What users are saying about
9 Ratings
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Score 5.9 out of 100
2 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Aurea LM

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
James Mallory | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Aurea LM
7.4
Leadfwd (formerly INBOX25)
7.4
WYSIWYG email editor
Aurea LM
7.0
Leadfwd (formerly INBOX25)
7.0
Dynamic content
Aurea LM
6.2
Leadfwd (formerly INBOX25)
7.0
Ability to test dynamic content
Aurea LM
6.2
Leadfwd (formerly INBOX25)
7.0
Landing pages
Aurea LM
7.9
Leadfwd (formerly INBOX25)
9.0
A/B testing
Aurea LM
10.0
Leadfwd (formerly INBOX25)
3.2
Email deliverability reporting
Aurea LM
6.2
Leadfwd (formerly INBOX25)
9.6
List management
Aurea LM
8.1
Leadfwd (formerly INBOX25)
8.6
Triggered drip sequences
Aurea LM
8.0
Leadfwd (formerly INBOX25)
8.8
Mobile optimization
Aurea LM
Leadfwd (formerly INBOX25)
6.2

Reporting & Analytics

Aurea LM
7.1
Leadfwd (formerly INBOX25)
6.3
Dashboards
Aurea LM
7.1
Leadfwd (formerly INBOX25)
6.5
Standard reports
Aurea LM
7.1
Leadfwd (formerly INBOX25)
6.3
Custom reports
Aurea LM
7.1
Leadfwd (formerly INBOX25)
6.0

Lead Management

Aurea LM
Leadfwd (formerly INBOX25)
8.0
Lead nurturing
Aurea LM
Leadfwd (formerly INBOX25)
8.4
Lead scoring and grading
Aurea LM
Leadfwd (formerly INBOX25)
7.3
Data quality management
Aurea LM
Leadfwd (formerly INBOX25)
7.7
Automated sales alerts and tasks
Aurea LM
Leadfwd (formerly INBOX25)
8.5

Campaign Management

Aurea LM
Leadfwd (formerly INBOX25)
7.0
Calendaring
Aurea LM
Leadfwd (formerly INBOX25)
5.0
Event/webinar marketing
Aurea LM
Leadfwd (formerly INBOX25)
9.0

Social Media Marketing

Aurea LM
Leadfwd (formerly INBOX25)
7.5
Social sharing and campaigns
Aurea LM
Leadfwd (formerly INBOX25)
9.0
Social profile integration
Aurea LM
Leadfwd (formerly INBOX25)
6.0

Platform & Infrastructure

Aurea LM
Leadfwd (formerly INBOX25)
9.1
Role-based workflow & approvals
Aurea LM
Leadfwd (formerly INBOX25)
8.8
Customizability
Aurea LM
Leadfwd (formerly INBOX25)
7.9
Integration with Salesforce.com
Aurea LM
Leadfwd (formerly INBOX25)
10.0
Integration with SugarCRM
Aurea LM
Leadfwd (formerly INBOX25)
9.6

Pros

Aurea LM

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Adam Smartschan | TrustRadius Reviewer

Cons

Aurea LM

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Kaustav Chakraborty | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
James Mallory | TrustRadius Reviewer

Likelihood to Renew

Aurea LM

Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Support Rating

Aurea LM

Aurea LM 5.0
Based on 1 answer
I have not needed to utilize customer support during my use of Lyris LM.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Implementation Rating

Aurea LM

Aurea LM 5.0
Based on 1 answer
I was not part of the implementation process.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Alternatives Considered

Aurea LM

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
Adam Smartschan | TrustRadius Reviewer

Return on Investment

Aurea LM

  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
James Mallory | TrustRadius Reviewer

Pricing Details

Aurea LM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Leadfwd (formerly INBOX25)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Aurea LM
6.0
Leadfwd (formerly INBOX25)
8.2

Likelihood to Renew

Aurea LM
2.0
Leadfwd (formerly INBOX25)

Support Rating

Aurea LM
5.0
Leadfwd (formerly INBOX25)

Implementation Rating

Aurea LM
5.0
Leadfwd (formerly INBOX25)

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