Audiense vs. SocialHP (Social HorsePower)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.8 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
SocialHP (Social HorsePower)
Score 8.5 out of 10
N/A
SocialHP (or Social HorsePower) offers software to help create a successful advocacy program and suppot social media marketing.N/A
Pricing
AudienseSocialHP (Social HorsePower)
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
No answers on this topic
Offerings
Pricing Offerings
AudienseSocialHP (Social HorsePower)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Best Alternatives
AudienseSocialHP (Social HorsePower)
Small Businesses
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 8.8 out of 10

No answers on this topic

Medium-sized Companies
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 8.8 out of 10
Influitive
Influitive
Score 8.8 out of 10
Enterprises
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 8.8 out of 10
Influitive
Influitive
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudienseSocialHP (Social HorsePower)
Likelihood to Recommend
7.3
(23 ratings)
7.9
(3 ratings)
Likelihood to Renew
5.8
(4 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.5
(2 ratings)
-
(0 ratings)
User Testimonials
AudienseSocialHP (Social HorsePower)
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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SocialHP (Social HorsePower)
To outreach, a broad audience like marketing products, news, and upcoming event details can be shared and reached to a broad level. It helps to get more voice advocacy in social media successfully.
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Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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SocialHP (Social HorsePower)
  • SocialHP sufficiently amplifies a message, by providing clients with the exact content they require.
  • Content gets managed on different social sites, which allows universal audience coverage.
  • Finally, SocialHP acts as a brand ambassador, a formal social method through the monitored content flow.
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Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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SocialHP (Social HorsePower)
  • YouTube integration.
  • Instagram Integration.
  • Pinterest Integration.
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Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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SocialHP (Social HorsePower)
No answers on this topic
Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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SocialHP (Social HorsePower)
No answers on this topic
Reliability and Availability
Audiense
I have never had an issue.
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SocialHP (Social HorsePower)
No answers on this topic
Performance
Audiense
I have never had an issue.
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SocialHP (Social HorsePower)
No answers on this topic
Support Rating
Audiense
Any questions we had were promptly answered.
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SocialHP (Social HorsePower)
No answers on this topic
Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
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SocialHP (Social HorsePower)
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
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SocialHP (Social HorsePower)
No answers on this topic
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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SocialHP (Social HorsePower)
SocialHP helps in coordinating different social sites, by creating posts that are influential and competent. SocialHP also makes the identification of high performance, which makes them conduct the marketing role efficiently. Again, SocialHP focuses on improving the marketing reach, through organic posting and content creation. Finally, SocialHP ensures that all social media channels are included and content marketing conducted.
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Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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SocialHP (Social HorsePower)
  • It drive more potential as a business.
  • Enhances business outreach globally.
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ScreenShots

Audiense Screenshots

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