What users are saying about
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47 Ratings
10 Ratings

Audiense

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47 Ratings
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Score 7.8 out of 100
10 Ratings
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Score 9 out of 100

Feature Set Ratings

    Publishing

    Audiense

    Feature Set Not Supported
    N/A
    9.0

    SocialPilot

    90%
    SocialPilot ranks higher in 2/2 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Workflow management

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Engagement

    Audiense

    Feature Set Not Supported
    N/A
    9.0

    SocialPilot

    90%
    SocialPilot ranks higher in 1/1 features

    Bulk actions

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Marketing

    Audiense

    Feature Set Not Supported
    N/A
    9.0

    SocialPilot

    90%
    SocialPilot ranks higher in 2/2 features

    Content marketing

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Paid media management

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Channel coverage/integration

    Audiense

    Feature Set Not Supported
    N/A
    9.0

    SocialPilot

    90%
    SocialPilot ranks higher in 5/5 features

    Twitter

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Facebook

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    LinkedIn

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Instagram

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Pinterest

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Reporting/analytics

    Audiense

    Feature Set Not Supported
    N/A
    9.0

    SocialPilot

    90%
    SocialPilot ranks higher in 2/2 features

    Campaign success analytics

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Real-time tracking

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Account management

    Audiense

    Feature Set Not Supported
    N/A
    9.5

    SocialPilot

    95%
    SocialPilot ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Mobile access

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Attribute Ratings

    • Audiense is rated higher in 1 area: Support Rating
    • SocialPilot is rated higher in 2 areas: Likelihood to Recommend, Usability

    Likelihood to Recommend

    7.9

    Audiense

    79%
    23 Ratings
    9.0

    SocialPilot

    90%
    2 Ratings

    Likelihood to Renew

    6.2

    Audiense

    62%
    4 Ratings

    SocialPilot

    N/A
    0 Ratings

    Usability

    8.0

    Audiense

    80%
    1 Rating
    9.0

    SocialPilot

    90%
    1 Rating

    Availability

    8.0

    Audiense

    80%
    2 Ratings

    SocialPilot

    N/A
    0 Ratings

    Performance

    8.0

    Audiense

    80%
    2 Ratings

    SocialPilot

    N/A
    0 Ratings

    Support Rating

    9.5

    Audiense

    95%
    4 Ratings
    9.0

    SocialPilot

    90%
    1 Rating

    Online Training

    9.0

    Audiense

    90%
    1 Rating

    SocialPilot

    N/A
    0 Ratings

    Implementation Rating

    9.5

    Audiense

    95%
    4 Ratings

    SocialPilot

    N/A
    0 Ratings

    Likelihood to Recommend

    Audiense

    When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
    Anonymous | TrustRadius Reviewer

    SocialPilot

    It is budget-friendly and is able to support major social sites that businesses use to promote their products leading to massive page visits. It allows a user to upload custom images and videos to help in beautifying the campaigns and it is easy to add team members and assign tasks so that there is a smooth workflow in digital marketing.
    Daniel Cooper | TrustRadius Reviewer

    Pros

    Audiense

    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
    James Young | TrustRadius Reviewer

    SocialPilot

    • The analytics feature is fairly well-laid out and is easy for clients to understand their reports
    • When you start drafting a post, you can tweak the individual social platform posts without affecting the others. This saves a lot of time.
    • The ability to have contributors create drafts that must be approved by a manager is fantastic and very user-friendly. It's also not an add-on or extra cost like other tools.
    Josh Walker | TrustRadius Reviewer

    Cons

    Audiense

    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
    Nathaniel Hansen | TrustRadius Reviewer

    SocialPilot

    • [I feel] Instagram analytics are lacking
    • The free plan is not complete
    Daniel Cooper | TrustRadius Reviewer

    Pricing Details

    Audiense

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $99 per month

    Audiense Editions & Modules

    Edition
    Audience Insights$6961
    Twitter Marketing (formerly Socialbro)$791
    1. per month (billed annually)
    Additional Pricing Details

    SocialPilot

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required
    $30.00

    Starting Price

    $30 per month - Manage 25 Social Media Accounts

    SocialPilot Editions & Modules

    Edition
    Professional Plan$30.001
    Small Team Plan$50.002
    Agency Plan$100.003
    1. per month - Manage 25 Social Media Accounts
    2. per month - Manage 50 Social Media Accounts
    3. per month - Manage 100 Social Media Accounts
    Additional Pricing Details
    Start with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.

    Likelihood to Renew

    Audiense

    Audiense 6.2
    Based on 4 answers
    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Anonymous | TrustRadius Reviewer

    SocialPilot

    No score
    No answers yet
    No answers on this topic

    Usability

    Audiense

    Audiense 8.0
    Based on 1 answer
    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    James Young | TrustRadius Reviewer

    SocialPilot

    SocialPilot 9.0
    Based on 1 answer
    It is powerful yet so easy to use. The social media analytics provided by this platform are easy to understand. The client's social accounts are managed easily through the client management feature without the need of waiting for the client to make you the admin to manage their page.
    Daniel Cooper | TrustRadius Reviewer

    Reliability and Availability

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.
    James Young | TrustRadius Reviewer

    SocialPilot

    No score
    No answers yet
    No answers on this topic

    Performance

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.
    James Young | TrustRadius Reviewer

    SocialPilot

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Any questions we had were promptly answered.
    Anonymous | TrustRadius Reviewer

    SocialPilot

    SocialPilot 9.0
    Based on 1 answer
    They help users make the most of SocialPilot and queries are attended to almost immediately. They even allow us to attach media to help the support team understand the query better.
    Daniel Cooper | TrustRadius Reviewer

    Online Training

    Audiense

    Audiense 9.0
    Based on 1 answer
    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Anonymous | TrustRadius Reviewer

    SocialPilot

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Just a plug and play online tool
    Anonymous | TrustRadius Reviewer

    SocialPilot

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Raven Wheatley-Hawkins | TrustRadius Reviewer

    SocialPilot

    Josh Walker | TrustRadius Reviewer

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
    Kim Townend | TrustRadius Reviewer

    SocialPilot

    • SocialPilot has helped us become more efficient in social media scheduling for our clients
    • It has reduced the amount of time it takes to draft content as well as get approval from clients
    Josh Walker | TrustRadius Reviewer

    Screenshots

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