What users are saying about
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47 Ratings
100 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
100 Ratings
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Score 7.4 out of 100

Attribute Ratings

  • Audiense is rated higher in 1 area: Online Training
  • Meltwater Social is rated higher in 7 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating, Implementation Rating

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
8.0

Meltwater Social

80%
45 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings
6.8

Meltwater Social

68%
28 Ratings

Usability

8.0

Audiense

80%
1 Rating
9.0

Meltwater Social

90%
6 Ratings

Availability

8.0

Audiense

80%
2 Ratings
8.2

Meltwater Social

82%
10 Ratings

Performance

8.0

Audiense

80%
2 Ratings
8.5

Meltwater Social

85%
10 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings
9.9

Meltwater Social

99%
14 Ratings

In-Person Training

Audiense

N/A
0 Ratings
9.6

Meltwater Social

96%
2 Ratings

Online Training

9.0

Audiense

90%
1 Rating
8.0

Meltwater Social

80%
5 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings
10.0

Meltwater Social

100%
16 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
Anonymous | TrustRadius Reviewer

Meltwater Social

Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload
Joshua P. Kennedy | TrustRadius Reviewer

Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
James Young | TrustRadius Reviewer

Meltwater Social

  • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
  • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
  • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
Anonymous | TrustRadius Reviewer

Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Nathaniel Hansen | TrustRadius Reviewer

Meltwater Social

  • It does not provide a visual for volume over time.
  • The visuals aren't excellent, and would require an export to create better looking graphics.
  • The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.
Kristen Squire | TrustRadius Reviewer

Pricing Details

Audiense

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$99 per month

Audiense Editions & Modules

Edition
Audience Insights$6961
Twitter Marketing (formerly Socialbro)$391
  1. per month (billed annually)
Additional Pricing Details

Meltwater Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0 per month

Meltwater Social Editions & Modules

Edition
Sysomos$1,000.001
  1. per month
Additional Pricing Details

Likelihood to Renew

Audiense

Audiense 6.2
Based on 4 answers
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
Anonymous | TrustRadius Reviewer

Meltwater Social

Meltwater Social 6.8
Based on 28 answers
There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
Kristen O'Neill | TrustRadius Reviewer

Usability

Audiense

Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
James Young | TrustRadius Reviewer

Meltwater Social

Meltwater Social 9.0
Based on 6 answers
The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction
Anonymous | TrustRadius Reviewer

Reliability and Availability

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

Meltwater Social

Meltwater Social 8.2
Based on 10 answers
Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.
Anonymous | TrustRadius Reviewer

Performance

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

Meltwater Social

Meltwater Social 8.5
Based on 10 answers
This has not been an issue. It is actually beating TweetDeck when we are tagged within a post that TweetDeck is monitoring.
Vinny Poliseno | TrustRadius Reviewer

Support Rating

Audiense

Audiense 9.5
Based on 4 answers
Any questions we had were promptly answered.
Anonymous | TrustRadius Reviewer

Meltwater Social

Meltwater Social 9.9
Based on 14 answers
Every time I had a question, I received a fast detailed response and help when I needed it. If a feature was not currently available, it was often added to a list of features to be added at a later time or the team provided me with a workaround that worked almost as well..
Anonymous | TrustRadius Reviewer

Online Training

Audiense

Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features
Anonymous | TrustRadius Reviewer

Meltwater Social

Meltwater Social 8.0
Based on 5 answers
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
Anonymous | TrustRadius Reviewer

Implementation Rating

Audiense

Audiense 9.5
Based on 4 answers
Just a plug and play online tool
Anonymous | TrustRadius Reviewer

Meltwater Social

Meltwater Social 10.0
Based on 16 answers
Implementation was so easy I dont even remember it!
Kelly Cates | TrustRadius Reviewer

Alternatives Considered

Audiense

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Raven Wheatley-Hawkins | TrustRadius Reviewer

Meltwater Social

We've used Sprout Social & Hootsuite in the past -- and they all stack up pretty evenly. Sysomos has the same features as Sprout or Hootsuite, except their reports and analytics are a little more detailed. Hootsuite has a better social media management software and dashboard though
Anonymous | TrustRadius Reviewer

Return on Investment

Audiense

  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Kim Townend | TrustRadius Reviewer

Meltwater Social

  • Lowered costs and overhead when Expion got introduced as we now use one centralized solution for all of our social media work
  • We can finally calculate ROI with ease and understand our campaign performance through proper tracking and analytics
  • Competition tracking was never easier
Anonymous | TrustRadius Reviewer

Screenshots

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