What users are saying about
9 Ratings
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Score 5.9 out of 100
5 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Aurea LM

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.
Adam Pane | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Aurea LM
7.4
emfluence Marketing Platform
8.4
WYSIWYG email editor
Aurea LM
7.0
emfluence Marketing Platform
8.5
Dynamic content
Aurea LM
6.2
emfluence Marketing Platform
8.7
Ability to test dynamic content
Aurea LM
6.2
emfluence Marketing Platform
8.5
Landing pages
Aurea LM
7.9
emfluence Marketing Platform
8.5
A/B testing
Aurea LM
10.0
emfluence Marketing Platform
8.6
Email deliverability reporting
Aurea LM
6.2
emfluence Marketing Platform
9.0
List management
Aurea LM
8.1
emfluence Marketing Platform
8.0
Triggered drip sequences
Aurea LM
8.0
emfluence Marketing Platform
8.0
Mobile optimization
Aurea LM
emfluence Marketing Platform
7.9

Reporting & Analytics

Aurea LM
7.1
emfluence Marketing Platform
8.4
Dashboards
Aurea LM
7.1
emfluence Marketing Platform
8.5
Standard reports
Aurea LM
7.1
emfluence Marketing Platform
8.5
Custom reports
Aurea LM
7.1
emfluence Marketing Platform
8.2

Lead Management

Aurea LM
emfluence Marketing Platform
8.0
Lead nurturing
Aurea LM
emfluence Marketing Platform
8.0
Lead scoring and grading
Aurea LM
emfluence Marketing Platform
7.0
Data quality management
Aurea LM
emfluence Marketing Platform
9.0
Automated sales alerts and tasks
Aurea LM
emfluence Marketing Platform
8.0

Campaign Management

Aurea LM
emfluence Marketing Platform
10.0
Calendaring
Aurea LM
emfluence Marketing Platform
10.0
Event/webinar marketing
Aurea LM
emfluence Marketing Platform
10.0

Social Media Marketing

Aurea LM
emfluence Marketing Platform
10.0
Social sharing and campaigns
Aurea LM
emfluence Marketing Platform
10.0
Social profile integration
Aurea LM
emfluence Marketing Platform
10.0

Platform & Infrastructure

Aurea LM
emfluence Marketing Platform
8.3
API
Aurea LM
emfluence Marketing Platform
8.0
Role-based workflow & approvals
Aurea LM
emfluence Marketing Platform
8.0
Customizability
Aurea LM
emfluence Marketing Platform
9.0

Pros

Aurea LM

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

  • The social media scheduling is a great way to schedule posts ahead of time, even months in advance.
  • Our email templates were created to match our website and we have access to edit them to customize even further.
  • The new drag and drop is a lot easier to move blocks of text around within the email template.
  • We change out the website popup frequently on our website and it is easy to change with the emfluence platform's pages/modules tool.
  • The survey tool on the emfluence platform are easy to use and easy to use and easy to pull the results.
Marla Hanover | TrustRadius Reviewer

Cons

Aurea LM

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Kaustav Chakraborty | TrustRadius Reviewer

emfluence Marketing Platform

  • One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc
Lisa Reinhart | TrustRadius Reviewer

Likelihood to Renew

Aurea LM

Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Support Rating

Aurea LM

Aurea LM 5.0
Based on 1 answer
I have not needed to utilize customer support during my use of Lyris LM.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Implementation Rating

Aurea LM

Aurea LM 5.0
Based on 1 answer
I was not part of the implementation process.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

Aurea LM

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
Kent Swanson | TrustRadius Reviewer

Return on Investment

Aurea LM

  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Adam Pane | TrustRadius Reviewer

Screenshots

Pricing Details

Aurea LM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aurea LM Editions & Modules

Additional Pricing Details

emfluence Marketing Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2500.00*

* per installation.

emfluence Marketing Platform Editions & Modules

Edition
Up to 30,000 Active Emails$700.001
Up to 60,000 Active Emails$800.001
Up to 80,000 Active Emails$1000.001
Up to 100,000 Active Emails$1200.001
Up to 150,000 Active Emails$1500.001
Up to 200,000 Active Emails$1800.001
Up to 250,000 Active Emails$2000.001
Up to 500,000 Active Emails$3200.001
Up to 1,000,000 Active Emails$4200.001
More than 1,000,000 Active EmailsCustom1
  1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.

Rating Summary

Likelihood to Recommend

Aurea LM
6.0
emfluence Marketing Platform
9.0

Likelihood to Renew

Aurea LM
2.0
emfluence Marketing Platform

Support Rating

Aurea LM
5.0
emfluence Marketing Platform

Implementation Rating

Aurea LM
5.0
emfluence Marketing Platform

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