Aurea LM vs emfluence Marketing Platform

Likelihood to Recommend

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.

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Verified User

Board Member in Social Media

Museums and Institutions Company, 1-10 employees

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emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.

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Adam Pane

Digital Marketing Coordinator

ER MarketingBuilding Materials, 11-50 employees

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Feature Rating Comparison

Aurea LM

emfluence Marketing Platform

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Email deliverability reporting

List management

Triggered drip sequences

Mobile optimization

Aurea LM

emfluence Marketing Platform

Dashboards

Standard reports

Custom reports

Aurea LM

emfluence Marketing Platform

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Aurea LM

emfluence Marketing Platform

Calendaring

Event/webinar marketing

Aurea LM

emfluence Marketing Platform

Social sharing and campaigns

Social profile integration

Aurea LM

emfluence Marketing Platform

API

Role-based workflow & approvals

Customizability

Pros

Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
Discussion Lists. There are numerous list setting to customize each list.

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Verified User

Executive in Marketing

Marketing and Advertising Company, 1-10 employees

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The social media scheduling is a great way to schedule posts ahead of time, even months in advance.
Our email templates were created to match our website and we have access to edit them to customize even further.
The new drag and drop is a lot easier to move blocks of text around within the email template.
We change out the website popup frequently on our website and it is easy to change with the emfluence platform's pages/modules tool.
The survey tool on the emfluence platform are easy to use and easy to use and easy to pull the results.

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Marla Hanover

Communications & Website Manager

Kansas City Sports Commission & Foundation | WIN for KCNon-Profit Organization Management, 11-50 employees

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Cons

Tech support is limited for standard users, especially during non business hours even for critical errors
Installation/upgrade is often complicated
Version releases are too frequent

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Kaustav Chakraborty

Sr. Associate - Projects

CognizantBanking, 10,001+ employees

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One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc

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Lisa Reinhart

Senior Director Of Marketing

Concorde Career CollegesHigher Education, 1001-5000 employees

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Likelihood to Renew

Aurea LM 2.0

Based on 1 answer

We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.

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Verified User

Manager in Marketing

Executive Office Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Support Rating

Aurea LM 5.0

Based on 1 answer

I have not needed to utilize customer support during my use of Lyris LM.

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Verified User

Manager in Marketing

Executive Office Company, 11-50 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Implementation Rating

Aurea LM 5.0

Based on 1 answer

I was not part of the implementation process.

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Verified User

Manager in Marketing

Executive Office Company, 11-50 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.

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Verified User

Board Member in Social Media

Museums and Institutions Company, 1-10 employees

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They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.

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Kent Swanson

Digital Brand Manager

Arrow Truck SalesTransportation/Trucking/Railroad, 501-1000 employees

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Return on Investment

Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
LM can do almost anything you need. it's complete.
ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

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Verified User

Executive in Marketing

Marketing and Advertising Company, 1-10 employees

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It's allowed for us to generate more traffic to our client's websites.
It's allowed for us to generate more leads from email marketing through emfluence.
Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.

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Adam Pane

Digital Marketing Coordinator

ER MarketingBuilding Materials, 11-50 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Aurea LM Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

$2500.00*

* per installation.

emfluence Marketing Platform Editions & Modules

Edition

Up to 30,000 Active Emails	$700.00¹
Up to 60,000 Active Emails	$800.00¹
Up to 80,000 Active Emails	$1000.00¹
Up to 100,000 Active Emails	$1200.00¹
Up to 150,000 Active Emails	$1500.00¹
Up to 200,000 Active Emails	$1800.00¹
Up to 250,000 Active Emails	$2000.00¹
Up to 500,000 Active Emails	$3200.00¹
Up to 1,000,000 Active Emails	$4200.00¹
More than 1,000,000 Active Emails	Custom¹

per month

Additional Pricing Details

The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.

Rating Summary

Aurea LM

emfluence Marketing Platform

Aurea LM

emfluence Marketing Platform

Aurea LM

emfluence Marketing Platform

Aurea LM

emfluence Marketing Platform

Likelihood to Recommend

Aurea LM

emfluence Marketing Platform

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Email deliverability reporting

List management

Triggered drip sequences

Mobile optimization

Dashboards

Standard reports

Custom reports

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

API

Role-based workflow & approvals

Customizability

Pros

Aurea LM

emfluence Marketing Platform

Cons

Aurea LM

emfluence Marketing Platform

Likelihood to Renew

Aurea LM

emfluence Marketing Platform

Support Rating

Aurea LM

emfluence Marketing Platform

Implementation Rating

Aurea LM

emfluence Marketing Platform

Alternatives Considered

Aurea LM

emfluence Marketing Platform

Return on Investment

Aurea LM

emfluence Marketing Platform

Screenshots

Aurea LM

emfluence Marketing Platform

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Aurea LM Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

emfluence Marketing Platform Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison