Audiense vs. Send Social Media

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.2 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
Send Social Media
Score 8.2 out of 10
N/A
Send Social Media is a solution for managing, monitoring, tracking  and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign as well as launch a mobile text messaging strategy. Additionally, users can monitor their brand across the web while measuring results with in-depth reports. This tool also enables users…
$79
Manage up to 200 profiles
Pricing
AudienseSend Social Media
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
Upgrade Your Account
$79
Manage up to 200 profiles
Offerings
Pricing Offerings
AudienseSend Social Media
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$39 manage up to 100 profiles
Additional Details
More Pricing Information
Features
AudienseSend Social Media
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Audiense
-
Ratings
Send Social Media
6.7
1 Ratings
13% below category average
Boolean keyword searches00 Ratings6.01 Ratings
Filtering out noise/spam00 Ratings6.01 Ratings
Sentiment analysis00 Ratings8.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Audiense
-
Ratings
Send Social Media
9.0
1 Ratings
12% above category average
Content planning and scheduling00 Ratings8.01 Ratings
Audience targeting00 Ratings9.01 Ratings
Content optimization00 Ratings10.01 Ratings
Workflow management00 Ratings9.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Audiense
-
Ratings
Send Social Media
9.0
1 Ratings
11% above category average
Automated routing and prioritization00 Ratings9.01 Ratings
Customer interaction histories00 Ratings9.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Audiense
-
Ratings
Send Social Media
8.0
1 Ratings
4% above category average
Content marketing00 Ratings8.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Audiense
-
Ratings
Send Social Media
8.7
1 Ratings
2% above category average
Twitter00 Ratings8.01 Ratings
Facebook00 Ratings8.01 Ratings
LinkedIn00 Ratings9.01 Ratings
Google+00 Ratings9.01 Ratings
Instagram00 Ratings9.01 Ratings
Pinterest00 Ratings9.01 Ratings
YouTube00 Ratings9.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Audiense
-
Ratings
Send Social Media
8.0
1 Ratings
2% above category average
Campaign success analytics00 Ratings8.01 Ratings
Real-time tracking00 Ratings9.01 Ratings
Competitor analysis00 Ratings7.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Audiense
-
Ratings
Send Social Media
6.5
1 Ratings
22% below category average
Role-based user permissions & privileges00 Ratings7.01 Ratings
Mobile access00 Ratings6.01 Ratings
Best Alternatives
AudienseSend Social Media
Small Businesses
Talkwalker
Talkwalker
Score 8.6 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudienseSend Social Media
Likelihood to Recommend
7.4
(23 ratings)
7.0
(1 ratings)
Likelihood to Renew
5.8
(4 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.5
(2 ratings)
-
(0 ratings)
User Testimonials
AudienseSend Social Media
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Send Social Media
As a social media executive, I can plan and schedule content for the entire week (or month!) ensuring a consistent presence for all social media platforms. I can easily generate reports to track engagement and measure the success of social media strategy.
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Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Send Social Media
  • Easy to use due to frienly user interface
  • Saves time as it scedule the post
  • Manage, monitor, and publish content across multiple social media networks from a single dashboard.
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Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Send Social Media
  • trial version duration is very less
  • Not have detailed features best for small buisness
  • quite expensive
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Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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Send Social Media
No answers on this topic
Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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Send Social Media
No answers on this topic
Reliability and Availability
Audiense
I have never had an issue.
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Send Social Media
No answers on this topic
Performance
Audiense
I have never had an issue.
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Send Social Media
No answers on this topic
Support Rating
Audiense
Any questions we had were promptly answered.
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Send Social Media
No answers on this topic
Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
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Send Social Media
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
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Send Social Media
No answers on this topic
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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Send Social Media
Send Social Media alternatives that social media managers often consider:Hootsuite: A popular platform offering comprehensive social media management features, including scheduling, analytics, and team collaboration.Buffer: Known for its user-friendly interface and focus on content scheduling and queueing.Sprout Social: Offers powerful social listening and engagement tools along with scheduling and reporting functionalities.
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Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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Send Social Media
  • Since implementing Send Social Media, our client engagement has skyrocketed by 30%. We've seen a 20% rise in website traffic from social media referrals, translating to a significant boost in qualified leads.
  • The time saved on scheduling has allowed us to focus on strategic content creation, further amplifying our ROI.
  • This translated to a 15% increase in revenue and freed up time for strategic social media planning, leading to a 20% rise in follower engagement.
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ScreenShots

Audiense Screenshots

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