What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
47 Ratings

Audiense

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
47 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100
38 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Attribute Ratings

  • Audiense is rated higher in 3 areas: Usability, Online Training, Implementation Rating
  • Sprout Analytics (Simply Measured) is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
9.0

Sprout Analytics (Simply Measured)

90%
14 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings
9.2

Sprout Analytics (Simply Measured)

92%
7 Ratings

Usability

8.0

Audiense

80%
1 Rating
7.0

Sprout Analytics (Simply Measured)

70%
1 Rating

Availability

8.0

Audiense

80%
2 Ratings

Sprout Analytics (Simply Measured)

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

Sprout Analytics (Simply Measured)

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings
10.0

Sprout Analytics (Simply Measured)

100%
4 Ratings

In-Person Training

Audiense

N/A
0 Ratings
8.0

Sprout Analytics (Simply Measured)

80%
1 Rating

Online Training

9.0

Audiense

90%
1 Rating
6.0

Sprout Analytics (Simply Measured)

60%
1 Rating

Implementation Rating

9.5

Audiense

95%
4 Ratings
8.0

Sprout Analytics (Simply Measured)

80%
2 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
Read full review

Sprout Social

When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?
Read full review

Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
Read full review

Sprout Social

  • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
  • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
  • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
  • Key insights generated in the dashboard page help add fast context for performance.
Read full review

Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Read full review

Sprout Social

  • While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
  • Not a super user friendly interface. I found it to be a bit clunky and dated looking.
  • While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.
Read full review

Pricing Details

Audiense

Starting Price

$99 per month

Editions & Modules

Audiense editions and modules pricing
EditionModules
Audience Insights6961
Twitter Marketing (formerly Socialbro)392

Footnotes

  1. per month (billed annually)
  2. per month (billed annually)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Sprout Analytics (Simply Measured)

Starting Price

$89 per month per user

Editions & Modules

Sprout Analytics (Simply Measured) editions and modules pricing
EditionModules
Standard$891
Professional$1492
Advanced$2493

Footnotes

  1. per month per user
  2. per month per user
  3. per month per user

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Sprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.

Likelihood to Renew

Audiense

I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
Read full review

Sprout Social

For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.
Read full review

Usability

Audiense

The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
Read full review

Sprout Social

The interface is very simple and organized around the core elements of the platform : the reports.
Read full review

Reliability and Availability

Audiense

I have never had an issue.
Read full review

Sprout Social

No answers on this topic

Performance

Audiense

I have never had an issue.
Read full review

Sprout Social

No answers on this topic

Support Rating

Audiense

Any questions we had were promptly answered.
Read full review

Sprout Social

Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
Read full review

Online Training

Audiense

Pretty simple to start using. Have to do some self-study to learn more advanced features
Read full review

Sprout Social

No answers on this topic

Implementation Rating

Audiense

Just a plug and play online tool
Read full review

Sprout Social

Very good implementation.
Read full review

Alternatives Considered

Audiense

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Read full review

Sprout Social

Sprinklr is easier to use, deploy and understand for first-time users. It has the right amount of options without becoming difficult to use. In a few hours a new team could be scheduling content and creating some performance reports in an easy way
Read full review

Return on Investment

Audiense

  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Read full review

Sprout Social

  • Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
  • Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?
Read full review

Screenshots

Add comparison