What users are saying about
9 Ratings
8 Ratings
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5.9 out of 100
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

  • WhatCounts ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Aurea LM

74%
9.0

WhatCounts

90%
WhatCounts ranks higher in 7/9 features

WYSIWYG email editor

7.0
70%
2 Ratings
9.0
90%
2 Ratings

Dynamic content

6.2
62%
2 Ratings
10.0
100%
1 Rating

Ability to test dynamic content

6.2
62%
2 Ratings
9.0
90%
1 Rating

Landing pages

7.9
79%
2 Ratings
9.0
90%
2 Ratings

A/B testing

10.0
100%
1 Rating
9.0
90%
2 Ratings

Email deliverability reporting

6.2
62%
4 Ratings
9.0
90%
3 Ratings

List management

8.1
81%
2 Ratings
9.0
90%
2 Ratings

Triggered drip sequences

8.0
80%
1 Rating
7.0
70%
1 Rating

Mobile optimization

N/A
0 Ratings
10.0
100%
2 Ratings

Reporting & Analytics

7.1

Aurea LM

71%
10.0

WhatCounts

100%
WhatCounts ranks higher in 3/3 features

Dashboards

7.1
71%
2 Ratings
10.0
100%
2 Ratings

Standard reports

7.1
71%
2 Ratings
10.0
100%
2 Ratings

Custom reports

7.1
71%
2 Ratings
10.0
100%
1 Rating

Pre-Send Testing

Aurea LM

Feature Set Not Supported
N/A
8.8

WhatCounts

88%
WhatCounts ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
9.0
90%
1 Rating

Link Tracking

N/A
0 Ratings
9.0
90%
1 Rating

Image Validation

N/A
0 Ratings
8.0
80%
1 Rating

Inbox Display

N/A
0 Ratings
10.0
100%
1 Rating

Email Accessibility Tools

N/A
0 Ratings
9.0
90%
1 Rating

Spelling and Grammar Check

N/A
0 Ratings
10.0
100%
1 Rating

Spam Testing

N/A
0 Ratings
7.0
70%
1 Rating

Email Previews

N/A
0 Ratings
8.0
80%
1 Rating

Attribute Ratings

  • WhatCounts is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

6.0

Aurea LM

60%
4 Ratings
9.0

WhatCounts

90%
2 Ratings

Likelihood to Renew

2.0

Aurea LM

20%
1 Rating

WhatCounts

N/A
0 Ratings

Support Rating

5.0

Aurea LM

50%
2 Ratings
10.0

WhatCounts

100%
2 Ratings

Implementation Rating

5.0

Aurea LM

50%
2 Ratings

WhatCounts

N/A
0 Ratings

Likelihood to Recommend

Aurea LM

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Anonymous | TrustRadius Reviewer

WhatCounts

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need.How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Holli Drewry | TrustRadius Reviewer

Pros

Aurea LM

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Anonymous | TrustRadius Reviewer

WhatCounts

  • Email marketing with customized templates
  • Sending Catchy SMS to the existing customer base
  • Integrating with company's CRM to manage data
Anonymous | TrustRadius Reviewer

Cons

Aurea LM

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Kaustav Chakraborty | TrustRadius Reviewer

WhatCounts

  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
Holli Drewry | TrustRadius Reviewer

Pricing Details

Aurea LM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

WhatCounts

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Aurea LM

Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
Anonymous | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Support Rating

Aurea LM

Aurea LM 5.0
Based on 2 answers
I have not needed to utilize customer support during my use of Lyris LM.
Anonymous | TrustRadius Reviewer

WhatCounts

WhatCounts 10.0
Based on 2 answers
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
Holli Drewry | TrustRadius Reviewer

Implementation Rating

Aurea LM

Aurea LM 5.0
Based on 2 answers
I was not part of the implementation process.
Anonymous | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Alternatives Considered

Aurea LM

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
Anonymous | TrustRadius Reviewer

WhatCounts

Whatscount have always provided data to evaluate about the campaigns and its responses.More customization are present to add create campaigns that resonates customer needs.The reports provided us insights about the effectiveness of our promotional campaigns and decide the areas to improve customer attraction.
Anonymous | TrustRadius Reviewer

Return on Investment

Aurea LM

  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
Anonymous | TrustRadius Reviewer

WhatCounts

  • Customer reach was increased and that generated more responses
  • The ratio of Emails opened and sign-ups through hyperlink on Email gave us an idea about the effectiveness of the campaigns
Anonymous | TrustRadius Reviewer

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