Autoklose vs Listrak

• It is helping in editing, managing, and send[ing] out large marketing campaigns.
• It is easy to handle multiple emails in appropriate sequence.
• Our company [has been] using this for a very long time. It is one of the perfect email solutions we found for our organization.
• I have been very much impressed by their support staff.

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• Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
• Importing and exporting lists is very self explanatory and easy to manage.
• The main dash has a great overview of your most recent messages and metrics.

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• AutoKlose uses your own email, (e.g. Microsoft Outlook), so it runs the risk of exceeding the Microsoft Message Rate Limit, which can be problematic for your Outlook account.
• Additional throttling limits for the SMTP Authentication protocol are:
• 30 messages per minute
• Recipient rate limit of 10,000 recipients per day.
• Exceeding these limits will cause the following issues:
• Exceeding the per minute limit causes email delivery delays, any excess in message submission will be throttled and successively carried over to the following minutes.
• Exceeding the per day limit causes the following error message:
• 554 5.2.0 STOREDRV.Submission.Exception:SubmissionQuotaExceededException.

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• It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
• Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)

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• I feel the increased prospect engagement and business opportunities created supported the cost. In my industry 1 customer can support positive ROI.
• I saw an overall increase in mass emailing effectiveness and we were able to automate majority of our campaigns which increased productivity for marketing & sales.

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• Increasing our awareness of effective marketing email campaigns
• Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.

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