What users are saying about
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47 Ratings
4 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
4 Ratings
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Score 9.2 out of 100

Attribute Ratings

  • Socedo is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
8.0

Socedo

80%
1 Rating

Likelihood to Renew

6.2

Audiense

62%
4 Ratings

Socedo

N/A
0 Ratings

Usability

8.0

Audiense

80%
1 Rating

Socedo

N/A
0 Ratings

Availability

8.0

Audiense

80%
2 Ratings

Socedo

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

Socedo

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings

Socedo

N/A
0 Ratings

Online Training

9.0

Audiense

90%
1 Rating

Socedo

N/A
0 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings

Socedo

N/A
0 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Socedo

Socedo is very well suited to B2C style businesses that want to grow their following on Twitter but in a targeted way. It is perfect for starting the conversation with those users and directing them to offers and/or gated content.
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Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Socedo

  • Targeting the right Twitter followers.
  • Connecting with Twitter followers.
  • Engaging with your new followers.
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Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Socedo

  • The dashboard can be clunky.
  • Cost price is a little high for many.
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Pricing Details

Audiense

Starting Price

$99 per month

Editions & Modules

Audiense editions and modules pricing
EditionModules
Audience Insights6961
Twitter Marketing (formerly Socialbro)392

Footnotes

  1. per month (billed annually)
  2. per month (billed annually)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Socedo

Starting Price

$100 per month

Editions & Modules

Socedo editions and modules pricing
EditionModules
Socedo$100.001

Footnotes

  1. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Socedo's cloud-based software as a service (SaaS) is priced on a subscription basis. The vendor offers pricing models for small, medium and larger enterprises. The rate is determined by a few factors: Number of prospects engaged with; Number of leads with corporate email addresses exported; Number of campaigns run; Integrations with CRM or Marketing Automation systems; Whether the organization utilizes the vendor's Managed Services. All packages come with a standard six months agreement. The vendor does charge a small, one-time onboarding fee.

Likelihood to Renew

Audiense

I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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Socedo

No answers on this topic

Usability

Audiense

The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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Socedo

No answers on this topic

Reliability and Availability

Audiense

I have never had an issue.
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Socedo

No answers on this topic

Performance

Audiense

I have never had an issue.
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Socedo

No answers on this topic

Support Rating

Audiense

Any questions we had were promptly answered.
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Socedo

No answers on this topic

Online Training

Audiense

Pretty simple to start using. Have to do some self-study to learn more advanced features
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Socedo

No answers on this topic

Implementation Rating

Audiense

Just a plug and play online tool
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Socedo

No answers on this topic

Alternatives Considered

Audiense

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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Socedo

Socedo differs from Narrow in that it requires manual approval of the accounts you wish to follow where Narrow is much more automated in its approach. Socedo also provides additional functionality that is lacking in Narrow with the automated messages that can also be A/B split tested.
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Return on Investment

Audiense

  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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Socedo

  • We have grown our Twitter followers significantly.
  • Socedo has directed a large number of our followers to our website so our traffic has increased.
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Screenshots

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