Autoklose vs Salesforce Marketing Cloud Email Studio | TrustRadius

What users are saying about

Score 8 out of 10

Based on 27 reviews and ratings

Score 7.5 out of 10

Based on 430 reviews and ratings

Feature Rating Comparison

Autoklose

Salesforce Marketing Cloud Email Studio

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Autoklose

Salesforce Marketing Cloud Email Studio

Dashboards

Standard reports

Custom reports

Pros

Autoklose organizes thousands of email contacts and campaigns for you. Emailing from company servers can be comatose, time consuming and damaging to the companies spam score. This product eliminates that issue entirely while providing even better results.
Diverse Campaign options with scheduling- Less hours spent building and more time increasing lead flow. Productivity booster.
Keeps company emails out of spam!

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Verified User

Professional in Sales

Financial Services Company, 11-50 employees

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Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
Manages newsletter subscriptions and allows us to deploy on specific dates/times.
Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.

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Client Services Manager

SourceMediaPublishing, 501-1000 employees

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Cons

The system is not designed to send out hundreds of emails within the hour. Thus if you have timely information, and you have a large list, it will generally take many hours to execute.
Related to the above, timing of email delivery does jot exist nor can it be customized by timezone.

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Verified User

C-Level Executive in Other

Insurance Company, 1-10 employees

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More A/B testing options to help optimize content, messaging, and creative.
The interface is a bit stale and follows suit with the rest of Salesforce. Could be updated to match competitors and be more intuitive.
Knowledge base is not updated fast enough when things change in the platform.

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Verified User

Contributor in Marketing

Warehousing Company, 1001-5000 employees

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Likelihood to Renew

Autoklose 9.1

Based on 1 answer

We love it and it works

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Director, Strategic Partnerships

SmallBizLady UniversityProfessional Training & Coaching, 1-10 employees

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Salesforce Marketing Cloud Email Studio 8.9

Based on 18 answers

Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level

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International Product Development Manager

CareerBuilder.comInternet, 1001-5000 employees

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Usability

Autoklose 8.3

Based on 14 answers

It is well set out from a user interface perspective and once you understand how it works you understand the power and the logic of how it is done. Like any software it helps to be a frequent user, but Autoklose lets you set up campaigns in the shortest possible time based on experience with other systems that I have used.

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Consultant

mylocal.org.ukInformation Technology and Services, 1-10 employees

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Salesforce Marketing Cloud Email Studio 8.0

Based on 3 answers

I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.

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Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Salesforce Marketing Cloud Email Studio 9.0

Based on 1 answer

Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.

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Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Performance

No score

No answers yet

No answers on this topic

Salesforce Marketing Cloud Email Studio 2.0

Based on 2 answers

This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.

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Verified User

Program Manager in Marketing

Events Services Company, 10,001+ employees

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Support Rating

Autoklose 8.5

Based on 14 answers

Shawn and Jelena have gone above and beyond to make sure I have had the support I needed to get our team up and running. I see opportunities to improve our implementation and I hope we can work together to make it happen so that we can boost the ROI quickly.

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Field Engineer, Managing Partner & President

Vic Myers Associates Corp.Defense & Space, 11-50 employees

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Salesforce Marketing Cloud Email Studio 1.0

Based on 6 answers

They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.

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Digital Marketing Lead & SalesForce Marketing Cloud Administrator

TELUSTelecommunications, 10,001+ employees

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Implementation Rating

Autoklose 9.1

Based on 1 answer

It is extremely easy to implement and start using right away

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Director, Strategic Partnerships

SmallBizLady UniversityProfessional Training & Coaching, 1-10 employees

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Salesforce Marketing Cloud Email Studio 7.9

Based on 2 answers

Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.

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Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Alternatives Considered

Mailshake is more complicated because it's a direct email sender, but it gives you its opinion on the type of messages you may send. The advantage Autoklose takes is the data base and it's more of a lead gen system. LeadFuze is on course with Autokloze. It seems LeadFuze has more adaptability in my opinion in regards to LinkedIn, etc.

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CEO (Chief Executive Officer)

Digital Pinpoint Marketing AgencyMarketing & Advertising, 1-10 employees

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I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.

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Danny (Danny Blaq) Tran

Lead Technical Developer

WebMDHealth, Wellness and Fitness, 1001-5000 employees

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Scalability

No score

No answers yet

No answers on this topic

Salesforce Marketing Cloud Email Studio 9.0

Based on 1 answer

We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.

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Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Return on Investment

It has definitely helped us with our manufacturers - another arrow in our technology quiver that helps us to differentiate ourselves from our competition.
The platform is still fairly new to us, however we are seeing some results of marketing efforts - customers have responded to us with inquiries based upon the campaign we are running.

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Partner / Owner

Bridge MarketingLogistics & Supply Chain, 1-10 employees

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SFMC enabled us to bring multiple brands onto the same platform whilst allowing them to remain autonomous. This allowed us to reduce emails being sent from 3 systems down to 1
Having email data from multiple brands in the same system allows us to make informed consumer decisions and share with the business
Although not designed to be a CRM tool, SFMC has allowed us to segment emails in a very detailed well. Numerous campaigns can be created easily, all with very small differences which can generate large ROI

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Technical Project Manager

Speedo International LtdTextiles, 51-200 employees

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Screenshots

See All (4) Autoklose Screenshots

See All (5) Salesforce Marketing Cloud Email Studio Screenshots

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Rating Summary

Autoklose

Salesforce Marketing Cloud Email Studio

Autoklose

Salesforce Marketing Cloud Email Studio

Autoklose

Salesforce Marketing Cloud Email Studio

Autoklose

Salesforce Marketing Cloud Email Studio

Autoklose

Salesforce Marketing Cloud Email Studio

Autoklose

Salesforce Marketing Cloud Email Studio

Autoklose

Salesforce Marketing Cloud Email Studio

Autoklose

Salesforce Marketing Cloud Email Studio

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