Aurea List Manager vs. The List

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea LM
Score 5.9 out of 10
N/A
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.N/A
The List
Score 7.4 out of 10
N/A
The List is a sales intelligence software solution offered by List Partners.N/A
Pricing
Aurea List ManagerThe List
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aurea LMThe List
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Aurea List ManagerThe List
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea List Manager
7.4
2 Ratings
10% below category average
The List
-
Ratings
WYSIWYG email editor7.02 Ratings00 Ratings
Dynamic content6.22 Ratings00 Ratings
Ability to test dynamic content6.22 Ratings00 Ratings
Landing pages7.92 Ratings00 Ratings
A/B testing10.01 Ratings00 Ratings
Email deliverability reporting6.22 Ratings00 Ratings
List management8.12 Ratings00 Ratings
Triggered drip sequences8.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea List Manager
7.1
2 Ratings
10% below category average
The List
-
Ratings
Dashboards7.12 Ratings00 Ratings
Standard reports7.12 Ratings00 Ratings
Custom reports7.12 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Aurea List Manager
-
Ratings
The List
8.6
4 Ratings
13% above category average
Advanced search00 Ratings8.94 Ratings
Identification of new leads00 Ratings8.84 Ratings
List quality00 Ratings8.04 Ratings
List upload/download00 Ratings8.63 Ratings
Ideal customer targeting00 Ratings8.83 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Aurea List Manager
-
Ratings
The List
8.7
3 Ratings
14% above category average
Contact information00 Ratings8.23 Ratings
Company information00 Ratings9.13 Ratings
Industry information00 Ratings8.83 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Aurea List Manager
-
Ratings
The List
8.3
4 Ratings
12% above category average
Lead qualification process00 Ratings7.54 Ratings
Smart lists and recommendations00 Ratings8.24 Ratings
Salesforce integration00 Ratings9.11 Ratings
Company/business profiles00 Ratings8.24 Ratings
Alerts and reminders00 Ratings8.13 Ratings
Data hygiene00 Ratings8.22 Ratings
Automatic data refresh00 Ratings8.83 Ratings
Tags00 Ratings8.13 Ratings
Filters and segmentation00 Ratings8.93 Ratings
Best Alternatives
Aurea List ManagerThe List
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Aurea List ManagerThe List
Likelihood to Recommend
6.0
(4 ratings)
8.4
(4 ratings)
Likelihood to Renew
2.0
(1 ratings)
9.1
(1 ratings)
Support Rating
5.0
(1 ratings)
-
(0 ratings)
Implementation Rating
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
Aurea List ManagerThe List
Likelihood to Recommend
Aurea
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
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List Partners
I believe it is perfect for media and advertising. Gets our sales team to the right contacts and often the correct titles and emails
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Pros
Aurea
  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
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List Partners
  • The list provides specific emails, phone numbers, and titles for individual contacts. This is a major help in the corporate sales world as finding the right contact is everything.
  • The List provides an awesome search function that allows for advanced searching of industries, brands, and contacts. The search function is perfect for boiling down exactly who or what I'm looking for, and also helps to generate new sales ideas.
  • The List does a very cool job of providing cool examples of creative and ad spots used in current campaigns. This is an excellent tool for brainstorming and creating proposals. This function is also fully searchable and easy to look through.
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Cons
Aurea
  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
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List Partners
  • It would be nice if it were easier to get permission from contacts to be contacted
  • It would also be nice if contacts on the list had an opt in preference
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Likelihood to Renew
Aurea
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
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List Partners
It delivers on its promise
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Support Rating
Aurea
I have not needed to utilize customer support during my use of Lyris LM.
Read full review
List Partners
No answers on this topic
Implementation Rating
Aurea
I was not part of the implementation process.
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List Partners
No answers on this topic
Alternatives Considered
Aurea
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
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List Partners
I have never used a different subscription style product. My other experiences with sales research has had me using LinkedIn and Google in a very rudimentary fashion. The List is light years ahead of anything I was doing otherwise.
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Return on Investment
Aurea
  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
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List Partners
  • Fast lead identification
  • Great lead qualification
  • Actionable info
Read full review
ScreenShots

The List Screenshots

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