What users are saying about
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47 Ratings
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150 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100

Meltwater Media Intelligence Platform

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150 Ratings
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Score 7.4 out of 100

Attribute Ratings

  • Audiense is rated higher in 5 areas: Likelihood to Recommend, Usability, Support Rating, Online Training, Implementation Rating
  • Meltwater Media Intelligence Platform is rated higher in 2 areas: Likelihood to Renew, Availability

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
7.4

Meltwater Media Intelligence Platform

74%
70 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings
8.0

Meltwater Media Intelligence Platform

80%
9 Ratings

Usability

8.0

Audiense

80%
1 Rating
2.2

Meltwater Media Intelligence Platform

22%
3 Ratings

Availability

8.0

Audiense

80%
2 Ratings
10.0

Meltwater Media Intelligence Platform

100%
2 Ratings

Performance

8.0

Audiense

80%
2 Ratings

Meltwater Media Intelligence Platform

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings
7.9

Meltwater Media Intelligence Platform

79%
35 Ratings

In-Person Training

Audiense

N/A
0 Ratings
8.0

Meltwater Media Intelligence Platform

80%
1 Rating

Online Training

9.0

Audiense

90%
1 Rating
8.0

Meltwater Media Intelligence Platform

80%
1 Rating

Implementation Rating

9.5

Audiense

95%
4 Ratings
6.1

Meltwater Media Intelligence Platform

61%
4 Ratings

Vendor post-sale

Audiense

N/A
0 Ratings
1.0

Meltwater Media Intelligence Platform

10%
1 Rating

Vendor pre-sale

Audiense

N/A
0 Ratings
9.1

Meltwater Media Intelligence Platform

91%
1 Rating

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Meltwater

Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
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Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Meltwater

  • Media research - you can search for relevant publications and journalists to add to your media list.
  • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
  • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
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Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Meltwater

  • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
  • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
  • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
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Pricing Details

Audiense

Starting Price

$99 per month

Editions & Modules

Audiense editions and modules pricing
EditionModules
Audience Insights6961
Twitter Marketing (formerly Socialbro)392

Footnotes

  1. per month (billed annually)
  2. per month (billed annually)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Meltwater Media Intelligence Platform

Starting Price

Editions & Modules

Meltwater Media Intelligence Platform editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Audiense

    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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    Meltwater

    Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
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    Usability

    Audiense

    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    Read full review

    Meltwater

    Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
    Read full review

    Reliability and Availability

    Audiense

    I have never had an issue.
    Read full review

    Meltwater

    No answers on this topic

    Performance

    Audiense

    I have never had an issue.
    Read full review

    Meltwater

    No answers on this topic

    Support Rating

    Audiense

    Any questions we had were promptly answered.
    Read full review

    Meltwater

    Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
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    In-Person Training

    Audiense

    No answers on this topic

    Meltwater

    Again, really in-depth and helpful for a program that is really easy to use.
    Read full review

    Online Training

    Audiense

    Pretty simple to start using. Have to do some self-study to learn more advanced features
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    Meltwater

    Walked step by step through program. Very informative on a program that doesn't require much training.
    Read full review

    Implementation Rating

    Audiense

    Just a plug and play online tool
    Read full review

    Meltwater

    You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
    Read full review

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Read full review

    Meltwater

    I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
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    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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    Meltwater

    • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
    • We utilize their tracking of media hits for our overall reporting to our clients.
    • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
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    Screenshots

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