Aurea LM vs Salesforce

Likelihood to Recommend

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.

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Verified User

Board Member in Social Media

Museums and Institutions Company, 1-10 employees

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For large sales organizations the analytics and reporting must be so valuable that it overshadows the difficulty of the end user to use the product. I've used several CRM's that are simple to navigate, easy to use and much more forgiving in terms of being able to make a mistake and quickly learn how to correct it. [SalesForce.com] does not fit into that category. I've used it at two organizations now and had the same experience. I do like that it has a clean look and I like the visualization elements in terms of tracking to goal.

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Jason Carlage

Account Executive

NewselaE-Learning, 201-500 employees

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Feature Rating Comparison

Aurea LM

Salesforce

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Email deliverability reporting

List management

Triggered drip sequences

Aurea LM

Salesforce

Dashboards

Standard reports

Custom reports

Aurea LM

Salesforce

Customer data management / contact management

Workflow management

Territory management

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Contract management

Quote & order management

Interaction tracking

Channel / partner relationship management

Aurea LM

Salesforce

Case management

Call center management

Help desk management

Aurea LM

Salesforce

Lead management

Email marketing

Aurea LM

Marketing automation

Compensation management

Aurea LM

Salesforce

Mobile access

Pros

Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
Discussion Lists. There are numerous list setting to customize each list.

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Verified User

Executive in Marketing

Marketing and Advertising Company, 1-10 employees

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Salesforce handles searches extremely well. Many users have described it as Google for all your work stuff. The trick is to get all of your data onto the platform, but once that is done the magic of its relational database becomes invaluable.
Development on the Salesforce platform is very painless and easy to implement. The learning curve is not steep and the coding requirements are minimal. Their motto is "clicks not code" and that becomes very evident once you start using it.
The adaptability of the platform to any business and any aspect of the business makes it a no-brainer if you can afford the licensing costs. Once you realize that its powers go beyond CRM then the sky is the limit, assuming you can afford the licensing. But the benefits far outweigh the costs.

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Verified User

Manager in Professional Services

Automotive Company, 5001-10,000 employees

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Cons

Tech support is limited for standard users, especially during non business hours even for critical errors
Installation/upgrade is often complicated
Version releases are too frequent

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Kaustav Chakraborty

Sr. Associate - Projects

CognizantBanking, 10,001+ employees

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When you use custom objects, it can get really slow.
Reporting is great, but rely on Report Types and you can work with up to 3 objects at the same time.
Customer Support could be better for the cost of the license in the Professional Tier.

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Sebastian Pereira

Chief Digital Transformation Officer

SantexComputer Software, 51-200 employees

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Likelihood to Renew

Aurea LM 2.0

Based on 1 answer

We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.

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Verified User

Manager in Marketing

Executive Office Company, 11-50 employees

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Salesforce 10.0

Based on 48 answers

While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable

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John Cupoli

Account Manager

Camelot EnterprisesApparel & Fashion, 11-50 employees

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Usability

No score

No answers yet

No answers on this topic

Salesforce 5.7

Based on 44 answers

Salesforce is overpriced, has bad support, and is not very easy to customize. It is not user friendly like the more modern applications people are used to such as Google Meet, Google Sheets, Google Slides, Google Drive etc. Salesforce is constantly trying to sell you another module rather than making their current offering better. And there charges for data storage are absurd. Very easy for your bills to increase.

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Verified User

Manager in Marketing

Electrical & Electronic Manufacturing Company, 51-200 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Salesforce 9.8

Based on 27 answers

Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.

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Kyle Dugger

Salesforce.com Administrator

OPKO Diagnostics, LLCMedical Practice, 51-200 employees

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Performance

No score

No answers yet

No answers on this topic

Salesforce 9.0

Based on 18 answers

Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure

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Rob Gottschalk

Corporate Controller / Director Sales

Solar WindsInformation Technology and Services, 501-1000 employees

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Support Rating

Aurea LM 5.0

Based on 1 answer

I have not needed to utilize customer support during my use of Lyris LM.

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Verified User

Manager in Marketing

Executive Office Company, 11-50 employees

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Salesforce 5.4

Based on 41 answers

It usually takes time to get escalated (a couple of days) and the first level of support is not good at all, most of their responses are from a script and sometimes they don't even know what they're saying. We're 3 experienced people supporting our instance, so when we go to support is because we really need it and it's something we cannot take care ourselves.

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Verified User

Team Lead in Information Technology

Packaging and Containers Company, 11-50 employees

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In-Person Training

No score

No answers yet

No answers on this topic

Salesforce 7.9

Based on 11 answers

I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business

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Verified User

Analyst in Sales

Computer Software Company, 501-1000 employees

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Online Training

No score

No answers yet

No answers on this topic

Salesforce 9.1

Based on 15 answers

I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this

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Verified User

Program Manager in Information Technology

Computer Software Company, 501-1000 employees

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Implementation Rating

Aurea LM 5.0

Based on 1 answer

I was not part of the implementation process.

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Verified User

Manager in Marketing

Executive Office Company, 11-50 employees

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Salesforce 9.4

Based on 16 answers

Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.

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Verified User

Employee in Marketing

Computer Software Company, 11-50 employees

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Alternatives Considered

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.

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Verified User

Board Member in Social Media

Museums and Institutions Company, 1-10 employees

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The biggest advantage with Salesforce is likely the biggest detractor as well. It is largely a blank slate. The system is not customized to any one business or industry out of the box. You have to design everything - which is great if you are looking for a highly customized system, but very difficult for small or even medium sized firms without help from a 3rd party. We developed everything 100% in house. It has been quite a learning curve, but ultimately we preferred this method to farming out the work.

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Jeff Fralick

Operations Manager

RESOLUT RECommercial Real Estate, 51-200 employees

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Scalability

No score

No answers yet

No answers on this topic

Salesforce 10.0

Based on 2 answers

I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.

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Verified User

Consultant in Sales

Printing Company, 11-50 employees

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Return on Investment

Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
LM can do almost anything you need. it's complete.
ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

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Verified User

Executive in Marketing

Marketing and Advertising Company, 1-10 employees

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It's impossible to calculate an exact ROI because of the nature for which we use Salesforce. However, it has made reporting on income incredibly easy. I can pull reports on board member donations, or foundations, or corporate money. This allows us to see how our new strategies and campaigns are performing and adjust accordingly.

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Verified User

Employee in Research & Development

Education Management Company, 11-50 employees

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Pricing Details

General

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Salesforce Editions & Modules

Edition

Essentials	$25.00¹
Professional	$100.00¹
Enterprise	$175.00¹

Per User Per Month

Additional Pricing Details

—

Rating Summary

Aurea LM

Salesforce

Aurea LM

Salesforce

Aurea LM

Salesforce

Aurea LM

Salesforce

Aurea LM

Salesforce

Aurea LM

Salesforce

Aurea LM

Salesforce

Aurea LM

Salesforce

Aurea LM

Salesforce

Aurea LM

Salesforce