What users are saying about

Aurea LM vs emfluence Marketing Platform

Aurea LM
9 Ratings
emfluence Marketing Platform
7 Ratings

Aurea LM

9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5.9 out of 100

Based on 9 reviews and ratings

emfluence Marketing Platform

7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Based on 7 reviews and ratings

Feature Set Ratings

  • Aurea List Manager (formerly Lyris LM) ranks higher in 1 feature set: Reporting & Analytics
  • emfluence Marketing Platform ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

7.4

Aurea LM

74%
8.4

emfluence Marketing Platform

84%
emfluence Marketing Platform ranks higher in 8/9 features
emfluence Marketing Platform ranks higher in 8/9 features

WYSIWYG email editor

7.0
70%
2 Ratings
9.1
91%
6 Ratings

Dynamic content

6.2
62%
2 Ratings
8.6
86%
6 Ratings

Ability to test dynamic content

6.2
62%
2 Ratings
8.2
82%
6 Ratings

Landing pages

7.9
79%
2 Ratings
8.2
82%
4 Ratings

A/B testing

10.0
100%
1 Rating
8.2
82%
5 Ratings

Email deliverability reporting

6.2
62%
4 Ratings
9.1
91%
10 Ratings

List management

8.1
81%
2 Ratings
8.2
82%
6 Ratings

Triggered drip sequences

8.0
80%
1 Rating
8.2
82%
4 Ratings

Mobile optimization

N/A
0 Ratings
7.7
77%
5 Ratings

Reporting & Analytics

7.1

Aurea LM

71%
6.7

emfluence Marketing Platform

67%
emfluence Marketing Platform ranks higher in 2/3 features
emfluence Marketing Platform ranks higher in 2/3 features

Dashboards

7.1
71%
2 Ratings
9.1
91%
6 Ratings

Standard reports

7.1
71%
2 Ratings
7.3
73%
6 Ratings

Custom reports

7.1
71%
2 Ratings
3.6
36%
6 Ratings

Lead Management

Aurea LM

Feature Set Not Supported
N/A
8.1

emfluence Marketing Platform

81%
emfluence Marketing Platform ranks higher in 4/4 features
emfluence Marketing Platform ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
9.1
91%
5 Ratings

Lead scoring and grading

N/A
0 Ratings
7.7
77%
4 Ratings

Data quality management

N/A
0 Ratings
8.2
82%
4 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
7.3
73%
3 Ratings

Campaign Management

Aurea LM

Feature Set Not Supported
N/A
8.4

emfluence Marketing Platform

84%
emfluence Marketing Platform ranks higher in 2/2 features
emfluence Marketing Platform ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
8.2
82%
3 Ratings

Event/webinar marketing

N/A
0 Ratings
8.6
86%
3 Ratings

Social Media Marketing

Aurea LM

Feature Set Not Supported
N/A
8.4

emfluence Marketing Platform

84%
emfluence Marketing Platform ranks higher in 2/2 features
emfluence Marketing Platform ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
8.2
82%
3 Ratings

Social profile integration

N/A
0 Ratings
8.6
86%
3 Ratings

Platform & Infrastructure

Aurea LM

Feature Set Not Supported
N/A
8.2

emfluence Marketing Platform

82%
emfluence Marketing Platform ranks higher in 5/5 features
emfluence Marketing Platform ranks higher in 5/5 features

API

N/A
0 Ratings
8.6
86%
3 Ratings

Role-based workflow & approvals

N/A
0 Ratings
8.6
86%
3 Ratings

Customizability

N/A
0 Ratings
8.2
82%
5 Ratings

Integration with Salesforce.com

N/A
0 Ratings
7.3
73%
2 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.2
82%
2 Ratings

Attribute Ratings

  • emfluence Marketing Platform is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Aurea LM

60%
4 Ratings
9.1

emfluence Marketing Platform

91%
6 Ratings

Likelihood to Renew

2.0

Aurea LM

20%
1 Rating

emfluence Marketing Platform

N/A
0 Ratings

Support Rating

5.0

Aurea LM

50%
2 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Implementation Rating

5.0

Aurea LM

50%
2 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Likelihood to Recommend

Aurea LM

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

emfluence Marketing Platform

The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 6 answers on this topic

Pros

Aurea LM

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

emfluence Marketing Platform

  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing

Read full review

Adam Pane | TrustRadius Reviewer
Adam Pane
View all 6 answers on this topic

Cons

Aurea LM

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent

Read full review

Kaustav Chakraborty | TrustRadius Reviewer
Kaustav Chakraborty
View all 4 answers on this topic

emfluence Marketing Platform

  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.

Read full review

Marla Hanover | TrustRadius Reviewer
Marla Hanover
View all 6 answers on this topic

Pricing Details

Aurea LM

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

Aurea LM Editions & Modules

—
Additional Pricing Details
—

emfluence Marketing Platform

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2500.00

Starting Price

$0 per month

emfluence Marketing Platform Editions & Modules

Edition
Up to 30,000 Active Emails$700.001
Up to 60,000 Active Emails$800.001
Up to 80,000 Active Emails$1000.001
Up to 100,000 Active Emails$1200.001
Up to 150,000 Active Emails$1500.001
Up to 200,000 Active Emails$1800.001
Up to 250,000 Active Emails$2000.001
Up to 500,000 Active Emails$3200.001
Up to 1,000,000 Active Emails$4200.001
More than 1,000,000 Active EmailsCustom1
  1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.

Likelihood to Renew

Aurea LM

Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Support Rating

Aurea LM

Aurea LM 5.0
Based on 2 answers
I have not needed to utilize customer support during my use of Lyris LM.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 2 answers on this topic

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Implementation Rating

Aurea LM

Aurea LM 5.0
Based on 2 answers
I was not part of the implementation process.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 2 answers on this topic

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

Aurea LM

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

emfluence Marketing Platform

They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.

Read full review

Kent Swanson | TrustRadius Reviewer
Kent Swanson
View all 6 answers on this topic

Return on Investment

Aurea LM

  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

emfluence Marketing Platform

  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.

Read full review

Adam Pane | TrustRadius Reviewer
Adam Pane
View all 6 answers on this topic

Screenshots

Aurea LM

—

Add comparison