What users are saying about
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47 Ratings
5 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
5 Ratings
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Score 9 out of 100

Feature Set Ratings

    Publishing

    Audiense

    Feature Set Not Supported
    N/A
    9.0

    MavSocial

    90%
    MavSocial ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.5
    95%
    2 Ratings

    Audience targeting

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Content optimization

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Workflow management

    N/A
    0 Ratings
    8.5
    85%
    2 Ratings

    Marketing

    Audiense

    Feature Set Not Supported
    N/A
    9.0

    MavSocial

    90%
    MavSocial ranks higher in 2/2 features

    Paid media management

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Campaigns and promotions

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Channel coverage/integration

    Audiense

    Feature Set Not Supported
    N/A
    9.6

    MavSocial

    96%
    MavSocial ranks higher in 5/5 features

    Twitter

    N/A
    0 Ratings
    9.5
    95%
    2 Ratings

    Facebook

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    LinkedIn

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Instagram

    N/A
    0 Ratings
    9.5
    95%
    2 Ratings

    YouTube

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Reporting/analytics

    Audiense

    Feature Set Not Supported
    N/A
    7.5

    MavSocial

    75%
    MavSocial ranks higher in 2/2 features

    Campaign success analytics

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Real-time tracking

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Account management

    Audiense

    Feature Set Not Supported
    N/A
    9.0

    MavSocial

    90%
    MavSocial ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Mobile access

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Attribute Ratings

    • MavSocial is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    7.5

    Audiense

    75%
    23 Ratings
    9.0

    MavSocial

    90%
    2 Ratings

    Likelihood to Renew

    6.2

    Audiense

    62%
    4 Ratings

    MavSocial

    N/A
    0 Ratings

    Usability

    8.0

    Audiense

    80%
    1 Rating

    MavSocial

    N/A
    0 Ratings

    Availability

    8.0

    Audiense

    80%
    2 Ratings

    MavSocial

    N/A
    0 Ratings

    Performance

    8.0

    Audiense

    80%
    2 Ratings

    MavSocial

    N/A
    0 Ratings

    Support Rating

    9.5

    Audiense

    95%
    4 Ratings

    MavSocial

    N/A
    0 Ratings

    Online Training

    9.0

    Audiense

    90%
    1 Rating

    MavSocial

    N/A
    0 Ratings

    Implementation Rating

    9.5

    Audiense

    95%
    4 Ratings

    MavSocial

    N/A
    0 Ratings

    Likelihood to Recommend

    Audiense

    When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
    Anonymous | TrustRadius Reviewer

    MavSocial

    MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
    Anonymous | TrustRadius Reviewer

    Pros

    Audiense

    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
    James Young | TrustRadius Reviewer

    MavSocial

    • Social Media Posting & Management
    • Campaign Separation
    • Provides Insightful Analytics
    Kevin Eberle | TrustRadius Reviewer

    Cons

    Audiense

    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
    Nathaniel Hansen | TrustRadius Reviewer

    MavSocial

    • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Audiense

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $99 per month

    Audiense Editions & Modules

    Edition
    Audience Insights$6961
    Twitter Marketing (formerly Socialbro)$391
    1. per month (billed annually)
    Additional Pricing Details

    MavSocial

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $78 per month

    MavSocial Editions & Modules

    Edition
    Business$1991
    Pro$781
    Enterprise$4991
    1. per month
    Additional Pricing Details

    Likelihood to Renew

    Audiense

    Audiense 6.2
    Based on 4 answers
    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Anonymous | TrustRadius Reviewer

    MavSocial

    No score
    No answers yet
    No answers on this topic

    Usability

    Audiense

    Audiense 8.0
    Based on 1 answer
    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    James Young | TrustRadius Reviewer

    MavSocial

    No score
    No answers yet
    No answers on this topic

    Reliability and Availability

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.
    James Young | TrustRadius Reviewer

    MavSocial

    No score
    No answers yet
    No answers on this topic

    Performance

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.
    James Young | TrustRadius Reviewer

    MavSocial

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Any questions we had were promptly answered.
    Anonymous | TrustRadius Reviewer

    MavSocial

    No score
    No answers yet
    No answers on this topic

    Online Training

    Audiense

    Audiense 9.0
    Based on 1 answer
    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Anonymous | TrustRadius Reviewer

    MavSocial

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Just a plug and play online tool
    Anonymous | TrustRadius Reviewer

    MavSocial

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Raven Wheatley-Hawkins | TrustRadius Reviewer

    MavSocial

    I went with Mavsocial due to cost and the ability to scale the tool.
    Kevin Eberle | TrustRadius Reviewer

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
    Kim Townend | TrustRadius Reviewer

    MavSocial

    • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
    • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
    Anonymous | TrustRadius Reviewer

    Screenshots

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