What users are saying about
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47 Ratings
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76 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100

Sprinklr Modern Research

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Score 8.8 out of 100

Attribute Ratings

  • Audiense is rated higher in 1 area: Support Rating
  • Sprinklr Modern Research is rated higher in 2 areas: Likelihood to Recommend, Usability

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
8.6

Sprinklr Modern Research

86%
28 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings

Sprinklr Modern Research

N/A
0 Ratings

Usability

8.0

Audiense

80%
1 Rating
8.2

Sprinklr Modern Research

82%
1 Rating

Availability

8.0

Audiense

80%
2 Ratings

Sprinklr Modern Research

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

Sprinklr Modern Research

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings
7.4

Sprinklr Modern Research

74%
6 Ratings

Online Training

9.0

Audiense

90%
1 Rating

Sprinklr Modern Research

N/A
0 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings

Sprinklr Modern Research

N/A
0 Ratings

Vendor post-sale

Audiense

N/A
0 Ratings
9.1

Sprinklr Modern Research

91%
1 Rating

Vendor pre-sale

Audiense

N/A
0 Ratings
4.5

Sprinklr Modern Research

45%
1 Rating

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
Read full review

Sprinklr

Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
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Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Sprinklr

  • Product Insight — Being able to add in our products so we can have positive and negative insights.
  • Community Insights — We were able to watch out community and see what they were talking about.
  • Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
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Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Sprinklr

  • Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
  • 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
  • Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.
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Pricing Details

Audiense

Starting Price

$99 per month

Editions & Modules

Audiense editions and modules pricing
EditionModules
Audience Insights6961
Twitter Marketing (formerly Socialbro)392

Footnotes

  1. per month (billed annually)
  2. per month (billed annually)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Sprinklr Modern Research

Starting Price

Editions & Modules

Sprinklr Modern Research editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    Audiense

    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Read full review

    Sprinklr

    No answers on this topic

    Usability

    Audiense

    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    Read full review

    Sprinklr

    Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.
    Read full review

    Reliability and Availability

    Audiense

    I have never had an issue.
    Read full review

    Sprinklr

    No answers on this topic

    Performance

    Audiense

    I have never had an issue.
    Read full review

    Sprinklr

    No answers on this topic

    Support Rating

    Audiense

    Any questions we had were promptly answered.
    Read full review

    Sprinklr

    We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
    Read full review

    Online Training

    Audiense

    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Read full review

    Sprinklr

    No answers on this topic

    Implementation Rating

    Audiense

    Just a plug and play online tool
    Read full review

    Sprinklr

    No answers on this topic

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Read full review

    Sprinklr

    They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use—from bullion coding/keyword building to analytics dashboarding
    Read full review

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
    Read full review

    Sprinklr

    • It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it.
    • Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done.
    • User friendly UI has made it easy to operate and increase productivity.
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    Screenshots

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