What users are saying about
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5.9 out of 100
Based on 9 reviews and ratings
Salesforce
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Top Rated
2981 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 2981 reviews and ratings
- Feature Set Ratings
- Attribute Ratings
- Likelihood to Recommend
- Pros
- Cons
- Pricing Details
- Likelihood to Renew
- Usability
- Reliability and Availability
- Performance
- Support Rating
- In-Person Training
- Online Training
- Implementation Rating
- Alternatives Considered
- Contract Terms and Pricing Model
- Scalability
- Professional Services
- Return on Investment
- Screenshots
Feature Set Ratings
Email & Online Marketing

7.4
Aurea LM
74%
Salesforce
Feature Set Not Supported
N/A
Aurea List Manager (formerly Lyris LM) ranks higher in 8/8 features
Aurea List Manager (formerly Lyris LM) ranks higher in 8/8 features
WYSIWYG email editor

7.0
70%
2 Ratings
N/A
0 Ratings
Dynamic content

6.2
62%
2 Ratings
N/A
0 Ratings
Ability to test dynamic content

6.2
62%
2 Ratings
N/A
0 Ratings
Landing pages

7.9
79%
2 Ratings
N/A
0 Ratings
A/B testing

10.0
100%
1 Rating
N/A
0 Ratings
Email deliverability reporting

6.2
62%
4 Ratings
N/A
0 Ratings
List management

8.1
81%
2 Ratings
N/A
0 Ratings
Triggered drip sequences

8.0
80%
1 Rating
N/A
0 Ratings
Reporting & Analytics

7.1
Aurea LM
71%
Salesforce
Feature Set Not Supported
N/A
Aurea List Manager (formerly Lyris LM) ranks higher in 3/3 features
Aurea List Manager (formerly Lyris LM) ranks higher in 3/3 features
Dashboards

7.1
71%
2 Ratings
N/A
0 Ratings
Standard reports

7.1
71%
2 Ratings
N/A
0 Ratings
Custom reports

7.1
71%
2 Ratings
N/A
0 Ratings
Sales Force Automation

Aurea LM
Feature Set Not Supported
N/A
8.2
Salesforce
82%
Salesforce.com ranks higher in 9/9 features
Salesforce.com ranks higher in 9/9 features
Customer data management / contact management

N/A
0 Ratings
8.5
85%
185 Ratings
Workflow management

N/A
0 Ratings
8.2
82%
176 Ratings
Territory management

N/A
0 Ratings
8.0
80%
145 Ratings
Opportunity management

N/A
0 Ratings
8.6
86%
181 Ratings
Integration with email client (e.g., Outlook or Gmail)

N/A
0 Ratings
7.8
78%
169 Ratings
Contract management

N/A
0 Ratings
8.1
81%
142 Ratings
Quote & order management

N/A
0 Ratings
7.9
79%
134 Ratings
Interaction tracking

N/A
0 Ratings
8.4
84%
156 Ratings
Channel / partner relationship management

N/A
0 Ratings
8.1
81%
127 Ratings
Customer Service & Support

Aurea LM
Feature Set Not Supported
N/A
8.5
Salesforce
85%
Salesforce.com ranks higher in 3/3 features
Salesforce.com ranks higher in 3/3 features
Case management

N/A
0 Ratings
9.0
90%
57 Ratings
Call center management

N/A
0 Ratings
8.4
84%
43 Ratings
Help desk management

N/A
0 Ratings
8.3
83%
47 Ratings
Marketing Automation

Aurea LM
Feature Set Not Supported
N/A
8.2
Salesforce
82%
Salesforce.com ranks higher in 2/2 features
Salesforce.com ranks higher in 2/2 features
Lead management

N/A
0 Ratings
8.4
84%
169 Ratings
Email marketing

N/A
0 Ratings
8.0
80%
144 Ratings
CRM Project Management

Aurea LM
Feature Set Not Supported
N/A
7.8
Salesforce
78%
Salesforce.com ranks higher in 3/3 features
Salesforce.com ranks higher in 3/3 features
Task management

N/A
0 Ratings
8.0
80%
158 Ratings
Billing and invoicing management

N/A
0 Ratings
6.7
67%
37 Ratings
Reporting

N/A
0 Ratings
8.6
86%
122 Ratings
CRM Reporting & Analytics

Aurea LM
Feature Set Not Supported
N/A
8.5
Salesforce
85%
Salesforce.com ranks higher in 3/3 features
Salesforce.com ranks higher in 3/3 features
Forecasting

N/A
0 Ratings
8.3
83%
157 Ratings
Pipeline visualization

N/A
0 Ratings
8.5
85%
173 Ratings
Customizable reports

N/A
0 Ratings
8.6
86%
181 Ratings
Customization

Aurea LM
Feature Set Not Supported
N/A
8.3
Salesforce
83%
Salesforce.com ranks higher in 4/4 features
Salesforce.com ranks higher in 4/4 features
Custom fields

N/A
0 Ratings
8.4
84%
175 Ratings
Custom objects

N/A
0 Ratings
8.5
85%
167 Ratings
Scripting environment

N/A
0 Ratings
8.1
81%
126 Ratings
API for custom integration

N/A
0 Ratings
8.2
82%
146 Ratings
Security

Aurea LM
Feature Set Not Supported
N/A
8.7
Salesforce
87%
Salesforce.com ranks higher in 2/2 features
Salesforce.com ranks higher in 2/2 features
Single sign-on capability

N/A
0 Ratings
8.6
86%
144 Ratings
Role-based user permissions

N/A
0 Ratings
8.7
87%
136 Ratings
Social CRM

Aurea LM
Feature Set Not Supported
N/A
8.1
Salesforce
81%
Salesforce.com ranks higher in 2/2 features
Salesforce.com ranks higher in 2/2 features
Social data

N/A
0 Ratings
8.1
81%
115 Ratings
Social engagement

N/A
0 Ratings
8.1
81%
113 Ratings
Integrations with 3rd-party Software

Aurea LM
Feature Set Not Supported
N/A
8.0
Salesforce
80%
Salesforce.com ranks higher in 2/2 features
Salesforce.com ranks higher in 2/2 features
Marketing automation

N/A
0 Ratings
8.0
80%
149 Ratings
Compensation management

N/A
0 Ratings
8.0
80%
100 Ratings
Platform

Aurea LM
Feature Set Not Supported
N/A
8.2
Salesforce
82%
Salesforce.com ranks higher in 1/1 features
Salesforce.com ranks higher in 1/1 features
Mobile access

N/A
0 Ratings
8.2
82%
158 Ratings
Attribute Ratings
- Salesforce.com is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating
Likelihood to Recommend

6.0
Aurea LM
60%
4 Ratings
8.2
Salesforce
82%
303 Ratings
Likelihood to Renew

2.0
Aurea LM
20%
1 Rating
9.5
Salesforce
95%
50 Ratings
Usability

Aurea LM
N/A
0 Ratings
8.4
Salesforce
84%
90 Ratings
Availability

Aurea LM
N/A
0 Ratings
9.8
Salesforce
98%
54 Ratings
Performance

Aurea LM
N/A
0 Ratings
9.0
Salesforce
90%
36 Ratings
Support Rating

5.0
Aurea LM
50%
2 Ratings
8.0
Salesforce
80%
117 Ratings
In-Person Training

Aurea LM
N/A
0 Ratings
7.9
Salesforce
79%
11 Ratings
Online Training

Aurea LM
N/A
0 Ratings
9.1
Salesforce
91%
15 Ratings
Implementation Rating

5.0
Aurea LM
50%
2 Ratings
9.4
Salesforce
94%
32 Ratings
Contract Terms and Pricing Model

Aurea LM
N/A
0 Ratings
9.1
Salesforce
91%
10 Ratings
Product Scalability

Aurea LM
N/A
0 Ratings
10.0
Salesforce
100%
2 Ratings
Professional Services

Aurea LM
N/A
0 Ratings
9.3
Salesforce
93%
8 Ratings
Likelihood to Recommend
Aurea LM
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.

Verified User
Board Member in Social Media
Museums and Institutions Company, 1-10 employeesSalesforce
Ability to create dashboards. The project progress can be easily tracked. Tickets can be fed with all the right data and the same can be exported. You can customize the fields as per your usage. Can be used for multiple projects. The reports generated are accurate in nature and can be used for making important decisions and improvements.

Verified User
Consultant in Engineering
Computer Software Company, 10,001+ employeesPros
Aurea LM
- Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
- Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
- Discussion Lists. There are numerous list setting to customize each list.

Verified User
Executive in Marketing
Marketing and Advertising Company, 1-10 employeesSalesforce
- Salesforce.com is extremely customizable. I would not consider it an out-of-the-box solution, although its standard fields allow for fundamental CRM activities and reporting.
- Salesforce.com is able to integrate with 100s of third-party softwares—often times creating efficiencies in processes.
- Reports within Salesforce.com have the ability to be simple as a standard Account report, or you can get very granular with your report filtering to segment a very specific result, eg. Accounts in California who are active clients and fall within the pharmaceutical industry and have a specified market capitalization.
Sr. Strategic Development Manager, B2D
Intouch GroupMarketing and Advertising, 1001-5000 employees
Cons
Aurea LM
- Tech support is limited for standard users, especially during non business hours even for critical errors
- Installation/upgrade is often complicated
- Version releases are too frequent
Sr. Associate - Projects
CognizantBanking, 10,001+ employees
Salesforce
- Would like easier integration of Einstein data in Salesforce Dashboards so we do not have to navigate to the Analytics Studio.
- Quicker adoption of custom objects into new offerings like the Pipeline Navigator.
- Continued expansion of Salesforce Surveys for more features and flexibility.

Verified User
Director in Sales
Transportation/Trucking/Railroad Company, 10,001+ employeesPricing Details
Aurea LM
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Aurea LM Editions & Modules
—
Additional Pricing Details
—Salesforce
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$25 per month
Salesforce Editions & Modules
Edition
Essentials | $25.001 |
---|---|
Professional | $75.001 |
Enterprise | $150.001 |
Unlimited | $300.002 |
- Per User/Per Month
- Per user/Per month
Additional Pricing Details
—Likelihood to Renew
Aurea LM
Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.

Verified User
Manager in Marketing
Executive Office Company, 11-50 employeesSalesforce
Salesforce 9.5
Based on 50 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
Account Manager
Camelot EnterprisesApparel & Fashion, 11-50 employees
Usability
Aurea LM
No score
No answers yet
No answers on this topic
Salesforce
Salesforce 8.4
Based on 90 answers
Compared to the Salesforce Classic layout, the Lightning Experience is very user-friendly. Customize your top navigation bar to include quick links to your most frequently used records, objects, or reports. There are free online courses from Salesforce called "Trail Heads" to help new users get acquainted with the CRM. As a whole, it's a well-designed and user-friendly website. All is well, and there have been no problems so far.
Software Engineer
Prime Tech Solutions Ltd.Information Technology & Services, 51-200 employees
Reliability and Availability
Aurea LM
No score
No answers yet
No answers on this topic
Salesforce
Salesforce 9.8
Based on 54 answers
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Salesforce.com Administrator
OPKO Diagnostics, LLCMedical Practice, 51-200 employees
Performance
Aurea LM
No score
No answers yet
No answers on this topic
Salesforce
Salesforce 9.0
Based on 36 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Corporate Controller / Director Sales
Solar WindsInformation Technology and Services, 501-1000 employees
Support Rating
Aurea LM
Aurea LM 5.0
Based on 2 answers
I have not needed to utilize customer support during my use of Lyris LM.

Verified User
Manager in Marketing
Executive Office Company, 11-50 employeesSalesforce
Salesforce 8.0
Based on 117 answers
Account managers are awesome for the most part but change every year. So just as they are getting to know your business they usually switch accounts. We have premier success now which gives us 24/7 access to support, which has been helpful as we deal with integration issues with APIs and across Salesforce products.

Verified User
C-Level Executive in Marketing
Consumer Goods Company, 51-200 employeesIn-Person Training
Aurea LM
No score
No answers yet
No answers on this topic
Salesforce
Salesforce 7.9
Based on 11 answers
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.
I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business

Verified User
Analyst in Sales
Computer Software Company, 501-1000 employeesOnline Training
Aurea LM
No score
No answers yet
No answers on this topic
Salesforce
Salesforce 9.1
Based on 15 answers
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.
We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this

Verified User
Program Manager in Information Technology
Computer Software Company, 501-1000 employeesImplementation Rating
Aurea LM
Aurea LM 5.0
Based on 2 answers
I was not part of the implementation process.

Verified User
Manager in Marketing
Executive Office Company, 11-50 employeesSalesforce
Salesforce 9.4
Based on 32 answers
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.

Verified User
Employee in Marketing
Computer Software Company, 11-50 employeesAlternatives Considered
Aurea LM
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.

Verified User
Board Member in Social Media
Museums and Institutions Company, 1-10 employeesSalesforce
When evaluating a CRM solution for our company we had a fairly simple decision process. We had to decide to buy vs build an internal solution - which we found for the cost Salesforce would save from development / IT perspective and provide a more robust solution. The closest out of the box competitor we looked at was the Microsoft Dynamics CRM product -and again, we found Salesforce to be a more robust / cost effective solution.

Verified User
General Manager in Corporate
Financial Services Company, 1-10 employeesContract Terms and Pricing Model
Aurea LM
No score
No answers yet
No answers on this topic
Salesforce
Salesforce 9.1
Based on 10 answers
The contract process was arduous. Some of that was because of the purchasing issues with our university, but as mentioned previously, we got a quote for a package and then they also recommended add-on fees. These were things we did not end up going with because we had budgeted based on the originally quoted amount. This has slowed down our implementation phase and meant we were paying for two CRM software for longer than I would have liked.

Verified User
Professional in Professional Services
Higher Education Company, 1001-5000 employeesScalability
Aurea LM
No score
No answers yet
No answers on this topic
Salesforce
Salesforce 10.0
Based on 2 answers
I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.

Verified User
Consultant in Sales
Printing Company, 11-50 employeesProfessional Services
Aurea LM
No score
No answers yet
No answers on this topic
Salesforce
Salesforce 9.3
Based on 8 answers
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
Customer Relationship Management Specialist
Green Light LtdInformation Technology & Services, 51-200 employees
Return on Investment
Aurea LM
- Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
- LM can do almost anything you need. it's complete.
- ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

Verified User
Executive in Marketing
Marketing and Advertising Company, 1-10 employeesSalesforce
- Companies that either hire consulting expertise or have in-house experts will benefit the most. It can be a powerful tool. Manage it correctly and there will be great benefits.
- Conversely, if companies don't implement Salesforce.com with a plan, there will be frustration and small if any ROI realized.
Integration Engineer
Goin Solutions, Inc.Computer Software, 1-10 employees