TrustRadius

Authoritas vs. gShift

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Authoritas
Score 7.0 out of 10
N/A
Authoritas (formerly Analytics SEO) is a search engine optimization platform from the Swedish company of the same name, intended to provide a comprehensive SEO solution with features like keyword analysis, site audit with a web crawler built to emulate search engines to root out site issues, integration with data and analytic platforms to aid in strategic analysis, backlink analysis and tools for campaign benchmarking and content marketing improvement.N/A
gShift
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
gShift is the flagship cloud-based search engine optimization platform from the Canadian company gShift Labs headquartered in Barrie, Ontario, launched in 2009 to simplify and "demystify" organic SEO. Billed as a comprehensive and integrated suite of tools, gShift offers keyword analysis across multiple and international (including Baidu) search engines, backlink checking and insights, content-level analytics and reporting, mobile discoverability and local search analysis, and some more rarely…
$199
Pricing
AuthoritasgShift
Editions & Modules
No answers on this topic
kontextURLs
$199
Influencer Marketing module
$299
Brand Professional
$325
Agency Professional
$999
Offerings
Pricing Offerings
AuthoritasgShift
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—SEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.
More Pricing Information
Community Pulse
AuthoritasgShift
Top Pros
Top Cons
Features
AuthoritasgShift
SEO
Comparison of SEO features of Product A and Product B
Authoritas
6.9
2 Ratings
12% below category average
gShift
8.6
1 Ratings
10% above category average
Keyword analysis7.02 Ratings10.01 Ratings
Backlink management7.02 Ratings6.01 Ratings
SERP ranking tracking8.02 Ratings10.01 Ratings
Page grader7.02 Ratings9.01 Ratings
Competitive analysis8.02 Ratings9.01 Ratings
Site audit / diagnostics5.02 Ratings7.01 Ratings
Site recommendations5.02 Ratings8.01 Ratings
Task management8.02 Ratings10.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Authoritas
7.3
1 Ratings
4% below category average
gShift
8.3
1 Ratings
9% above category average
Local SEO7.01 Ratings10.01 Ratings
Social SEO9.01 Ratings9.01 Ratings
Mobile SEO7.01 Ratings4.01 Ratings
Global SEO6.01 Ratings10.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Authoritas
7.0
2 Ratings
19% below category average
gShift
6.0
2 Ratings
34% below category average
Multi-domain support6.02 Ratings5.01 Ratings
Integration with web analytics tools8.02 Ratings7.02 Ratings
Best Alternatives
AuthoritasgShift
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AuthoritasgShift
Likelihood to Recommend
7.0
(2 ratings)
10.0
(2 ratings)
User Testimonials
AuthoritasgShift
Likelihood to Recommend
Analytics SEO (t/a Authoritas)
Great for agencies with big data
CC
Read full review
gShift Labs
gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
Brandon Kenig | TrustRadius Reviewer
Brandon Kenig
Marketing Director
Read full review
Pros
Analytics SEO (t/a Authoritas)
  • Keyword Research.
  • Backlink Profile Analysis.
  • Gap Reports.
Nathan Richardson | TrustRadius Reviewer
Nathan Richardson
SEO Specialist
Read full review
gShift Labs
  • Bringing most of your applications to one platform.
  • Managing Gmail Accounts.
  • Bringing all your communication channels to one spot.
  • Easy setup and account integration.
Tyler Heaps | TrustRadius Reviewer
Tyler Heaps
Director of Marketing
Read full review
Cons
Analytics SEO (t/a Authoritas)
  • UX is quite challenging
  • Needs to be responsive so it fits all screens
  • Quick analysis of competition would be good
CC
Read full review
gShift Labs
  • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
  • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
Brandon Kenig | TrustRadius Reviewer
Brandon Kenig
Marketing Director
Read full review
Alternatives Considered
Analytics SEO (t/a Authoritas)
If price isn't a factor, Analytics SEO doesn't stack up very well to competitors like Majestic, Moz, and SEMRush. If we consider pricing, however, I would say that this tool is one of the best, if not the very best, out there. This tool is extremely powerful for how much it costs.
Nathan Richardson | TrustRadius Reviewer
Nathan Richardson
SEO Specialist
Read full review
gShift Labs
They are very different tools can't compare them.
Tyler Heaps | TrustRadius Reviewer
Tyler Heaps
Director of Marketing
Read full review
Return on Investment
Analytics SEO (t/a Authoritas)
  • Very good ROI
  • Great for tracking, etc.
  • Been a great investment
CC
Read full review
gShift Labs
  • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
  • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
Brandon Kenig | TrustRadius Reviewer
Brandon Kenig
Marketing Director
Read full review
ScreenShots

gShift Screenshots

Screenshot of Web Presence Overview Dashboard - collection of data beacons to help focus on analytics, keyword and content performance trends, competitive visibility trends, keyword discovery, content discovery and competitor discovery.Screenshot of An agency level beacon designed to highlight keyword/content, analytics and domain-specific trends across multiple web presences.Screenshot of Keyword Dashboard - a collection of beacons designed to provide keyword visibility and discovery insights.Screenshot of Content Engagement Dashboard - Customizable kurl dashboard designed to provide insight on content performance.Screenshot of Content Conversion Dashboard - Customizable kurl dashboard designed to provide insight into performance, optimization and ROI of content campaigns.Screenshot of Site Audit Recommendations - prioritized list of website issues based on technical SEO best practices.