What users are saying about
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5.9 out of 100
Based on 9 reviews and ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 7 reviews and ratings
Feature Set Ratings
- Aurea List Manager (formerly Lyris LM) ranks higher in 1 feature set: Reporting & Analytics
- emfluence Marketing Platform ranks higher in 1 feature set: Email & Online Marketing
Email & Online Marketing

7.4
Aurea LM
74%
8.4
emfluence Marketing Platform
84%
emfluence Marketing Platform ranks higher in 8/9 features
emfluence Marketing Platform ranks higher in 8/9 features
WYSIWYG email editor

7.0
70%
2 Ratings
9.1
91%
6 Ratings
Dynamic content

6.2
62%
2 Ratings
8.6
86%
6 Ratings
Ability to test dynamic content

6.2
62%
2 Ratings
8.2
82%
6 Ratings
Landing pages

7.9
79%
2 Ratings
8.2
82%
4 Ratings
A/B testing

10.0
100%
1 Rating
8.2
82%
5 Ratings
Email deliverability reporting

6.2
62%
4 Ratings
9.1
91%
10 Ratings
List management

8.1
81%
2 Ratings
8.2
82%
6 Ratings
Triggered drip sequences

8.0
80%
1 Rating
8.2
82%
4 Ratings
Mobile optimization

N/A
0 Ratings
7.7
77%
5 Ratings
Reporting & Analytics

7.1
Aurea LM
71%
6.7
emfluence Marketing Platform
67%
emfluence Marketing Platform ranks higher in 2/3 features
emfluence Marketing Platform ranks higher in 2/3 features
Dashboards

7.1
71%
2 Ratings
9.1
91%
6 Ratings
Standard reports

7.1
71%
2 Ratings
7.3
73%
6 Ratings
Custom reports

7.1
71%
2 Ratings
3.6
36%
6 Ratings
Lead Management

Aurea LM
Feature Set Not Supported
N/A
8.1
emfluence Marketing Platform
81%
emfluence Marketing Platform ranks higher in 4/4 features
emfluence Marketing Platform ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings
9.1
91%
5 Ratings
Lead scoring and grading

N/A
0 Ratings
7.7
77%
4 Ratings
Data quality management

N/A
0 Ratings
8.2
82%
4 Ratings
Automated sales alerts and tasks

N/A
0 Ratings
7.3
73%
3 Ratings
Campaign Management

Aurea LM
Feature Set Not Supported
N/A
8.4
emfluence Marketing Platform
84%
emfluence Marketing Platform ranks higher in 2/2 features
emfluence Marketing Platform ranks higher in 2/2 features
Calendaring

N/A
0 Ratings
8.2
82%
3 Ratings
Event/webinar marketing

N/A
0 Ratings
8.6
86%
3 Ratings
Social Media Marketing

Aurea LM
Feature Set Not Supported
N/A
8.4
emfluence Marketing Platform
84%
emfluence Marketing Platform ranks higher in 2/2 features
emfluence Marketing Platform ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings
8.2
82%
3 Ratings
Social profile integration

N/A
0 Ratings
8.6
86%
3 Ratings
Platform & Infrastructure

Aurea LM
Feature Set Not Supported
N/A
8.2
emfluence Marketing Platform
82%
emfluence Marketing Platform ranks higher in 5/5 features
emfluence Marketing Platform ranks higher in 5/5 features
API

N/A
0 Ratings
8.6
86%
3 Ratings
Role-based workflow & approvals

N/A
0 Ratings
8.6
86%
3 Ratings
Customizability

N/A
0 Ratings
8.2
82%
5 Ratings
Integration with Salesforce.com

N/A
0 Ratings
7.3
73%
2 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.2
82%
2 Ratings
Attribute Ratings
- emfluence Marketing Platform is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Aurea LM
60%
4 Ratings
9.1
emfluence Marketing Platform
91%
6 Ratings
Likelihood to Renew

2.0
Aurea LM
20%
1 Rating
emfluence Marketing Platform
N/A
0 Ratings
Support Rating

5.0
Aurea LM
50%
2 Ratings
emfluence Marketing Platform
N/A
0 Ratings
Implementation Rating

5.0
Aurea LM
50%
2 Ratings
emfluence Marketing Platform
N/A
0 Ratings
Likelihood to Recommend
Aurea LM
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.

Verified User
Board Member in Social Media
Museums and Institutions Company, 1-10 employeesemfluence Marketing Platform
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.

Verified User
Employee in Marketing
Public Safety Company, 51-200 employeesPros
Aurea LM
- Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
- Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
- Discussion Lists. There are numerous list setting to customize each list.

Verified User
Executive in Marketing
Marketing and Advertising Company, 1-10 employeesemfluence Marketing Platform
- Custom landing pages to dive deeper into campaigns and track results
- Responsive customer service with any problems we come by
- A/B testing
Digital Marketing Coordinator
ER MarketingBuilding Materials, 11-50 employees
Cons
Aurea LM
- Tech support is limited for standard users, especially during non business hours even for critical errors
- Installation/upgrade is often complicated
- Version releases are too frequent
Sr. Associate - Projects
CognizantBanking, 10,001+ employees
emfluence Marketing Platform
- I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
- When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
- Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Communications & Website Manager
Kansas City Sports Commission & Foundation | WIN for KCNon-Profit Organization Management, 11-50 employees
Pricing Details
Aurea LM
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Aurea LM Editions & Modules
—
Additional Pricing Details
—emfluence Marketing Platform
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2500.00
Starting Price
$0 per month
emfluence Marketing Platform Editions & Modules
Edition
Up to 30,000 Active Emails | $700.001 |
---|---|
Up to 60,000 Active Emails | $800.001 |
Up to 80,000 Active Emails | $1000.001 |
Up to 100,000 Active Emails | $1200.001 |
Up to 150,000 Active Emails | $1500.001 |
Up to 200,000 Active Emails | $1800.001 |
Up to 250,000 Active Emails | $2000.001 |
Up to 500,000 Active Emails | $3200.001 |
Up to 1,000,000 Active Emails | $4200.001 |
More than 1,000,000 Active Emails | Custom1 |
- per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.Likelihood to Renew
Aurea LM
Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.

Verified User
Manager in Marketing
Executive Office Company, 11-50 employeesemfluence Marketing Platform
No score
No answers yet
No answers on this topic
Support Rating
Aurea LM
Aurea LM 5.0
Based on 2 answers
I have not needed to utilize customer support during my use of Lyris LM.

Verified User
Manager in Marketing
Executive Office Company, 11-50 employeesemfluence Marketing Platform
No score
No answers yet
No answers on this topic
Implementation Rating
Aurea LM
Aurea LM 5.0
Based on 2 answers
I was not part of the implementation process.

Verified User
Manager in Marketing
Executive Office Company, 11-50 employeesemfluence Marketing Platform
No score
No answers yet
No answers on this topic
Alternatives Considered
Aurea LM
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.

Verified User
Board Member in Social Media
Museums and Institutions Company, 1-10 employeesemfluence Marketing Platform
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
Digital Brand Manager
Arrow Truck SalesTransportation/Trucking/Railroad, 501-1000 employees
Return on Investment
Aurea LM
- Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
- LM can do almost anything you need. it's complete.
- ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

Verified User
Executive in Marketing
Marketing and Advertising Company, 1-10 employeesemfluence Marketing Platform
- It's allowed for us to generate more traffic to our client's websites.
- It's allowed for us to generate more leads from email marketing through emfluence.
- Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Digital Marketing Coordinator
ER MarketingBuilding Materials, 11-50 employees