What users are saying about
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47 Ratings
35 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
35 Ratings
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Score 8.9 out of 100

Attribute Ratings

  • Audiense is rated higher in 3 areas: Support Rating, Online Training, Implementation Rating
  • Oktopost is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
10.0

Oktopost

100%
14 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings
9.1

Oktopost

91%
7 Ratings

Usability

8.0

Audiense

80%
1 Rating

Oktopost

N/A
0 Ratings

Availability

8.0

Audiense

80%
2 Ratings

Oktopost

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

Oktopost

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings
6.4

Oktopost

64%
2 Ratings

Online Training

9.0

Audiense

90%
1 Rating
4.5

Oktopost

45%
1 Rating

Implementation Rating

9.5

Audiense

95%
4 Ratings
7.3

Oktopost

73%
2 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Oktopost

Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks. It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc. I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.
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Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Oktopost

  • Auto-poster feature that allows scheduling of posts to be made in relatively short time.
  • Calendar view has a great UI with easy to use drag and drop and editing features.
  • Message assets can be saved per campaign without having to re-draft them for repeated promotions.
  • Good reporting via excel export and dashboard overview
  • Great customer service and support! Including response rate and implementation of requested features
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Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Oktopost

  • Sometimes there were bugs in the user experience, but they seemed to be quickly addressed.
  • They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up.
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Pricing Details

Audiense

Starting Price

$99 per month

Editions & Modules

Audiense editions and modules pricing
EditionModules
Audience Insights6961
Twitter Marketing (formerly Socialbro)392

Footnotes

  1. per month (billed annually)
  2. per month (billed annually)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Oktopost

Starting Price

$49 per month

Editions & Modules

Oktopost editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Audiense

    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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    Oktopost

    I give Oktopost a 9, as a 10 means NO improvement is needed, but all platforms must iterate and improve. Hands down Oktopost is the B2B marketing leader in the social and content marketing world. They are also very quick to work on things and make the experience better for users. I would say I was a very early adopter of Oktopost and have seen them grow into a very useful tool and also a great company! I am VERY excited to see what they will do next to make our B2B marketing jobs more efficient and results producing! Thanks for helping our business close 10 accounts from LinkedIn in the last year! And that is up from ZERO the year before NOT using Oktopost.
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    Usability

    Audiense

    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    Read full review

    Oktopost

    No answers on this topic

    Reliability and Availability

    Audiense

    I have never had an issue.
    Read full review

    Oktopost

    No answers on this topic

    Performance

    Audiense

    I have never had an issue.
    Read full review

    Oktopost

    No answers on this topic

    Support Rating

    Audiense

    Any questions we had were promptly answered.
    Read full review

    Oktopost

    When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
    Read full review

    Online Training

    Audiense

    Pretty simple to start using. Have to do some self-study to learn more advanced features
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    Oktopost

    There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
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    Implementation Rating

    Audiense

    Just a plug and play online tool
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    Oktopost

    As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
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    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Read full review

    Oktopost

    The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for my marketing department.
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    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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    Oktopost

    • Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
    • Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
    • Ability to quickly post allows for immediate input during time sensitive social discussions.
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    Screenshots

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