Audiense vs. SocialPilot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.1 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
SocialPilot
Score 7.2 out of 10
N/A
SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features enable users to assign tasks, and review their teams work while managing multiple clients at the same time.
$30
per month - Manage 25 Social Media Accounts
Pricing
AudienseSocialPilot
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
Professional Plan
$30.00
per month - Manage 25 Social Media Accounts
Small Team Plan
$50.00
per month - Manage 50 Social Media Accounts
Agency Plan
$100.00
per month - Manage 100 Social Media Accounts
Offerings
Pricing Offerings
AudienseSocialPilot
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$30 per month - Manage 25 Social Media Accounts
Additional DetailsStart with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.
More Pricing Information
Features
AudienseSocialPilot
Publishing
Comparison of Publishing features of Product A and Product B
Audiense
-
Ratings
SocialPilot
9.0
3 Ratings
12% above category average
Content planning and scheduling00 Ratings10.03 Ratings
Workflow management00 Ratings8.03 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Audiense
-
Ratings
SocialPilot
10.0
3 Ratings
21% above category average
Bulk actions00 Ratings10.03 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Audiense
-
Ratings
SocialPilot
9.0
3 Ratings
16% above category average
Content marketing00 Ratings9.03 Ratings
Paid media management00 Ratings9.03 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Audiense
-
Ratings
SocialPilot
10.0
3 Ratings
16% above category average
Twitter00 Ratings10.03 Ratings
Facebook00 Ratings10.03 Ratings
LinkedIn00 Ratings10.03 Ratings
Instagram00 Ratings10.03 Ratings
Pinterest00 Ratings10.02 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Audiense
-
Ratings
SocialPilot
10.0
3 Ratings
24% above category average
Campaign success analytics00 Ratings10.03 Ratings
Real-time tracking00 Ratings10.02 Ratings
Account management
Comparison of Account management features of Product A and Product B
Audiense
-
Ratings
SocialPilot
10.0
3 Ratings
21% above category average
Role-based user permissions & privileges00 Ratings10.03 Ratings
Mobile access00 Ratings10.03 Ratings
Best Alternatives
AudienseSocialPilot
Small Businesses
Talkwalker
Talkwalker
Score 8.6 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudienseSocialPilot
Likelihood to Recommend
7.4
(23 ratings)
10.0
(3 ratings)
Likelihood to Renew
5.8
(4 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
10.0
(2 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
10.0
(2 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.5
(2 ratings)
-
(0 ratings)
User Testimonials
AudienseSocialPilot
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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SocialPilot Solutions LLP
I've already introduced it to a number of my colleagues and it's saving them time too.
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Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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SocialPilot Solutions LLP
  • Acts as single interface for all the social networks
  • Provides social media analytics
  • Provides powerful collaboration features to teams
  • Creation, curation, scheduling and publishing posts
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Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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SocialPilot Solutions LLP
  • The interface is kind of outdated, but easy to get around
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Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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SocialPilot Solutions LLP
No answers on this topic
Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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SocialPilot Solutions LLP
I setup my accounts in minutes and was posting to social channels immediately without any delay. Really pleasing experience.
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Reliability and Availability
Audiense
I have never had an issue.
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SocialPilot Solutions LLP
No answers on this topic
Performance
Audiense
I have never had an issue.
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SocialPilot Solutions LLP
No answers on this topic
Support Rating
Audiense
Any questions we had were promptly answered.
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SocialPilot Solutions LLP
They help users make the most of SocialPilot and queries are attended to almost immediately. They even allow us to attach media to help the support team understand the query better.
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Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
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SocialPilot Solutions LLP
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
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SocialPilot Solutions LLP
No answers on this topic
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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SocialPilot Solutions LLP
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Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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SocialPilot Solutions LLP
  • It's had a positive impact that it saves hundreds of pounds a month compared to competitor
  • It is saving my staff time in setting up posts
  • It allows for us all to be using the system rather than logging into one account and conflicting with each other (again time saving)
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ScreenShots

Audiense Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

SocialPilot Screenshots

Screenshot of SocialPilot allows you to connect social media accounts according to your plan without exchanging login credentials with any of your clients.