Audiense vs. PunchTab (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.4 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
PunchTab (Discontinued)
Score 7.0 out of 10
N/A
PunchTab was a tool that embeds a sharing button on a webpage or blog and encourages people to engage and share content via social channels (Facebook, Twitter and Google+) by offering rewards and prizes. It was acquired by Walmart Labs and integrated into the Sam's Club ecommerce experience. It is no longer available.
$99
per month
Pricing
AudiensePunchTab (Discontinued)
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
No answers on this topic
Offerings
Pricing Offerings
AudiensePunchTab (Discontinued)
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
AudiensePunchTab (Discontinued)
Small Businesses
Talkwalker
Talkwalker
Score 8.7 out of 10
Growave
Growave
Score 9.4 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.7 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.7 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudiensePunchTab (Discontinued)
Likelihood to Recommend
7.3
(23 ratings)
9.0
(1 ratings)
Likelihood to Renew
5.8
(4 ratings)
9.0
(1 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
9.0
(1 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.5
(2 ratings)
9.0
(1 ratings)
User Testimonials
AudiensePunchTab (Discontinued)
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Walmart Labs
No answers on this topic
Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Walmart Labs
  • Ease of use - we can create a new campaign in under ten minutes
  • Customer support - we've never had an issue go unanswered for more than an hour
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Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Walmart Labs
  • Limited ability to add custom data collection fields
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Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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Walmart Labs
Until something better comes along, Punchtab is the best there is. Support has been great, pricing is great and the product fulfills our needs
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Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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Walmart Labs
No answers on this topic
Reliability and Availability
Audiense
I have never had an issue.
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Walmart Labs
No answers on this topic
Performance
Audiense
I have never had an issue.
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Walmart Labs
No answers on this topic
Support Rating
Audiense
Any questions we had were promptly answered.
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Walmart Labs
Extremely fast support from a knowledgeable team
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Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
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Walmart Labs
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
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Walmart Labs
Nothing more required than signing up and authenticating with Facebook/Twitter
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Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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Walmart Labs
Rafflecopter, Woobox - Punchtab offered powerful custom features, and allows us to run a variety of campaigns across multiple platforms
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Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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Walmart Labs
  • An average campaign generates around 2500-5000 new followers on our channels with a very minimal investment.
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ScreenShots

Audiense Screenshots

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