Auryc vs. Medallia Digital Experience Analytics

The session recording tool in Auryc is one of its most
useful features, as it allows you to filter by particular time frames and
traits to find people who participated in a design experiment and see how they
interact with new content.

It's worth noting that Auryc's funnel analysis makes it easy
and clear for stakeholders to see where conversion rates are falling.

We can also quickly design pop-up exit questionnaires and
collect your own data.

Incentivized

When we knew that there were some website issues, we were able to use Decibel Insights to really pinpoint the issue and then work on a fix. Again, if we are doing a CRO test then we could also use the tool for a similar reason. It is less suitable for complex websites or websites that are frequently changing, as a lot of support is required by the team and it takes a lot of admin to keep the Decibel Insights account working as effectively as it should.

Incentivized

• Heat mapping.
• User Flows.
• Video Recording.

Incentivized

• Heat mapping provides a great understanding of UI pain points/bugs
• Integration with analytics tools (we use Adobe) brings in analytics analysis as well
• Helps to understand the user journey and where dropoff is occurring

Incentivized

• Nothing that I dislike in specific.
• However, it would be nice to have better and exhaustive support guides/user manuals to help create custom reports and use the tool more effecively.
• The dashboard could be slightly better as too much data can be overwhelming at times.

Incentivized

• Being able to create groups of segments would be useful.
• The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
• Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
• Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.

I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.

Auryc has a lot more features than Hotjar. The screen recordings have been great which Hotjar didn't have. Hotjar didn't track the site speed spikes or the NPS score.

Incentivized

I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.

Incentivized

• We have options for backtracking events if we don't configure tracking for a particular event.
• It's great for recording sessions and seeing how users interact with the website.
• Through funnel views, stakeholders can see churn and optimization goals.

Incentivized

• We have improved form fills, which has provided more sales leads
• We have been able to tweak UI elements to make the site more navigable so that users want to spend more time on the site
• We have been able to more quickly and efficiently identify bugs on our e-commerce pages, increasing order rates among users

Incentivized