What users are saying about
24 Ratings
4 Ratings
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100

Likelihood to Recommend

Audiense

SocialBro is appropriate in any company that wants to manage its community of followers effectively. It is an indispensable tool for any agency that wants to do a professional job in social media.
Victor Manuel Gañan Fernandez | TrustRadius Reviewer

MavSocial

MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Publishing

Audiense
MavSocial
9.0
Content planning and scheduling
Audiense
MavSocial
9.5
Audience targeting
Audiense
MavSocial
9.0
Content optimization
Audiense
MavSocial
9.0
Workflow management
Audiense
MavSocial
8.5

Marketing

Audiense
MavSocial
9.0
Paid media management
Audiense
MavSocial
9.0
Campaigns and promotions
Audiense
MavSocial
9.0

Channel coverage/integration

Audiense
MavSocial
9.6
Twitter
Audiense
MavSocial
9.5
Facebook
Audiense
MavSocial
10.0
LinkedIn
Audiense
MavSocial
10.0
Instagram
Audiense
MavSocial
9.5
YouTube
Audiense
MavSocial
9.0

Reporting/analytics

Audiense
MavSocial
7.5
Campaign success analytics
Audiense
MavSocial
7.0
Real-time tracking
Audiense
MavSocial
8.0

Account management

Audiense
MavSocial
9.0
Role-based user permissions & privileges
Audiense
MavSocial
10.0
Mobile access
Audiense
MavSocial
8.0

Pros

Audiense

  • Provides Insights about your own influence
  • Provides insights on others influence and how to gain their following
Anonymous | TrustRadius Reviewer

MavSocial

  • Social Media Posting & Management
  • Campaign Separation
  • Provides Insightful Analytics
Kevin Eberle | TrustRadius Reviewer

Cons

Audiense

  • Could have a better UI. Sometimes confusing or hard to navigate.
Anonymous | TrustRadius Reviewer

MavSocial

  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Audiense

Audiense 5.9
Based on 3 answers
SocialBro is the only tool I know of that lets me tie tweets to changes in followers.
James Young | TrustRadius Reviewer

MavSocial

No score
No answers yet
No answers on this topic

Usability

Audiense

Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
James Young | TrustRadius Reviewer

MavSocial

No score
No answers yet
No answers on this topic

Reliability and Availability

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

MavSocial

No score
No answers yet
No answers on this topic

Performance

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

MavSocial

No score
No answers yet
No answers on this topic

Support Rating

Audiense

Audiense 9.5
Based on 4 answers
Any questions we had were promptly answered.
Anonymous | TrustRadius Reviewer

MavSocial

No score
No answers yet
No answers on this topic

Online Training

Audiense

Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features
Anonymous | TrustRadius Reviewer

MavSocial

No score
No answers yet
No answers on this topic

Implementation Rating

Audiense

Audiense 9.5
Based on 4 answers
Just a plug and play online tool
Anonymous | TrustRadius Reviewer

MavSocial

No score
No answers yet
No answers on this topic

Alternatives Considered

Audiense

I chose SocialBro many years ago because I believed it was the first important and accessible tool for effective management of social media communities.
Victor Manuel Gañan Fernandez | TrustRadius Reviewer

MavSocial

I went with Mavsocial due to cost and the ability to scale the tool.
Kevin Eberle | TrustRadius Reviewer

Return on Investment

Audiense

  • Increased employee effieciency
  • Better customer service
  • Better understanding of social media marketing techniques
Anonymous | TrustRadius Reviewer

MavSocial

  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Audiense

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Audiense Editions & Modules

Edition
Audience Insights$6961
Twitter Marketing (formerly Socialbro)$791
  1. per month (billed annually)
Additional Pricing Details

MavSocial

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

* per installation

MavSocial Editions & Modules

Edition
FreeFree
Business$1992
Advanced$192
Pro$782
Enterprise$4992
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Audiense
9.0
MavSocial
9.0

Likelihood to Renew

Audiense
5.9
MavSocial

Usability

Audiense
8.0
MavSocial

Reliability and Availability

Audiense
8.0
MavSocial

Performance

Audiense
8.0
MavSocial

Support Rating

Audiense
9.5
MavSocial

Online Training

Audiense
9.0
MavSocial

Implementation Rating

Audiense
9.5
MavSocial

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