Aurea List Manager vs. emfluence Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea LM
Score 5.9 out of 10
N/A
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.N/A
emfluence Marketing Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…
$700
per month
Pricing
Aurea List Manageremfluence Marketing Platform
Editions & Modules
No answers on this topic
Up to 30,000 Active Emails
$700.00
per month
Up to 60,000 Active Emails
$800.00
per month
Up to 80,000 Active Emails
$1000.00
per month
Up to 100,000 Active Emails
$1200.00
per month
Up to 150,000 Active Emails
$1500.00
per month
Up to 200,000 Active Emails
$1800.00
per month
Up to 250,000 Active Emails
$2000.00
per month
Up to 500,000 Active Emails
$3200.00
per month
Up to 1,000,000 Active Emails
$4200.00
per month
More than 1,000,000 Active Emails
Custom
per month
Offerings
Pricing Offerings
Aurea LMemfluence Marketing Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$2,500 per installation.
Additional DetailsThe emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.
More Pricing Information
Community Pulse
Aurea List Manageremfluence Marketing Platform
Top Pros
Top Cons
Features
Aurea List Manageremfluence Marketing Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea List Manager
7.4
2 Ratings
9% below category average
emfluence Marketing Platform
8.4
6 Ratings
8% above category average
WYSIWYG email editor7.02 Ratings9.16 Ratings
Dynamic content6.22 Ratings8.66 Ratings
Ability to test dynamic content6.22 Ratings8.26 Ratings
Landing pages7.92 Ratings8.24 Ratings
A/B testing10.01 Ratings8.25 Ratings
Email deliverability reporting6.22 Ratings9.16 Ratings
List management8.12 Ratings8.26 Ratings
Triggered drip sequences8.01 Ratings8.24 Ratings
Mobile optimization00 Ratings7.75 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea List Manager
7.1
2 Ratings
10% below category average
emfluence Marketing Platform
6.7
6 Ratings
11% below category average
Dashboards7.12 Ratings9.16 Ratings
Standard reports7.12 Ratings7.26 Ratings
Custom reports7.12 Ratings3.76 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Aurea List Manager
-
Ratings
emfluence Marketing Platform
8.1
5 Ratings
4% above category average
Lead nurturing automation00 Ratings9.15 Ratings
Lead scoring and grading00 Ratings7.74 Ratings
Data quality management00 Ratings8.24 Ratings
Automated sales alerts and tasks00 Ratings7.33 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Aurea List Manager
-
Ratings
emfluence Marketing Platform
8.4
3 Ratings
10% above category average
Calendaring00 Ratings8.23 Ratings
Event/webinar marketing00 Ratings8.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Aurea List Manager
-
Ratings
emfluence Marketing Platform
8.4
3 Ratings
12% above category average
Social sharing and campaigns00 Ratings8.23 Ratings
Social profile integration00 Ratings8.63 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Aurea List Manager
-
Ratings
emfluence Marketing Platform
8.2
5 Ratings
8% above category average
API00 Ratings8.63 Ratings
Role-based workflow & approvals00 Ratings8.63 Ratings
Customizability00 Ratings8.25 Ratings
Integration with Salesforce.com00 Ratings7.22 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.22 Ratings
Best Alternatives
Aurea List Manageremfluence Marketing Platform
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
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Score 8.9 out of 10
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Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Aurea List Manageremfluence Marketing Platform
Likelihood to Recommend
6.0
(4 ratings)
9.1
(6 ratings)
Likelihood to Renew
2.0
(1 ratings)
-
(0 ratings)
Support Rating
5.0
(1 ratings)
-
(0 ratings)
Implementation Rating
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
Aurea List Manageremfluence Marketing Platform
Likelihood to Recommend
Aurea
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Read full review
emfluence Digital Marketing
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
Read full review
Pros
Aurea
  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Read full review
emfluence Digital Marketing
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Read full review
Cons
Aurea
  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Read full review
emfluence Digital Marketing
  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Read full review
Likelihood to Renew
Aurea
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
Read full review
emfluence Digital Marketing
No answers on this topic
Support Rating
Aurea
I have not needed to utilize customer support during my use of Lyris LM.
Read full review
emfluence Digital Marketing
No answers on this topic
Implementation Rating
Aurea
I was not part of the implementation process.
Read full review
emfluence Digital Marketing
No answers on this topic
Alternatives Considered
Aurea
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
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emfluence Digital Marketing
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
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Return on Investment
Aurea
  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
Read full review
emfluence Digital Marketing
  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Read full review
ScreenShots

emfluence Marketing Platform Screenshots

Screenshot of Find exactly the right audience based on search perimeters or contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Measure the success of your email and social media alongside spikes in website traffic using Google Analytics, or schedule granular reports for an overview of surveys, landing pages, forms, social posts, emails, list growth, and more.Screenshot of Visually create your automated marketing campaigns using the drag-and-drop Workflow Canvas, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of Build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of Build and schedule a month's worth of social media and email on our drag and drop marketing calendar and visualize your content calendar in action.Screenshot of Create dozens of beautiful, custom email templates to reuse as often as you like, or take advantage of our drag and drop editor.