Aurea Process vs. Informatica Cloud Data Quality

The tool has potential. Its capabilities and visual aspects could be considered rather basic but this might improve, particularly if the business intelligence/analytics aspect is leveraged. Once running well, it could allow (perhaps smaller) companies to successfully improve their customers' experiences through digitalizing customer journey - and we all know that customer loyalty goes a long way. However, whether or not the tool is comprehensive enough to deliver this for larger companies with more complex, multi- and omni-channel interactions is yet to be seen...

Incentivized

Helps to increase productivity, optimize costs, and democratize data across multiple cloud environments with cloud ETL and ELT. Capacity to integrate data sources at scale and with ease. Has cloud data integration capabilities that cover diverse sets of patterns, use cases, and users ensuring we have well-architected and seamless automated data pipelines.

Incentivized

• Face-lifted platforms: CX Messenger (formerly Sonic), CX Monitor (formerly Actional), CX Process (formerly Savvion)
• User-friendly UI
• Relatively painless implementation

Incentivized

• The matching algorithms in IDQ are very powerful if you understand the different types that they offer (e.g., Hamming Distance, Jaro, Bigram, etc..). We had to play around with it to see which best suit our own needs of identifying and eliminating duplicate customers. Setting up the whole process (e.g., creating the KeyGenerator Transformation, setting up the matching threshold, etc..) can be somewhat time consuming and a challenge if you don't first standardize your data.
• The integration with PowerCenter is great if you have both. You can either import your mappings directly to PowerCenter or to an XML file. The only downside is that some of the transformations are unique to IDQ, so you are not really able to edit them once in PowerCenter.
• The standardizer transformation was key in helping us standardize our customer data (e.g., names, addresses, etc..). It was helpful due to having create a reference table containing the standardized value and the associated unstandardized values. What was great was that if you used Informatica Analyst, a business analyst could login and correct any of the values.

• Standard edition is significantly lighter touch than the (pricier) Enterprise version
• There are similar solutions on the market that are competitively prices and offer positive user experience
• Data migration can be tricky at times

Incentivized

• Several partnerships diminishing the value of technologies
• Unable to get list of objects from Repository (like sources & targets) that don't have any dependency
• Scheduling: The built-in scheduling tool has many constraints such as handling Unix/VB scripts etc. Most enterprises use third party tools for this.

As pointed out earlier, due all the robust features IDQ has, our use f the product is successful and stable. IDQ is being used in multiple sources (from CRM application and in batch mode). As this is an iterative process, we are looking to improve our system efficiency using IDQ.

Easy to use not only for developers but also business users

Incentivized

The application works well except an occasional error out while using the system. It usually gets fixed when restarting the Infa server

Incentivized

Performance works just fine. It was able to load 200+ business terms, 150+ DQ automation, etc. very well.

Incentivized

Informatica Data Quality has a wide range of cleansing features, that are detailed, professional, and accurate in scaling down the required database. Further, Informatica Data Quality ensures there is proper collaboration, and this fosters businesses to have the freedom of working closely with several programs. Finally, Informatica Data Quality design is authentic and allows personalization.

Incentivized

Scalability works as expected and it is truly an enterprise system.

Incentivized

• As our customers vary in size and maturity, the ROI ranges accordingly.
• For younger, smaller businesses this is a useful tool. Digitalization of he customer journey has certainly helped save time and efforts in many cases.
• For more mature market players the tool is not always comprehensive enough. Dashboard and report personalization take time and efforts, and sometimes it feels that a dedicated BI tool would be a more suitable solution.

Incentivized

• Integration with tools like PowerCenter helped faster delivery of product, and at the same time conversion
• Reduce overall project cost due to bad data , bad quality, exceptions identified nearing go-live and post production
• Employee efficiency is increased exponentially due to more automated, customized tool