SERPWoo vs. AuthorityLabs, by Traject

The main focus of the research is the tracking and research of keywords, both in the reporting of search engine positions as well as in the investigation of new positioning niches. It's a useful tool for companies of all types and sizes.

Incentivized

It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.

Incentivized

• Simple reporting
• Platform usability
• Notifications of evolution

Incentivized

• Keyword tracking (large volumes)
• Keyword insights
• Competitor Keyword tracking

Incentivized

• Setup of the sections
• Personalization of notifications
• Team working options

Incentivized

• The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
• All results must be pulled into other programs for inclusion in monitoring reports.
• Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.

Incentivized

This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.

Incentivized

One of the main reasons is the specialization towards the SERP analysis and the possibility of testing, and it has a lower cost.[It also has] basic management simplicity and reporting.

Incentivized

Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.

Incentivized

• Increased web traffic generation
• Increase lead generation
• Improve brand visibility in search engines

Incentivized

• We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.

Incentivized