9 Ratings
2 Ratings
9 Ratings
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Score 5.9 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

  • Aurea List Manager ranks higher in 1 feature set: Reporting & Analytics
  • Aurea List Manager and Leadfwd are tied in 1 feature set: Email & Online Marketing

Email & Online Marketing

7.4

Aurea LM

74%
7.4

Leadfwd

74%
Leadfwd ranks higher in 8/9 features

WYSIWYG email editor

7.0
70%
2 Ratings
7.0
70%
2 Ratings

Dynamic content

6.2
62%
2 Ratings
7.0
70%
1 Rating

Ability to test dynamic content

6.2
62%
2 Ratings
7.0
70%
1 Rating

Landing pages

7.9
79%
2 Ratings
9.0
90%
1 Rating

A/B testing

10.0
100%
1 Rating
3.2
32%
2 Ratings

Email deliverability reporting

6.2
62%
4 Ratings
9.6
96%
4 Ratings

List management

8.1
81%
2 Ratings
8.6
86%
2 Ratings

Triggered drip sequences

8.0
80%
1 Rating
8.8
88%
2 Ratings

Mobile optimization

N/A
0 Ratings
6.2
62%
2 Ratings

Reporting & Analytics

7.1

Aurea LM

71%
6.3

Leadfwd

63%
Aurea List Manager ranks higher in 3/3 features

Dashboards

7.1
71%
2 Ratings
6.5
65%
2 Ratings

Standard reports

7.1
71%
2 Ratings
6.3
63%
2 Ratings

Custom reports

7.1
71%
2 Ratings
6.0
60%
1 Rating

Lead Management

Aurea LM

Feature Set Not Supported
N/A
8.0

Leadfwd

80%
Leadfwd ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.4
84%
2 Ratings

Lead scoring and grading

N/A
0 Ratings
7.3
73%
2 Ratings

Data quality management

N/A
0 Ratings
7.7
77%
2 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
8.5
85%
2 Ratings

Campaign Management

Aurea LM

Feature Set Not Supported
N/A
7.0

Leadfwd

70%
Leadfwd ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
5.0
50%
1 Rating

Event/webinar marketing

N/A
0 Ratings
9.0
90%
1 Rating

Social Media Marketing

Aurea LM

Feature Set Not Supported
N/A
7.5

Leadfwd

75%
Leadfwd ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
9.0
90%
1 Rating

Social profile integration

N/A
0 Ratings
6.0
60%
1 Rating

Platform & Infrastructure

Aurea LM

Feature Set Not Supported
N/A
9.1

Leadfwd

91%
Leadfwd ranks higher in 4/4 features

Role-based workflow & approvals

N/A
0 Ratings
8.8
88%
2 Ratings

Customizability

N/A
0 Ratings
7.9
79%
2 Ratings

Integration with Salesforce.com

N/A
0 Ratings
10.0
100%
1 Rating

Integration with SugarCRM

N/A
0 Ratings
9.6
96%
2 Ratings

Attribute Ratings

  • Leadfwd is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Aurea LM

60%
4 Ratings
8.2

Leadfwd

82%
2 Ratings

Likelihood to Renew

2.0

Aurea LM

20%
1 Rating

Leadfwd

N/A
0 Ratings

Support Rating

5.0

Aurea LM

50%
2 Ratings

Leadfwd

N/A
0 Ratings

Implementation Rating

5.0

Aurea LM

50%
2 Ratings

Leadfwd

N/A
0 Ratings

Likelihood to Recommend

Aurea

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Read full review

INBOX25

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
Read full review

Pros

Aurea

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Read full review

INBOX25

  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Read full review

Cons

Aurea

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Read full review

INBOX25

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
Read full review

Pricing Details

Aurea LM

Starting Price

Editions & Modules

Aurea LM editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Leadfwd

    Starting Price

    Editions & Modules

    Leadfwd editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Aurea

      We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
      Read full review

      INBOX25

      No answers on this topic

      Support Rating

      Aurea

      I have not needed to utilize customer support during my use of Lyris LM.
      Read full review

      INBOX25

      No answers on this topic

      Implementation Rating

      Aurea

      I was not part of the implementation process.
      Read full review

      INBOX25

      No answers on this topic

      Alternatives Considered

      Aurea

      We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
      Read full review

      INBOX25

      Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
      Read full review

      Return on Investment

      Aurea

      • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
      • LM can do almost anything you need. it's complete.
      • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
      Read full review

      INBOX25

      • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
      • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
      • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
      Read full review

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