Audiense vs Meltwater Social (formerly Sysomos)

Likelihood to Recommend

SocialBro is appropriate in any company that wants to manage its community of followers effectively. It is an indispensable tool for any agency that wants to do a professional job in social media.

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Victor Manuel Gañan Fernandez

CEO Servilia

IMFMarketing and Advertising, 1-10 employees

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Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload

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Joshua P. Kennedy

Community Manager

Garmin InternationalConsumer Electronics, 10,001+ employees

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Pros

Provides Insights about your own influence
Provides insights on others influence and how to gain their following

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Verified User

Project Manager in Marketing

Photography Company, 1-10 employees

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Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.

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Verified User

Team Lead in Social Media

Accounting Company, 10,001+ employees

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Cons

Could have a better UI. Sometimes confusing or hard to navigate.

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Verified User

Manager in Marketing

Computer Software Company, 1-10 employees

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It does not provide a visual for volume over time.
The visuals aren't excellent, and would require an export to create better looking graphics.
The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.

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Kristen Squire

Taxonomist

Edelman IntelligenceMarket Research, 51-200 employees

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Likelihood to Renew

Audiense 5.9

Based on 3 answers

SocialBro is the only tool I know of that lets me tie tweets to changes in followers.

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James Young

Principal

Left Field SocialComputer Software, 1-10 employees

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Meltwater Social (formerly Sysomos) 6.8

Based on 28 answers

There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.

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Kristen O'Neill

Social Marketing Consultant

TransUnionMarketing and Advertising, 11-50 employees

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Usability

Audiense 8.0

Based on 1 answer

The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.

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James Young

Principal

Left Field SocialComputer Software, 1-10 employees

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Meltwater Social (formerly Sysomos) 9.0

Based on 6 answers

The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction

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Verified User

Strategist in Social Media

Marketing and Advertising Company, 501-1000 employees

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Reliability and Availability

Audiense 8.0

Based on 2 answers

I have never had an issue.

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James Young

Principal

Left Field SocialComputer Software, 1-10 employees

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Meltwater Social (formerly Sysomos) 8.2

Based on 10 answers

Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.

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Verified User

Employee in Social Media

Marketing and Advertising Company, 501-1000 employees

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Performance

Audiense 8.0

Based on 2 answers

I have never had an issue.

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James Young

Principal

Left Field SocialComputer Software, 1-10 employees

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Meltwater Social (formerly Sysomos) 8.5

Based on 10 answers

This has not been an issue. It is actually beating TweetDeck when we are tagged within a post that TweetDeck is monitoring.

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Vinny Poliseno

digital Marketing Manager

Salsa Labs, Inc.Internet, 51-200 employees

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Support Rating

Audiense 9.5

Based on 4 answers

Any questions we had were promptly answered.

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Verified User

Manager in Marketing

Computer Software Company, 1-10 employees

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Meltwater Social (formerly Sysomos) 9.9

Based on 14 answers

Every time I had a question, I received a fast detailed response and help when I needed it. If a feature was not currently available, it was often added to a list of features to be added at a later time or the team provided me with a workaround that worked almost as well..

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Verified User

Manager in Social Media

Internet Company, 11-50 employees

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Online Training

Audiense 9.0

Based on 1 answer

Pretty simple to start using. Have to do some self-study to learn more advanced features

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Verified User

Manager in Marketing

Computer Software Company, 1-10 employees

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Meltwater Social (formerly Sysomos) 8.0

Based on 5 answers

We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.

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Verified User

Consultant in Marketing

Information Services Company, 51-200 employees

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Implementation Rating

Audiense 9.5

Based on 4 answers

Just a plug and play online tool

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Verified User

Manager in Marketing

Computer Software Company, 1-10 employees

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Meltwater Social (formerly Sysomos) 10.0

Based on 16 answers

Implementation was so easy I dont even remember it!

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Kelly Cates

Manager, Online Marketing, Brand Relationships, Direct Sales

Hanesbrands Inc.Consumer Goods, 10,001+ employees

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Alternatives Considered

I chose SocialBro many years ago because I believed it was the first important and accessible tool for effective management of social media communities.

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Victor Manuel Gañan Fernandez

CEO Servilia

IMFMarketing and Advertising, 1-10 employees

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We've used Sprout Social & Hootsuite in the past -- and they all stack up pretty evenly. Sysomos has the same features as Sprout or Hootsuite, except their reports and analytics are a little more detailed. Hootsuite has a better social media management software and dashboard though

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Verified User

Manager in Marketing

Hospitality Company, 5001-10,000 employees

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Return on Investment

Increased employee effieciency
Better customer service
Better understanding of social media marketing techniques

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Verified User

Project Manager in Marketing

Photography Company, 1-10 employees

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Lowered costs and overhead when Expion got introduced as we now use one centralized solution for all of our social media work
We can finally calculate ROI with ease and understand our campaign performance through proper tracking and analytics
Competition tracking was never easier

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1001-5000 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Audiense Editions & Modules

Edition

Audience Insights	$696¹
Twitter Marketing (formerly Socialbro)	$79¹

per month (billed annually)

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Meltwater Social (formerly Sysomos) Editions & Modules

Edition

Sysomos	$1,000.00¹

Per Month

Additional Pricing Details

—

Audiense vs Meltwater Social (formerly Sysomos)

Audiense

Meltwater Social (formerly Sysomos)

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Performance

Support Rating

Online Training

Implementation Rating

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Audiense Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Meltwater Social (formerly Sysomos) Editions & Modules

Edition

Additional Pricing Details

Add comparison