What users are saying about
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47 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
155 Ratings
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Score 8.5 out of 100

Feature Set Ratings

    Listening/monitoring

    Audiense

    Feature Set Not Supported
    N/A
    8.1

    Sprinklr Social Engagement & Sales

    81%
    Sprinklr Social Engagement & Sales ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    8.0
    80%
    42 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    8.0
    80%
    45 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.4
    74%
    46 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    9.2
    92%
    45 Ratings

    Publishing

    Audiense

    Feature Set Not Supported
    N/A
    8.1

    Sprinklr Social Engagement & Sales

    81%
    Sprinklr Social Engagement & Sales ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    8.3
    83%
    47 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.6
    76%
    42 Ratings

    Content optimization

    N/A
    0 Ratings
    8.0
    80%
    40 Ratings

    Workflow management

    N/A
    0 Ratings
    8.5
    85%
    44 Ratings

    Engagement

    Audiense

    Feature Set Not Supported
    N/A
    8.3

    Sprinklr Social Engagement & Sales

    83%
    Sprinklr Social Engagement & Sales ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    8.7
    87%
    42 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    7.9
    79%
    47 Ratings

    Bulk actions

    N/A
    0 Ratings
    8.3
    83%
    44 Ratings

    Marketing

    Audiense

    Feature Set Not Supported
    N/A
    8.8

    Sprinklr Social Engagement & Sales

    88%
    Sprinklr Social Engagement & Sales ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    8.3
    83%
    29 Ratings

    Content marketing

    N/A
    0 Ratings
    9.1
    91%
    35 Ratings

    Paid media management

    N/A
    0 Ratings
    8.9
    89%
    30 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    8.9
    89%
    36 Ratings

    Channel coverage/integration

    Audiense

    Feature Set Not Supported
    N/A
    9.3

    Sprinklr Social Engagement & Sales

    93%
    Sprinklr Social Engagement & Sales ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.0
    90%
    50 Ratings

    Facebook

    N/A
    0 Ratings
    9.1
    91%
    50 Ratings

    LinkedIn

    N/A
    0 Ratings
    9.4
    94%
    37 Ratings

    Google+

    N/A
    0 Ratings
    9.3
    93%
    25 Ratings

    Instagram

    N/A
    0 Ratings
    9.2
    92%
    49 Ratings

    Pinterest

    N/A
    0 Ratings
    9.6
    96%
    26 Ratings

    YouTube

    N/A
    0 Ratings
    9.2
    92%
    35 Ratings

    Reporting/analytics

    Audiense

    Feature Set Not Supported
    N/A
    8.4

    Sprinklr Social Engagement & Sales

    84%
    Sprinklr Social Engagement & Sales ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    8.7
    87%
    48 Ratings

    Real-time tracking

    N/A
    0 Ratings
    8.3
    83%
    50 Ratings

    Competitor analysis

    N/A
    0 Ratings
    8.1
    81%
    34 Ratings

    Account management

    Audiense

    Feature Set Not Supported
    N/A
    8.4

    Sprinklr Social Engagement & Sales

    84%
    Sprinklr Social Engagement & Sales ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    8.5
    85%
    48 Ratings

    Mobile access

    N/A
    0 Ratings
    8.3
    83%
    42 Ratings

    Attribute Ratings

    • Audiense is rated higher in 3 areas: Support Rating, Online Training, Implementation Rating
    • Sprinklr Social Engagement & Sales is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Availability, Performance
    • Audiense and Sprinklr Social Engagement & Sales are tied in 1 area: Usability

    Likelihood to Recommend

    7.5

    Audiense

    75%
    23 Ratings
    8.7

    Sprinklr Social Engagement & Sales

    87%
    77 Ratings

    Likelihood to Renew

    6.2

    Audiense

    62%
    4 Ratings
    8.5

    Sprinklr Social Engagement & Sales

    85%
    28 Ratings

    Usability

    8.0

    Audiense

    80%
    1 Rating
    8.0

    Sprinklr Social Engagement & Sales

    80%
    6 Ratings

    Availability

    8.0

    Audiense

    80%
    2 Ratings
    9.1

    Sprinklr Social Engagement & Sales

    91%
    10 Ratings

    Performance

    8.0

    Audiense

    80%
    2 Ratings
    8.2

    Sprinklr Social Engagement & Sales

    82%
    8 Ratings

    Support Rating

    9.5

    Audiense

    95%
    4 Ratings
    9.1

    Sprinklr Social Engagement & Sales

    91%
    51 Ratings

    In-Person Training

    Audiense

    N/A
    0 Ratings
    7.0

    Sprinklr Social Engagement & Sales

    70%
    2 Ratings

    Online Training

    9.0

    Audiense

    90%
    1 Rating
    8.4

    Sprinklr Social Engagement & Sales

    84%
    3 Ratings

    Implementation Rating

    9.5

    Audiense

    95%
    4 Ratings
    9.0

    Sprinklr Social Engagement & Sales

    90%
    10 Ratings

    Product Scalability

    Audiense

    N/A
    0 Ratings
    8.2

    Sprinklr Social Engagement & Sales

    82%
    1 Rating

    Likelihood to Recommend

    Audiense

    When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
    Read full review

    Sprinklr

    In my perspective, I would say Sprinklr Modern Sales &
    Engagement is best suited for teams and organizations who are more involved in
    automating social media activities, getting a great analytical report on
    activity engagement, and generating lists and bolds that helps determine the
    trends and events, etc. One of the best tools that one could use for clients
    with every information they would need.
    Read full review

    Pros

    Audiense

    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
    Read full review

    Sprinklr

    • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
    • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
    • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
    Read full review

    Cons

    Audiense

    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
    Read full review

    Sprinklr

    • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
    • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
    Read full review

    Pricing Details

    Audiense

    Starting Price

    $99 per month

    Editions & Modules

    Audiense editions and modules pricing
    EditionModules
    Audience Insights6961
    Twitter Marketing (formerly Socialbro)392

    Footnotes

    1. per month (billed annually)
    2. per month (billed annually)

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Sprinklr Social Engagement & Sales

    Starting Price

    Editions & Modules

    Sprinklr Social Engagement & Sales editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      Audiense

      I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
      Read full review

      Sprinklr

      I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
      Read full review

      Usability

      Audiense

      The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
      Read full review

      Sprinklr

      Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
      Read full review

      Reliability and Availability

      Audiense

      I have never had an issue.
      Read full review

      Sprinklr

      Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
      Read full review

      Performance

      Audiense

      I have never had an issue.
      Read full review

      Sprinklr

      Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
      Read full review

      Support Rating

      Audiense

      Any questions we had were promptly answered.
      Read full review

      Sprinklr

      Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
      Read full review

      In-Person Training

      Audiense

      No answers on this topic

      Sprinklr

      I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
      Read full review

      Online Training

      Audiense

      Pretty simple to start using. Have to do some self-study to learn more advanced features
      Read full review

      Sprinklr

      Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
      Read full review

      Implementation Rating

      Audiense

      Just a plug and play online tool
      Read full review

      Sprinklr

      The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
      Read full review

      Alternatives Considered

      Audiense

      I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
      Read full review

      Sprinklr

      As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
      Read full review

      Scalability

      Audiense

      No answers on this topic

      Sprinklr

      Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
      Read full review

      Return on Investment

      Audiense

      • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
      • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
      Read full review

      Sprinklr

      • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
      • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
      • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
      Read full review

      Screenshots

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