9 Ratings
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Top Rated
625 Ratings
9 Ratings
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Score 5.9 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
625 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Aurea LM

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

The Oracle CX Marketing solutions have many scenarios where it is very well suited, to mention 2 important ones: the tools available for Email creation are easy to use and intuitive, making your life easier (especially with templates). Also, the Marketing Automation is visually clear and easy to use, especially if compared with some other Automation tools that I have worked on before.
Fabricio Velasco | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Aurea LM
7.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
WYSIWYG email editor
Aurea LM
7.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Dynamic content
Aurea LM
6.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Ability to test dynamic content
Aurea LM
6.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Landing pages
Aurea LM
7.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
A/B testing
Aurea LM
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Email deliverability reporting
Aurea LM
6.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
List management
Aurea LM
8.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Triggered drip sequences
Aurea LM
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Mobile optimization
Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Reporting & Analytics

Aurea LM
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Dashboards
Aurea LM
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Standard reports
Aurea LM
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Custom reports
Aurea LM
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Lead Management

Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Lead nurturing
Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Lead scoring and grading
Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Data quality management
Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Automated sales alerts and tasks
Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3

Campaign Management

Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Calendaring
Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Event/webinar marketing
Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Social Media Marketing

Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Social sharing and campaigns
Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Social profile integration
Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7

Platform & Infrastructure

Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
API
Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Role-based workflow & approvals
Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Customizability
Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Integration with Salesforce.com
Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7
Integration with Microsoft Dynamics CRM
Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Integration with SugarCRM
Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Pros

Aurea LM

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
  • Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
  • Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
  • Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
Anonymous | TrustRadius Reviewer

Cons

Aurea LM

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Kaustav Chakraborty | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
  • Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
  • Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Aurea LM

Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Aurea LM

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Aurea LM

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

Aurea LM

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

Aurea LM

Aurea LM 5.0
Based on 1 answer
I have not needed to utilize customer support during my use of Lyris LM.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

Aurea LM

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

Aurea LM

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

Aurea LM

Aurea LM 5.0
Based on 1 answer
I was not part of the implementation process.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Aurea LM

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

I have worked on Marketo before moving to Oracle and felt that it is more user friendly in terms of navigation and reporting. The customer support is very helpful and the training and documentation are very informative.
Karan Nanda | TrustRadius Reviewer

Scalability

Aurea LM

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 122 answers
Oracle CX Marketing (formerly Oracle Marketing Cloud) can be implemented in a few hours in different departments depending on their characteristics and the number of users. The positive momentum is all business processes are scaling at a very favorable rate in terms of revenue. Eloqua is a good example of Oracle scalability for all multichannel campaigns.
Martha Catarine Nielsen Cox | TrustRadius Reviewer

Return on Investment

Aurea LM

  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Aurea LM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Aurea LM
6.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3

Likelihood to Renew

Aurea LM
2.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.0

Usability

Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

Reliability and Availability

Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Aurea LM
5.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Aurea LM
5.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Aurea LM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

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