Autoklose vs Salesforce Marketing Cloud Email Studio

• It is helping in editing, managing, and send[ing] out large marketing campaigns.
• It is easy to handle multiple emails in appropriate sequence.
• Our company [has been] using this for a very long time. It is one of the perfect email solutions we found for our organization.
• I have been very much impressed by their support staff.

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• Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
• Manages newsletter subscriptions and allows us to deploy on specific dates/times.
• Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.

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• AutoKlose uses your own email, (e.g. Microsoft Outlook), so it runs the risk of exceeding the Microsoft Message Rate Limit, which can be problematic for your Outlook account.
• Additional throttling limits for the SMTP Authentication protocol are:
• 30 messages per minute
• Recipient rate limit of 10,000 recipients per day.
• Exceeding these limits will cause the following issues:
• Exceeding the per minute limit causes email delivery delays, any excess in message submission will be throttled and successively carried over to the following minutes.
• Exceeding the per day limit causes the following error message:
• 554 5.2.0 STOREDRV.Submission.Exception:SubmissionQuotaExceededException.

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• Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
• SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go

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• I feel the increased prospect engagement and business opportunities created supported the cost. In my industry 1 customer can support positive ROI.
• I saw an overall increase in mass emailing effectiveness and we were able to automate majority of our campaigns which increased productivity for marketing & sales.

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• Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
• Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
• Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.

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