26 Ratings
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Score 7.7 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Feature Set Ratings

  • Authoritas (formerly Analytics SEO) ranks higher in 2 feature sets: SEO, SEO Channels
  • SEOGadget for Excel ranks higher in 1 feature set: SEO Platform & Account Management

SEO

6.9

Authoritas (formerly Analytics SEO)

69%
6.6

SEOGadget for Excel

66%
Authoritas (formerly Analytics SEO) ranks higher in 7/8 features

Keyword analysis

7.0
70%
2 Ratings
7.0
70%
1 Rating

Backlink management

7.0
70%
2 Ratings
9.0
90%
1 Rating

SERP ranking tracking

8.0
80%
2 Ratings
6.0
60%
1 Rating

Page grader

7.0
70%
2 Ratings
7.0
70%
1 Rating

Competitive analysis

8.0
80%
2 Ratings
7.0
70%
1 Rating

Site audit / diagnostics

5.0
50%
2 Ratings
N/A
0 Ratings

Site recommendations

5.0
50%
2 Ratings
5.0
50%
1 Rating

Task management

8.0
80%
2 Ratings
5.0
50%
1 Rating

SEO Channels

7.3

Authoritas (formerly Analytics SEO)

73%
6.7

SEOGadget for Excel

67%
Authoritas (formerly Analytics SEO) ranks higher in 3/4 features

Local SEO

7.0
70%
1 Rating
7.0
70%
1 Rating

Social SEO

9.0
90%
1 Rating
6.0
60%
1 Rating

Mobile SEO

7.0
70%
1 Rating
N/A
0 Ratings

Global SEO

6.0
60%
1 Rating
7.0
70%
1 Rating

SEO Platform & Account Management

7.0

Authoritas (formerly Analytics SEO)

70%
8.0

SEOGadget for Excel

80%
SEOGadget for Excel ranks higher in 2/2 features

Multi-domain support

6.0
60%
2 Ratings
7.0
70%
1 Rating

Integration with web analytics tools

8.0
80%
2 Ratings
9.0
90%
1 Rating

Attribute Ratings

  • Authoritas (formerly Analytics SEO) is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.8

Authoritas (formerly Analytics SEO)

78%
2 Ratings
7.0

SEOGadget for Excel

70%
1 Rating

Likelihood to Recommend

Authoritas (formerly Analytics SEO)

Great for agencies with big data
Craig Connelly | TrustRadius Reviewer

SEOGadget for Excel

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
Spencer Baselice | TrustRadius Reviewer

Pros

Authoritas (formerly Analytics SEO)

  • Keyword Research.
  • Backlink Profile Analysis.
  • Gap Reports.
Nathan Richardson | TrustRadius Reviewer

SEOGadget for Excel

  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
Spencer Baselice | TrustRadius Reviewer

Cons

Authoritas (formerly Analytics SEO)

  • UX is quite challenging
  • Needs to be responsive so it fits all screens
  • Quick analysis of competition would be good
Craig Connelly | TrustRadius Reviewer

SEOGadget for Excel

  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice
Spencer Baselice | TrustRadius Reviewer

Pricing Details

Authoritas (formerly Analytics SEO)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

SEOGadget for Excel

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Alternatives Considered

Authoritas (formerly Analytics SEO)

If price isn't a factor, Analytics SEO doesn't stack up very well to competitors like Majestic, Moz, and SEMRush. If we consider pricing, however, I would say that this tool is one of the best, if not the very best, out there. This tool is extremely powerful for how much it costs.
Nathan Richardson | TrustRadius Reviewer

SEOGadget for Excel

This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
Spencer Baselice | TrustRadius Reviewer

Return on Investment

Authoritas (formerly Analytics SEO)

  • Very good ROI
  • Great for tracking, etc.
  • Been a great investment
Craig Connelly | TrustRadius Reviewer

SEOGadget for Excel

  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
Spencer Baselice | TrustRadius Reviewer

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