Audiense vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.1 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
Zoho Social
Score 9.1 out of 10
N/A
Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule…
$10
per month
Pricing
AudienseZoho Social
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
Standard
$10
per month
Professional
$25
per month
Agency
$200
per month
Agency Plus
$300
per month
Offerings
Pricing Offerings
AudienseZoho Social
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month
More Pricing Information
Features
AudienseZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Audiense
-
Ratings
Zoho Social
8.3
340 Ratings
8% above category average
Sentiment analysis00 Ratings7.9239 Ratings
Broad channel coverage00 Ratings8.6334 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Audiense
-
Ratings
Zoho Social
8.3
407 Ratings
5% above category average
Content planning and scheduling00 Ratings9.2405 Ratings
Audience targeting00 Ratings7.6286 Ratings
Content optimization00 Ratings8.2334 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Audiense
-
Ratings
Zoho Social
8.2
329 Ratings
2% above category average
Automated routing and prioritization00 Ratings7.9280 Ratings
Customer interaction histories00 Ratings8.4310 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Audiense
-
Ratings
Zoho Social
8.1
287 Ratings
6% above category average
Lead generation00 Ratings7.9211 Ratings
Content marketing00 Ratings8.4279 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Audiense
-
Ratings
Zoho Social
9.0
399 Ratings
6% above category average
Twitter00 Ratings9.3356 Ratings
Facebook00 Ratings9.0392 Ratings
LinkedIn00 Ratings9.1352 Ratings
Google+00 Ratings8.7226 Ratings
Instagram00 Ratings9.1321 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Audiense
-
Ratings
Zoho Social
7.7
329 Ratings
2% below category average
Campaign success analytics00 Ratings7.7327 Ratings
Competitor analysis00 Ratings7.6198 Ratings
Account management
Comparison of Account management features of Product A and Product B
Audiense
-
Ratings
Zoho Social
8.8
354 Ratings
8% above category average
Role-based user permissions & privileges00 Ratings8.4264 Ratings
Mobile access00 Ratings9.3337 Ratings
Best Alternatives
AudienseZoho Social
Small Businesses
Talkwalker
Talkwalker
Score 8.6 out of 10
Conte.ai
Conte.ai
Score 1.6 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudienseZoho Social
Likelihood to Recommend
7.4
(23 ratings)
9.2
(412 ratings)
Likelihood to Renew
5.8
(4 ratings)
8.0
(12 ratings)
Usability
8.0
(1 ratings)
9.4
(250 ratings)
Availability
8.0
(1 ratings)
8.2
(2 ratings)
Performance
8.0
(1 ratings)
8.2
(3 ratings)
Support Rating
9.5
(2 ratings)
9.3
(220 ratings)
Online Training
9.0
(1 ratings)
8.2
(1 ratings)
Implementation Rating
9.5
(2 ratings)
8.3
(5 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
3.6
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(2 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
AudienseZoho Social
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Zoho
We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
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Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Zoho
  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
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Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
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Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
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Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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Zoho
A bit of repetition from previous screens but ultimately I wrote down what success looked like for me if I was to choose a social media tool, and how that would positively impact my business. From assessing all the tools out there, I also had a matrix of what tool offered what functionality. Once I had both reports prepared, I had a top 3 which matched the needs I had from a tool, and, for me, Zoho Social stood out head and shoulders above the competition
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Reliability and Availability
Audiense
I have never had an issue.
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Zoho
We've never had a problem with availability
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Performance
Audiense
I have never had an issue.
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Zoho
Excellent performance for what it does. No problem downloading pages on the desktop or mobile. It integrates well with other Zoho products. Outside of Zoho? Forget it.
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Support Rating
Audiense
Any questions we had were promptly answered.
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Zoho
I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.
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Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
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Zoho
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
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Zoho
You can use Zoho Social out of the box so there weren't any implementation issues.
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Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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Scalability
Audiense
No answers on this topic
Zoho
You can use it for multiple business sizes.
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Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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Zoho
  • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
  • Having all my social accounts in one place saves me time.
  • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
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ScreenShots

Audiense Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Zoho Social Screenshots

Screenshot of AnalyticsScreenshot of CollaborationScreenshot of Create-PublishScreenshot of InboxScreenshot of Monitor-SearchScreenshot of Social-Media-Marketing