What users are saying about
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34 Ratings
6 Ratings

Audiense

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34 Ratings
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Score 7.4 out of 100
6 Ratings
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Score 7 out of 100

Likelihood to Recommend

Audiense

The best thing about Audiense is that it is a very reliable tool. Whenever I am tasked with an objective, the first thing I think of is how Audiense can help me achieve the goal. Campaign after campaign, Audiense never failed. I would highly recommend Audiense for anyone trying to maximize Twitter campaigns.
Cliff Worley | TrustRadius Reviewer

Olapic

If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
Timothy Lakin | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Audiense
Olapic
6.6
Ideation
Audiense
Olapic
6.3
Approval workflows
Audiense
Olapic
5.4
Content collaboration
Audiense
Olapic
7.1
Content calendar
Audiense
Olapic
7.0
Network for content licensing/production
Audiense
Olapic
7.4

Content Publishing

Audiense
Olapic
6.7
Content hub
Audiense
Olapic
6.1
Forms / Gated content
Audiense
Olapic
6.1
Embedded CTAs
Audiense
Olapic
6.7
Content distribution
Audiense
Olapic
7.2
Content promotion
Audiense
Olapic
7.0
Content automation
Audiense
Olapic
7.4

Content Reporting & Analytics

Audiense
Olapic
6.3
Audience profiling and targeting
Audiense
Olapic
6.0
Closed-loop tracking and reporting
Audiense
Olapic
5.2
Content performance analytics
Audiense
Olapic
6.1
Campaign optimization dashboard
Audiense
Olapic
7.0
Competitive analytics
Audiense
Olapic
7.0

Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
James Young | TrustRadius Reviewer

Olapic

  • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
  • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
  • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
Anonymous | TrustRadius Reviewer

Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Nathaniel Hansen | TrustRadius Reviewer

Olapic

  • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
  • The revenue analytics are not very reliable.
  • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Audiense

Audiense 6.5
Based on 3 answers
If i find my self in a position again that relies heavily on social media in our marketing than I will think about implementing the usage of Audiense again.
Anonymous | TrustRadius Reviewer

Olapic

No score
No answers yet
No answers on this topic

Usability

Audiense

Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
James Young | TrustRadius Reviewer

Olapic

No score
No answers yet
No answers on this topic

Reliability and Availability

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

Olapic

No score
No answers yet
No answers on this topic

Performance

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

Olapic

No score
No answers yet
No answers on this topic

Support Rating

Audiense

Audiense 9.5
Based on 4 answers
Any questions we had were promptly answered.
Anonymous | TrustRadius Reviewer

Olapic

No score
No answers yet
No answers on this topic

Online Training

Audiense

Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features
Anonymous | TrustRadius Reviewer

Olapic

No score
No answers yet
No answers on this topic

Implementation Rating

Audiense

Audiense 9.5
Based on 4 answers
Just a plug and play online tool
Anonymous | TrustRadius Reviewer

Olapic

No score
No answers yet
No answers on this topic

Alternatives Considered

Audiense

Every time I have tried to find a swiss army knife kind of solution that does a number of things, I discover that they do many things fine but not the things I need to be done well. That is why I have been with Audiense for over a decade. They have not tried to be all things to all people. They have stayed focused and built a very robust solution that does its job extremely well.
Andrew Jenkins | TrustRadius Reviewer

Olapic

We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
Anonymous | TrustRadius Reviewer

Return on Investment

Audiense

  • Significant time savings - ability to create valuable audience insights for pitches within hours, not days, reducing impact of new business work on team chargeability
  • The combination of the connect and insights platforms makes it possible to analyze very specific audiences, as well as broader consumer analysis
  • Improved the quality of output around personas, providing a valuable intermediary step to turn conversational social data into quantifiable audience attributes that can then be extrapolated further
Anonymous | TrustRadius Reviewer

Olapic

  • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
  • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
  • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
Timothy Lakin | TrustRadius Reviewer

Screenshots

Pricing Details

Audiense

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$99 per month

Audiense Editions & Modules

Edition
Audience Insights$6961
Twitter Marketing (formerly Socialbro)$791
  1. per month (billed annually)
Additional Pricing Details

Olapic

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Olapic Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison