Aurea List Manager vs. Leadfwd

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea LM
Score 5.9 out of 10
N/A
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.N/A
Leadfwd
Score 8.2 out of 10
N/A
Leadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.N/A
Pricing
Aurea List ManagerLeadfwd
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aurea LMLeadfwd
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Aurea List ManagerLeadfwd
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea List Manager
7.4
2 Ratings
9% below category average
Leadfwd
7.4
2 Ratings
4% below category average
WYSIWYG email editor7.02 Ratings7.02 Ratings
Dynamic content6.22 Ratings7.01 Ratings
Ability to test dynamic content6.22 Ratings7.01 Ratings
Landing pages7.92 Ratings9.01 Ratings
A/B testing10.01 Ratings3.22 Ratings
Email deliverability reporting6.22 Ratings9.62 Ratings
List management8.12 Ratings8.62 Ratings
Triggered drip sequences8.01 Ratings8.82 Ratings
Mobile optimization00 Ratings6.22 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea List Manager
7.1
2 Ratings
8% below category average
Leadfwd
6.3
2 Ratings
17% below category average
Dashboards7.12 Ratings6.52 Ratings
Standard reports7.12 Ratings6.32 Ratings
Custom reports7.12 Ratings6.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Aurea List Manager
-
Ratings
Leadfwd
8.0
2 Ratings
3% above category average
Lead nurturing automation00 Ratings8.42 Ratings
Lead scoring and grading00 Ratings7.32 Ratings
Data quality management00 Ratings7.72 Ratings
Automated sales alerts and tasks00 Ratings8.52 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Aurea List Manager
-
Ratings
Leadfwd
7.0
1 Ratings
8% below category average
Calendaring00 Ratings5.01 Ratings
Event/webinar marketing00 Ratings9.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Aurea List Manager
-
Ratings
Leadfwd
7.5
1 Ratings
0% below category average
Social sharing and campaigns00 Ratings9.01 Ratings
Social profile integration00 Ratings6.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Aurea List Manager
-
Ratings
Leadfwd
9.1
2 Ratings
18% above category average
Role-based workflow & approvals00 Ratings8.82 Ratings
Customizability00 Ratings7.92 Ratings
Integration with Salesforce.com00 Ratings10.01 Ratings
Integration with SugarCRM00 Ratings9.62 Ratings
Best Alternatives
Aurea List ManagerLeadfwd
Small Businesses
VerticalResponse
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Score 10.0 out of 10
Vbout
Vbout
Score 9.7 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Aurea List ManagerLeadfwd
Likelihood to Recommend
6.0
(4 ratings)
8.2
(2 ratings)
Likelihood to Renew
2.0
(1 ratings)
-
(0 ratings)
Support Rating
5.0
(1 ratings)
-
(0 ratings)
Implementation Rating
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
Aurea List ManagerLeadfwd
Likelihood to Recommend
Aurea
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Read full review
INBOX25
I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
Read full review
Pros
Aurea
  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Read full review
INBOX25
  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Read full review
Cons
Aurea
  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Read full review
INBOX25
  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
Read full review
Likelihood to Renew
Aurea
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
Read full review
INBOX25
No answers on this topic
Support Rating
Aurea
I have not needed to utilize customer support during my use of Lyris LM.
Read full review
INBOX25
No answers on this topic
Implementation Rating
Aurea
I was not part of the implementation process.
Read full review
INBOX25
No answers on this topic
Alternatives Considered
Aurea
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
Read full review
INBOX25
Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
Read full review
Return on Investment
Aurea
  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
Read full review
INBOX25
  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
Read full review
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