Audiense vs. MavSocial

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.4 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
MavSocial
Score 9.0 out of 10
Small Businesses (1-50 employees)
MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and UGC License Content: Access over 100m free stock images Plan Campaigns: Create social media cross platform campaigns, including campaign calendar Schedule and…
$78
per month
Pricing
AudienseMavSocial
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
Pro
$78
per month
Business
$199
per month
Enterprise
$499
per month
Offerings
Pricing Offerings
AudienseMavSocial
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
AudienseMavSocial
Publishing
Comparison of Publishing features of Product A and Product B
Audiense
-
Ratings
MavSocial
9.0
2 Ratings
12% above category average
Content planning and scheduling00 Ratings9.52 Ratings
Audience targeting00 Ratings9.01 Ratings
Content optimization00 Ratings9.01 Ratings
Workflow management00 Ratings8.52 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Audiense
-
Ratings
MavSocial
9.0
1 Ratings
14% above category average
Paid media management00 Ratings9.01 Ratings
Campaigns and promotions00 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Audiense
-
Ratings
MavSocial
9.6
2 Ratings
11% above category average
Twitter00 Ratings9.52 Ratings
Facebook00 Ratings10.02 Ratings
LinkedIn00 Ratings10.02 Ratings
Instagram00 Ratings9.52 Ratings
YouTube00 Ratings9.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Audiense
-
Ratings
MavSocial
7.5
2 Ratings
5% below category average
Campaign success analytics00 Ratings7.02 Ratings
Real-time tracking00 Ratings8.02 Ratings
Account management
Comparison of Account management features of Product A and Product B
Audiense
-
Ratings
MavSocial
9.0
2 Ratings
10% above category average
Role-based user permissions & privileges00 Ratings10.01 Ratings
Mobile access00 Ratings8.01 Ratings
Best Alternatives
AudienseMavSocial
Small Businesses
Talkwalker
Talkwalker
Score 8.7 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudienseMavSocial
Likelihood to Recommend
7.3
(23 ratings)
9.0
(2 ratings)
Likelihood to Renew
5.8
(4 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.5
(2 ratings)
-
(0 ratings)
User Testimonials
AudienseMavSocial
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
Read full review
MavSocial
MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
Read full review
Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
Read full review
MavSocial
  • Social Media Posting & Management
  • Campaign Separation
  • Provides Insightful Analytics
Read full review
Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Read full review
MavSocial
  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
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Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
Read full review
MavSocial
No answers on this topic
Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
Read full review
MavSocial
No answers on this topic
Reliability and Availability
Audiense
I have never had an issue.
Read full review
MavSocial
No answers on this topic
Performance
Audiense
I have never had an issue.
Read full review
MavSocial
No answers on this topic
Support Rating
Audiense
Any questions we had were promptly answered.
Read full review
MavSocial
No answers on this topic
Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
Read full review
MavSocial
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
Read full review
MavSocial
No answers on this topic
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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MavSocial
I went with Mavsocial due to cost and the ability to scale the tool.
Read full review
Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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MavSocial
  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
Read full review
ScreenShots

Audiense Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

MavSocial Screenshots

Screenshot of DashboardScreenshot of Visual Content LibraryScreenshot of Access over 70m stock images from world class stock libraries such as Getty Images and BigstockScreenshot of RSS ManagerScreenshot of Individual image view with TAGSScreenshot of Content Calendar