9 Ratings
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Top Rated
654 Ratings
9 Ratings
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Score 5.9 out of 100

Oracle CX Marketing

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Top Rated
654 Ratings
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Score 8.5 out of 100

Feature Set Ratings

  • Oracle CX Marketing ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Aurea LM

74%
8.3

Oracle CX Marketing

83%
Oracle CX Marketing ranks higher in 8/9 features

WYSIWYG email editor

7.0
70%
2 Ratings
8.4
84%
118 Ratings

Dynamic content

6.2
62%
2 Ratings
8.2
82%
121 Ratings

Ability to test dynamic content

6.2
62%
2 Ratings
8.4
84%
117 Ratings

Landing pages

7.9
79%
2 Ratings
8.5
85%
125 Ratings

A/B testing

10.0
100%
1 Rating
8.2
82%
119 Ratings

Email deliverability reporting

6.2
62%
4 Ratings
8.4
84%
237 Ratings

List management

8.1
81%
2 Ratings
8.4
84%
127 Ratings

Triggered drip sequences

8.0
80%
1 Rating
8.3
83%
109 Ratings

Mobile optimization

N/A
0 Ratings
8.3
83%
114 Ratings

Reporting & Analytics

7.1

Aurea LM

71%
8.1

Oracle CX Marketing

81%
Oracle CX Marketing ranks higher in 3/3 features

Dashboards

7.1
71%
2 Ratings
8.2
82%
123 Ratings

Standard reports

7.1
71%
2 Ratings
8.2
82%
121 Ratings

Custom reports

7.1
71%
2 Ratings
8.1
81%
114 Ratings

Lead Management

Aurea LM

Feature Set Not Supported
N/A
8.4

Oracle CX Marketing

84%
Oracle CX Marketing ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.5
85%
111 Ratings

Lead scoring and grading

N/A
0 Ratings
8.3
83%
105 Ratings

Data quality management

N/A
0 Ratings
8.4
84%
110 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
8.3
83%
90 Ratings

Campaign Management

Aurea LM

Feature Set Not Supported
N/A
8.4

Oracle CX Marketing

84%
Oracle CX Marketing ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
8.3
83%
95 Ratings

Event/webinar marketing

N/A
0 Ratings
8.4
84%
99 Ratings

Social Media Marketing

Aurea LM

Feature Set Not Supported
N/A
8.0

Oracle CX Marketing

80%
Oracle CX Marketing ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
7.9
79%
71 Ratings

Social profile integration

N/A
0 Ratings
8.0
80%
67 Ratings

Platform & Infrastructure

Aurea LM

Feature Set Not Supported
N/A
8.2

Oracle CX Marketing

82%
Oracle CX Marketing ranks higher in 6/6 features

API

N/A
0 Ratings
8.1
81%
106 Ratings

Role-based workflow & approvals

N/A
0 Ratings
8.0
80%
89 Ratings

Customizability

N/A
0 Ratings
8.4
84%
110 Ratings

Integration with Salesforce.com

N/A
0 Ratings
8.5
85%
89 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.0
80%
46 Ratings

Integration with SugarCRM

N/A
0 Ratings
8.0
80%
36 Ratings

Attribute Ratings

  • Oracle CX Marketing is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating

Likelihood to Recommend

6.0

Aurea LM

60%
4 Ratings
8.3

Oracle CX Marketing

83%
249 Ratings

Likelihood to Renew

2.0

Aurea LM

20%
1 Rating
6.0

Oracle CX Marketing

60%
89 Ratings

Usability

Aurea LM

N/A
0 Ratings
8.9

Oracle CX Marketing

89%
14 Ratings

Availability

Aurea LM

N/A
0 Ratings
8.2

Oracle CX Marketing

82%
18 Ratings

Performance

Aurea LM

N/A
0 Ratings
8.0

Oracle CX Marketing

80%
10 Ratings

Support Rating

5.0

Aurea LM

50%
2 Ratings
9.9

Oracle CX Marketing

99%
32 Ratings

In-Person Training

Aurea LM

N/A
0 Ratings
7.3

Oracle CX Marketing

73%
3 Ratings

Online Training

Aurea LM

N/A
0 Ratings
7.6

Oracle CX Marketing

76%
11 Ratings

Implementation Rating

5.0

Aurea LM

50%
2 Ratings
8.8

Oracle CX Marketing

88%
20 Ratings

Configurability

Aurea LM

N/A
0 Ratings
6.4

Oracle CX Marketing

64%
1 Rating

Ease of integration

Aurea LM

N/A
0 Ratings
2.0

Oracle CX Marketing

20%
2 Ratings

Product Scalability

Aurea LM

N/A
0 Ratings
8.7

Oracle CX Marketing

87%
122 Ratings

Vendor post-sale

Aurea LM

N/A
0 Ratings
6.4

Oracle CX Marketing

64%
1 Rating

Vendor pre-sale

Aurea LM

N/A
0 Ratings
7.3

Oracle CX Marketing

73%
1 Rating

Likelihood to Recommend

Aurea

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Read full review

Oracle

A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Read full review

Pros

Aurea

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Read full review

Oracle

  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Read full review

Cons

Aurea

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Read full review

Oracle

  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Read full review

Pricing Details

Aurea LM

Starting Price

Editions & Modules

Aurea LM editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Oracle CX Marketing

    Starting Price

    $2,000 per month

    Editions & Modules

    Oracle CX Marketing editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      CX Marketing pricing is a function of usage.

      Likelihood to Renew

      Aurea

      We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
      Read full review

      Oracle

      We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
      Read full review

      Usability

      Aurea

      No answers on this topic

      Oracle

      Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
      Read full review

      Reliability and Availability

      Aurea

      No answers on this topic

      Oracle

      No one has experienced any problems with availablity.
      Read full review

      Performance

      Aurea

      No answers on this topic

      Oracle

      There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
      Read full review

      Support Rating

      Aurea

      I have not needed to utilize customer support during my use of Lyris LM.
      Read full review

      Oracle

      We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
      Read full review

      In-Person Training

      Aurea

      No answers on this topic

      Oracle

      They offer very basic classes which are required for master certification.

      After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
      Read full review

      Online Training

      Aurea

      No answers on this topic

      Oracle

      Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
      Read full review

      Implementation Rating

      Aurea

      I was not part of the implementation process.
      Read full review

      Oracle

      I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
      Read full review

      Alternatives Considered

      Aurea

      We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
      Read full review

      Oracle

      It was quite complex to generate segments with Adobe
      analytics and I wasn’t personally satisfied with the overall performance of
      Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
      to something else better than Adobe Analytics and is available in the market at
      a cheap rate and we ended up doing our research for the most suitable tool at
      Oracle Infinity and we don’t regret our decision.
      Read full review

      Scalability

      Aurea

      No answers on this topic

      Oracle

      Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
      Read full review

      Return on Investment

      Aurea

      • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
      • LM can do almost anything you need. it's complete.
      • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
      Read full review

      Oracle

      • We are able to use it to help our clients scale through testing
      • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
      • Launch a new brand out of Eloqua and measure awareness
      Read full review

      Screenshots

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