Aurea LM vs Salesforce

What users are saying about

Score 5.9 out of 10

Based on 9 reviews and ratings

Score 8.4 out of 10

Based on 2981 reviews and ratings

Feature Set Ratings

Email & Online Marketing

7.4

Aurea LM

74%

Salesforce

Feature Set Not Supported

N/A

Aurea List Manager (formerly Lyris LM) ranks higher in 8/8 features

WYSIWYG email editor

7.0

70%

2 Ratings

N/A

0 Ratings

Dynamic content

6.2

62%

2 Ratings

N/A

0 Ratings

Ability to test dynamic content

6.2

62%

2 Ratings

N/A

0 Ratings

Landing pages

7.9

79%

2 Ratings

N/A

0 Ratings

A/B testing

10.0

100%

1 Rating

N/A

0 Ratings

Email deliverability reporting

6.2

62%

4 Ratings

N/A

0 Ratings

List management

8.1

81%

2 Ratings

N/A

0 Ratings

Triggered drip sequences

8.0

80%

1 Rating

N/A

0 Ratings

Reporting & Analytics

7.1

Aurea LM

71%

Salesforce

Feature Set Not Supported

N/A

Aurea List Manager (formerly Lyris LM) ranks higher in 3/3 features

Dashboards

7.1

71%

2 Ratings

N/A

0 Ratings

Standard reports

7.1

71%

2 Ratings

N/A

0 Ratings

Custom reports

7.1

71%

2 Ratings

N/A

0 Ratings

Sales Force Automation

Aurea LM

Feature Set Not Supported

N/A

8.2

Salesforce

82%

Salesforce.com ranks higher in 9/9 features

Customer data management / contact management

N/A

0 Ratings

8.5

85%

185 Ratings

Workflow management

N/A

0 Ratings

8.2

82%

176 Ratings

Territory management

N/A

0 Ratings

8.0

80%

145 Ratings

Opportunity management

N/A

0 Ratings

8.6

86%

181 Ratings

Integration with email client (e.g., Outlook or Gmail)

N/A

0 Ratings

7.8

78%

169 Ratings

Contract management

N/A

0 Ratings

8.1

81%

142 Ratings

Quote & order management

N/A

0 Ratings

7.9

79%

134 Ratings

Interaction tracking

N/A

0 Ratings

8.4

84%

156 Ratings

Channel / partner relationship management

N/A

0 Ratings

8.1

81%

127 Ratings

Customer Service & Support

Aurea LM

Feature Set Not Supported

N/A

8.5

Salesforce

85%

Salesforce.com ranks higher in 3/3 features

Case management

N/A

0 Ratings

9.0

90%

57 Ratings

Call center management

N/A

0 Ratings

8.4

84%

43 Ratings

Help desk management

N/A

0 Ratings

8.3

83%

47 Ratings

Marketing Automation

Aurea LM

Feature Set Not Supported

N/A

8.2

Salesforce

82%

Salesforce.com ranks higher in 2/2 features

Lead management

N/A

0 Ratings

8.4

84%

169 Ratings

Email marketing

N/A

0 Ratings

8.0

80%

144 Ratings

CRM Project Management

Aurea LM

Feature Set Not Supported

N/A

7.8

Salesforce

78%

Salesforce.com ranks higher in 3/3 features

Task management

N/A

0 Ratings

8.0

80%

158 Ratings

Billing and invoicing management

N/A

0 Ratings

6.7

67%

37 Ratings

Reporting

N/A

0 Ratings

8.6

86%

122 Ratings

CRM Reporting & Analytics

Aurea LM

Feature Set Not Supported

N/A

8.5

Salesforce

85%

Salesforce.com ranks higher in 3/3 features

Forecasting

N/A

0 Ratings

8.3

83%

157 Ratings

Pipeline visualization

N/A

0 Ratings

8.5

85%

173 Ratings

Customizable reports

N/A

0 Ratings

8.6

86%

181 Ratings

Customization

Aurea LM

Feature Set Not Supported

N/A

8.3

Salesforce

83%

Salesforce.com ranks higher in 4/4 features

Custom fields

N/A

0 Ratings

8.4

84%

175 Ratings

Custom objects

N/A

0 Ratings

8.5

85%

167 Ratings

Scripting environment

N/A

0 Ratings

8.1

81%

126 Ratings

API for custom integration

N/A

0 Ratings

8.2

82%

146 Ratings

Security

Aurea LM

Feature Set Not Supported

N/A

8.7

Salesforce

87%

Salesforce.com ranks higher in 2/2 features

Single sign-on capability

N/A

0 Ratings

8.6

86%

144 Ratings

Role-based user permissions

N/A

0 Ratings

8.7

87%

136 Ratings

Social CRM

Aurea LM

Feature Set Not Supported

N/A

8.1

Salesforce

81%

Salesforce.com ranks higher in 2/2 features

Social data

N/A

0 Ratings

8.1

81%

115 Ratings

Social engagement

N/A

0 Ratings

8.1

81%

113 Ratings

Integrations with 3rd-party Software

Aurea LM

Feature Set Not Supported

N/A

8.0

Salesforce

80%

Salesforce.com ranks higher in 2/2 features

Marketing automation

N/A

0 Ratings

8.0

80%

149 Ratings

Compensation management

N/A

0 Ratings

8.0

80%

100 Ratings

Platform

Aurea LM

Feature Set Not Supported

N/A

8.2

Salesforce

82%

Salesforce.com ranks higher in 1/1 features

Mobile access

N/A

0 Ratings

8.2

82%

158 Ratings

Attribute Ratings

Salesforce.com is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating

Aurea LM

60%

4 Ratings

8.2

Salesforce

82%

303 Ratings

Aurea LM

20%

1 Rating

9.5

Salesforce

95%

50 Ratings

Aurea LM

N/A

0 Ratings

8.4

Salesforce

84%

90 Ratings

Aurea LM

N/A

0 Ratings

9.8

Salesforce

98%

54 Ratings

Aurea LM

N/A

0 Ratings

9.0

Salesforce

90%

36 Ratings

Aurea LM

50%

2 Ratings

8.0

Salesforce

80%

117 Ratings

Aurea LM

N/A

0 Ratings

7.9

Salesforce

79%

11 Ratings

Aurea LM

N/A

0 Ratings

9.1

Salesforce

91%

15 Ratings

Aurea LM

50%

2 Ratings

9.4

Salesforce

94%

32 Ratings

Contract Terms and Pricing Model

Aurea LM

N/A

0 Ratings

9.1

Salesforce

91%

10 Ratings

Aurea LM

N/A

0 Ratings

10.0

Salesforce

100%

2 Ratings

Aurea LM

N/A

0 Ratings

9.3

Salesforce

93%

8 Ratings

Pros

Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
Discussion Lists. There are numerous list setting to customize each list.

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Verified User

Executive in Marketing

Marketing and Advertising Company, 1-10 employees

View all 4 answers on this topic

Salesforce.com is extremely customizable. I would not consider it an out-of-the-box solution, although its standard fields allow for fundamental CRM activities and reporting.
Salesforce.com is able to integrate with 100s of third-party softwares—often times creating efficiencies in processes.
Reports within Salesforce.com have the ability to be simple as a standard Account report, or you can get very granular with your report filtering to segment a very specific result, eg. Accounts in California who are active clients and fall within the pharmaceutical industry and have a specified market capitalization.

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Erik Viager

Sr. Strategic Development Manager, B2D

Intouch GroupMarketing and Advertising, 1001-5000 employees

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Cons

Tech support is limited for standard users, especially during non business hours even for critical errors
Installation/upgrade is often complicated
Version releases are too frequent

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Kaustav Chakraborty

Sr. Associate - Projects

CognizantBanking, 10,001+ employees

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Would like easier integration of Einstein data in Salesforce Dashboards so we do not have to navigate to the Analytics Studio.
Quicker adoption of custom objects into new offerings like the Pipeline Navigator.
Continued expansion of Salesforce Surveys for more features and flexibility.

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Verified User

Director in Sales

Transportation/Trucking/Railroad Company, 10,001+ employees

View all 303 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

—

Aurea LM Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$25 per month

Salesforce Editions & Modules

Edition

Essentials	$25.00¹
Professional	$75.00¹
Enterprise	$150.00¹
Unlimited	$300.00²

Per User/Per Month
Per user/Per month

Additional Pricing Details

—

Likelihood to Renew

Aurea LM 2.0

Based on 1 answer

We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.

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Verified User

Manager in Marketing

Executive Office Company, 11-50 employees

View all 1 answers on this topic

Salesforce 9.5

Based on 50 answers

While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable

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John Cupoli

Account Manager

Camelot EnterprisesApparel & Fashion, 11-50 employees

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Usability

No score

No answers yet

No answers on this topic

Salesforce 8.4

Based on 90 answers

Compared to the Salesforce Classic layout, the Lightning Experience is very user-friendly. Customize your top navigation bar to include quick links to your most frequently used records, objects, or reports. There are free online courses from Salesforce called "Trail Heads" to help new users get acquainted with the CRM. As a whole, it's a well-designed and user-friendly website. All is well, and there have been no problems so far.

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Al Mubassir Muin

Software Engineer

Prime Tech Solutions Ltd.Information Technology & Services, 51-200 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Salesforce 9.8

Based on 54 answers

Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.

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Kyle Dugger

Salesforce.com Administrator

OPKO Diagnostics, LLCMedical Practice, 51-200 employees

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Performance

No score

No answers yet

No answers on this topic

Salesforce 9.0

Based on 36 answers

Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure

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Rob Gottschalk

Corporate Controller / Director Sales

Solar WindsInformation Technology and Services, 501-1000 employees

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Support Rating

Aurea LM 5.0

Based on 2 answers

I have not needed to utilize customer support during my use of Lyris LM.

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Verified User

Manager in Marketing

Executive Office Company, 11-50 employees

View all 2 answers on this topic

Salesforce 8.0

Based on 117 answers

Account managers are awesome for the most part but change every year. So just as they are getting to know your business they usually switch accounts. We have premier success now which gives us 24/7 access to support, which has been helpful as we deal with integration issues with APIs and across Salesforce products.

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Verified User

C-Level Executive in Marketing

Consumer Goods Company, 51-200 employees

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In-Person Training

No score

No answers yet

No answers on this topic

Salesforce 7.9

Based on 11 answers

I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business

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Verified User

Analyst in Sales

Computer Software Company, 501-1000 employees

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Online Training

No score

No answers yet

No answers on this topic

Salesforce 9.1

Based on 15 answers

I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this

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Verified User

Program Manager in Information Technology

Computer Software Company, 501-1000 employees

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Implementation Rating

Aurea LM 5.0

Based on 2 answers

I was not part of the implementation process.

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Verified User

Manager in Marketing

Executive Office Company, 11-50 employees

View all 2 answers on this topic

Salesforce 9.4

Based on 32 answers

Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.

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Verified User

Employee in Marketing

Computer Software Company, 11-50 employees

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Alternatives Considered

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.

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Verified User

Board Member in Social Media

Museums and Institutions Company, 1-10 employees

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When evaluating a CRM solution for our company we had a fairly simple decision process. We had to decide to buy vs build an internal solution - which we found for the cost Salesforce would save from development / IT perspective and provide a more robust solution. The closest out of the box competitor we looked at was the Microsoft Dynamics CRM product -and again, we found Salesforce to be a more robust / cost effective solution.

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Verified User

General Manager in Corporate

Financial Services Company, 1-10 employees

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Contract Terms and Pricing Model

No score

No answers yet

No answers on this topic

Salesforce 9.1

Based on 10 answers

The contract process was arduous. Some of that was because of the purchasing issues with our university, but as mentioned previously, we got a quote for a package and then they also recommended add-on fees. These were things we did not end up going with because we had budgeted based on the originally quoted amount. This has slowed down our implementation phase and meant we were paying for two CRM software for longer than I would have liked.

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Verified User

Professional in Professional Services

Higher Education Company, 1001-5000 employees

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Scalability

No score

No answers yet

No answers on this topic

Salesforce 10.0

Based on 2 answers

I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.

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Verified User

Consultant in Sales

Printing Company, 11-50 employees

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Professional Services

No score

No answers yet

No answers on this topic

Salesforce 9.3

Based on 8 answers

Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.

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Aononna Tazin

Customer Relationship Management Specialist

Green Light LtdInformation Technology & Services, 51-200 employees

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Return on Investment

Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
LM can do almost anything you need. it's complete.
ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

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Verified User

Executive in Marketing

Marketing and Advertising Company, 1-10 employees

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Companies that either hire consulting expertise or have in-house experts will benefit the most. It can be a powerful tool. Manage it correctly and there will be great benefits.
Conversely, if companies don't implement Salesforce.com with a plan, there will be frustration and small if any ROI realized.

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Quentin Goin

Integration Engineer

Goin Solutions, Inc.Computer Software, 1-10 employees

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Screenshots

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