
Based on 2 answers
I have never had an issue.
Principal
Left Field SocialComputer Software, 1-10 employees
Mapp Digital
Mapp Digital 9.0
Based on 2 answers
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system

Verified User
Employee in Marketing
Marketing and Advertising Company, 11-50 employeesSupport Rating
Audiense
Audiense 9.5
Based on 4 answers
Any questions we had were promptly answered.

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesMapp Digital
Mapp Digital 9.0
Based on 6 answers
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!

Verified User
Manager in Marketing
Hospitality Company, 501-1000 employeesOnline Training
Audiense
Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesMapp Digital
Mapp Digital 10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted

Verified User
Employee in Marketing
Marketing and Advertising Company, 11-50 employeesImplementation Rating
Audiense
Audiense 9.5
Based on 4 answers
Just a plug and play online tool

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesMapp Digital
Mapp Digital 5.0
Based on 6 answers
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool

Verified User
Manager in Marketing
Hospitality Company, 501-1000 employeesAlternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Digital Marketing Manager
Adroit Data & InsightMarketing & Advertising, 11-50 employees
Mapp Digital
We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.

Verified User
Administrator in Information Technology
Information Technology & Services Company, 10,001+ employeesReturn on Investment
Audiense
- Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
- Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Founder/Social Media Director
Work With Great Ltd.Marketing & Advertising, 1-10 employees
Mapp Digital
- BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
- It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
- I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.

Verified User
Vice-President in Professional Services
Internet Company, 51-200 employees