Audiense vs MavSocial

Likelihood to Recommend

SocialBro is appropriate in any company that wants to manage its community of followers effectively. It is an indispensable tool for any agency that wants to do a professional job in social media.

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Victor Manuel Gañan Fernandez

CEO Servilia

IMFMarketing and Advertising, 1-10 employees

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MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.

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Verified User

Consultant in Marketing

Marketing and Advertising Company, 1-10 employees

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Feature Rating Comparison

Audiense

MavSocial

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Audiense

MavSocial

Paid media management

Campaigns and promotions

Audiense

MavSocial

Twitter

Facebook

LinkedIn

Instagram

YouTube

Audiense

MavSocial

Campaign success analytics

Real-time tracking

Audiense

MavSocial

Role-based user permissions & privileges

Mobile access

Pros

Provides Insights about your own influence
Provides insights on others influence and how to gain their following

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Verified User

Project Manager in Marketing

Photography Company, 1-10 employees

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Social Media Posting & Management
Campaign Separation
Provides Insightful Analytics

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Kevin Eberle

Co Founder, CEO

Trinity Web MediaMarketing and Advertising, 1-10 employees

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Cons

Could have a better UI. Sometimes confusing or hard to navigate.

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Verified User

Manager in Marketing

Computer Software Company, 1-10 employees

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The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.

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Verified User

Consultant in Marketing

Marketing and Advertising Company, 1-10 employees

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Likelihood to Renew

Audiense 5.9

Based on 3 answers

SocialBro is the only tool I know of that lets me tie tweets to changes in followers.

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James Young

Principal

Left Field SocialComputer Software, 1-10 employees

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No score

No answers yet

No answers on this topic

Usability

Audiense 8.0

Based on 1 answer

The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.

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James Young

Principal

Left Field SocialComputer Software, 1-10 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Reliability and Availability

Audiense 8.0

Based on 2 answers

I have never had an issue.

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James Young

Principal

Left Field SocialComputer Software, 1-10 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Performance

Audiense 8.0

Based on 2 answers

I have never had an issue.

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James Young

Principal

Left Field SocialComputer Software, 1-10 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

Audiense 9.5

Based on 4 answers

Any questions we had were promptly answered.

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Verified User

Manager in Marketing

Computer Software Company, 1-10 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Online Training

Audiense 9.0

Based on 1 answer

Pretty simple to start using. Have to do some self-study to learn more advanced features

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Verified User

Manager in Marketing

Computer Software Company, 1-10 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Implementation Rating

Audiense 9.5

Based on 4 answers

Just a plug and play online tool

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Verified User

Manager in Marketing

Computer Software Company, 1-10 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

I chose SocialBro many years ago because I believed it was the first important and accessible tool for effective management of social media communities.

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Victor Manuel Gañan Fernandez

CEO Servilia

IMFMarketing and Advertising, 1-10 employees

View all 4 answers on this topic

I went with Mavsocial due to cost and the ability to scale the tool.

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Kevin Eberle

Co Founder, CEO

Trinity Web MediaMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

Return on Investment

Increased employee effieciency
Better customer service
Better understanding of social media marketing techniques

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Verified User

Project Manager in Marketing

Photography Company, 1-10 employees

View all 4 answers on this topic

When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
The reporting features which I love can be buggy and cause problems when trying to pull reports same day.

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Verified User

Consultant in Marketing

Marketing and Advertising Company, 1-10 employees

View all 2 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Audiense Editions & Modules

Edition

Audience Insights	$696¹
Twitter Marketing (formerly Socialbro)	$79¹

per month (billed annually)

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

* per installation

MavSocial Editions & Modules

Edition

Free	Free
Business	$199²
Advanced	$19²
Pro	$78²
Enterprise	$499²

per month

Additional Pricing Details

—

Rating Summary

Audiense

MavSocial

Audiense

MavSocial

Audiense

MavSocial

Audiense

MavSocial

Audiense

MavSocial

Audiense

MavSocial

Audiense

MavSocial

Audiense

MavSocial

Likelihood to Recommend

Audiense

MavSocial

Feature Rating Comparison

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Paid media management

Campaigns and promotions

Twitter

Facebook

LinkedIn

Instagram

YouTube

Campaign success analytics

Real-time tracking

Role-based user permissions & privileges

Mobile access

Pros

Audiense

MavSocial

Cons

Audiense

MavSocial

Likelihood to Renew

Audiense

MavSocial

Usability

Audiense

MavSocial

Reliability and Availability

Audiense

MavSocial

Performance

Audiense

MavSocial

Support Rating

Audiense

MavSocial

Online Training

Audiense

MavSocial

Implementation Rating

Audiense

MavSocial

Alternatives Considered

Audiense

MavSocial

Return on Investment

Audiense

MavSocial

Screenshots

Audiense

MavSocial

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Audiense Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

MavSocial Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison