Audiense
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47 Ratings
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Based on 47 reviews and ratings
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 5 reviews and ratings
Feature Set Ratings
Publishing

Audiense
Feature Set Not Supported
N/A

9.0
MavSocial
90%
MavSocial ranks higher in 4/4 features
MavSocial ranks higher in 4/4 features
Content planning and scheduling

N/A
0 Ratings

9.5
95%
2 Ratings
Audience targeting

N/A
0 Ratings

9.0
90%
1 Rating
Content optimization

N/A
0 Ratings

9.0
90%
1 Rating
Workflow management

N/A
0 Ratings

8.5
85%
2 Ratings
Marketing

Audiense
Feature Set Not Supported
N/A

9.0
MavSocial
90%
MavSocial ranks higher in 2/2 features
MavSocial ranks higher in 2/2 features
Paid media management

N/A
0 Ratings

9.0
90%
1 Rating
Campaigns and promotions

N/A
0 Ratings

9.0
90%
1 Rating
Channel coverage/integration

Audiense
Feature Set Not Supported
N/A

9.6
MavSocial
96%
MavSocial ranks higher in 5/5 features
MavSocial ranks higher in 5/5 features

N/A
0 Ratings

9.5
95%
2 Ratings

N/A
0 Ratings

10.0
100%
2 Ratings

N/A
0 Ratings

10.0
100%
2 Ratings

N/A
0 Ratings

9.5
95%
2 Ratings
YouTube

N/A
0 Ratings

9.0
90%
1 Rating
Reporting/analytics

Audiense
Feature Set Not Supported
N/A

7.5
MavSocial
75%
MavSocial ranks higher in 2/2 features
MavSocial ranks higher in 2/2 features
Campaign success analytics

N/A
0 Ratings

7.0
70%
2 Ratings
Real-time tracking

N/A
0 Ratings

8.0
80%
2 Ratings
Account management

Audiense
Feature Set Not Supported
N/A

9.0
MavSocial
90%
MavSocial ranks higher in 2/2 features
MavSocial ranks higher in 2/2 features
Role-based user permissions & privileges

N/A
0 Ratings

10.0
100%
1 Rating
Mobile access

N/A
0 Ratings

8.0
80%
1 Rating
Attribute Ratings
- MavSocial is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

7.5
Audiense
75%
23 Ratings

9.0
MavSocial
90%
2 Ratings
Likelihood to Renew

6.2
Audiense
62%
4 Ratings

MavSocial
N/A
0 Ratings
Usability

8.0
Audiense
80%
1 Rating

MavSocial
N/A
0 Ratings
Availability

8.0
Audiense
80%
2 Ratings

MavSocial
N/A
0 Ratings
Performance

8.0
Audiense
80%
2 Ratings

MavSocial
N/A
0 Ratings
Support Rating

9.5
Audiense
95%
4 Ratings

MavSocial
N/A
0 Ratings
Online Training

9.0
Audiense
90%
1 Rating

MavSocial
N/A
0 Ratings
Implementation Rating

9.5
Audiense
95%
4 Ratings

MavSocial
N/A
0 Ratings
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.

Verified User
Analyst in Information Technology
Marketing & Advertising Company, 201-500 employeesMavSocial
MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.

Verified User
Consultant in Marketing
Marketing and Advertising Company, 1-10 employeesPros
Audiense
- Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
- Audiense also has great analytical tools like best time to tweet reports
- Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
Principal
Left Field SocialComputer Software, 1-10 employees
MavSocial
- Social Media Posting & Management
- Campaign Separation
- Provides Insightful Analytics
Co Founder, CEO
Trinity Web MediaMarketing and Advertising, 1-10 employees
Cons
Audiense
- For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
- For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
- As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
- If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Director of Research and Co-Founder
The SocializersMarket Research, 1-10 employees
MavSocial
- The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.

Verified User
Consultant in Marketing
Marketing and Advertising Company, 1-10 employeesPricing Details
Audiense
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$99 per month
Audiense Editions & Modules
Edition
Audience Insights | $6961 |
---|---|
Twitter Marketing (formerly Socialbro) | $391 |
- per month (billed annually)
Additional Pricing Details
—MavSocial
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$78 per month
MavSocial Editions & Modules
Edition
Business | $1991 |
---|---|
Pro | $781 |
Enterprise | $4991 |
- per month
Additional Pricing Details
—Likelihood to Renew
Audiense
Audiense 6.2
Based on 4 answers
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come

Verified User
Consultant in Marketing
Events Services Company, 11-50 employeesMavSocial
No score
No answers yet
No answers on this topic
Usability
Audiense
Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
Principal
Left Field SocialComputer Software, 1-10 employees
MavSocial
No score
No answers yet
No answers on this topic
Reliability and Availability
Audiense
Audiense 8.0
Based on 2 answers
I have never had an issue.
Principal
Left Field SocialComputer Software, 1-10 employees
MavSocial
No score
No answers yet
No answers on this topic
Performance
Audiense
Audiense 8.0
Based on 2 answers
I have never had an issue.
Principal
Left Field SocialComputer Software, 1-10 employees
MavSocial
No score
No answers yet
No answers on this topic
Support Rating
Audiense
Audiense 9.5
Based on 4 answers
Any questions we had were promptly answered.

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesMavSocial
No score
No answers yet
No answers on this topic
Online Training
Audiense
Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesMavSocial
No score
No answers yet
No answers on this topic
Implementation Rating
Audiense
Audiense 9.5
Based on 4 answers
Just a plug and play online tool

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesMavSocial
No score
No answers yet
No answers on this topic
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Digital Marketing Manager
Adroit Data & InsightMarketing & Advertising, 11-50 employees
MavSocial
I went with Mavsocial due to cost and the ability to scale the tool.
Co Founder, CEO
Trinity Web MediaMarketing and Advertising, 1-10 employees
Return on Investment
Audiense
- Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
- Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Founder/Social Media Director
Work With Great Ltd.Marketing & Advertising, 1-10 employees
MavSocial
- When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
- The reporting features which I love can be buggy and cause problems when trying to pull reports same day.

Verified User
Consultant in Marketing
Marketing and Advertising Company, 1-10 employees