Aurea List Manager vs. Emma by Marigold

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea LM
Score 5.9 out of 10
N/A
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.N/A
Emma by Marigold
Score 8.6 out of 10
N/A
Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.
$500
per year per user
Pricing
Aurea List ManagerEmma by Marigold
Editions & Modules
No answers on this topic
Basic
$500
per year per user
Offerings
Pricing Offerings
Aurea LMEmma by Marigold
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Aurea List ManagerEmma by Marigold
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea List Manager
7.4
2 Ratings
10% below category average
Emma by Marigold
9.1
31 Ratings
11% above category average
WYSIWYG email editor7.02 Ratings8.024 Ratings
Dynamic content6.22 Ratings9.025 Ratings
Ability to test dynamic content6.22 Ratings9.024 Ratings
Landing pages7.92 Ratings00 Ratings
A/B testing10.01 Ratings9.024 Ratings
Email deliverability reporting6.22 Ratings10.031 Ratings
List management8.12 Ratings10.031 Ratings
Triggered drip sequences8.01 Ratings9.021 Ratings
Mobile optimization00 Ratings9.029 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea List Manager
7.1
2 Ratings
10% below category average
Emma by Marigold
10.0
31 Ratings
24% above category average
Dashboards7.12 Ratings10.030 Ratings
Standard reports7.12 Ratings9.931 Ratings
Custom reports7.12 Ratings10.019 Ratings
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Emma by Marigold
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Score 8.6 out of 10
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User Ratings
Aurea List ManagerEmma by Marigold
Likelihood to Recommend
6.0
(4 ratings)
8.0
(32 ratings)
Likelihood to Renew
2.0
(1 ratings)
9.5
(5 ratings)
Usability
-
(0 ratings)
10.0
(2 ratings)
Support Rating
5.0
(1 ratings)
2.0
(1 ratings)
Implementation Rating
5.0
(1 ratings)
7.0
(1 ratings)
User Testimonials
Aurea List ManagerEmma by Marigold
Likelihood to Recommend
Aurea
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
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Marigold
Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.
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Pros
Aurea
  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
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Marigold
  • Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
  • Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
  • A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed
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Cons
Aurea
  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
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Marigold
  • Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
  • We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
  • The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.
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Likelihood to Renew
Aurea
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
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Marigold
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
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Usability
Aurea
No answers on this topic
Marigold
While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
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Support Rating
Aurea
I have not needed to utilize customer support during my use of Lyris LM.
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Marigold
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
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Implementation Rating
Aurea
I was not part of the implementation process.
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Marigold
No answers on this topic
Alternatives Considered
Aurea
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
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Marigold
At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements
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Return on Investment
Aurea
  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
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Marigold
  • Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
  • User satisfaction is high for our users who are regularly using the platform.
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ScreenShots

Emma by Marigold Screenshots

Screenshot of dynamic content used to send unique, personalized content to each subscriber based on the data stored about them from a single email.Screenshot of the editor's drag & drop layouts and inline text editing, that help to keep the creative process fast and flexible.Screenshot of a display of account activity, email performance and recent mailings in one place right after login.Screenshot of insights on the go using Metric, the included iPhone and Android app.Screenshot of response results that give insights into what's working and provide next steps.Screenshot of customizable, mobile-optimized templates to show off a brand and content in the template gallery.