Aurea LM vs MPZMail

• Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
• Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
• Discussion Lists. There are numerous list setting to customize each list.

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• MPZMail offers an intuitive interface when I use it in my web browser.
• It offers step by step instructions for using it comfortably on its homepage.
• It offers scheduled delivery functionality which helps users to create campaigns in advance and schedule them for later time.
• Email list uploading is very easy and fast too.

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• Tech support is limited for standard users, especially during non business hours even for critical errors
• Installation/upgrade is often complicated
• Version releases are too frequent

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• Campaign enagagement monitoring is not very descriptive.
• It doesn’t offer Instant Solutions on Chat if any technical problem comes up during a campaign.
• I find limited categories of pre-loaded templates in this software.

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• Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
• LM can do almost anything you need. it's complete.
• ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

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• By adding signup forms we generate new leads in our database and those leads converted into revenue.
• Its responsive emails helps us in creating good brand image among our customers.
• With this we send festival greetings and save the cost on physical cards and other collaterals.

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