Ortto

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Ortto	Score 8.8 out of 10	Mid-Size Companies (51-1,000 employees)	Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…	$509 per month

Pricing

Ortto

Editions & Modules

Professional: $509/mo, paid annually
per month
Business: $849/mo, paid annually
per month
Enterprise: $1,699/mo, paid annually
per month

Offerings

Pricing Offerings
Ortto
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Ortto
Considered Both Products	Ortto Michael Rastall, MBA IT Project Manager Chose Ortto Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of … Incentivized Helpful? Verified User Consultant Chose Ortto How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! Th… Incentivized Helpful? Verified User Consultant Chose Ortto Autopilot is the worst of the marketing automation tools. It's got a great visual editor, but it isn't auditable and doesn't provide the basic functionality most other tools do for landing page editing etc. I'm unclear why all these positive reviews exist. Yes it's cheap, but … Helpful? Verified User Director Chose Ortto Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both. Incentivized Helpful? Verified User Professional Chose Ortto Autopilot stacks up okay against the competition, but there are many platforms out there that are doing the same thing, either better and/or cheaper. I recently reviewed Klaviyo and Pardot and both seem to have more capabilities then Autopilot. Mailchimp is another competitor … Incentivized Helpful? Bryan McAnulty Product Director Chose Ortto Autopilot is a modern and powerful solution that we recommend to everyone looking for a marketing automation tool. Competitors either are outdated, overpriced or lacking features. We've been happily using Autopilot for years now. The only thing we'd wish to see added is … Incentivized Helpful? Nivas Ravichandran Product Marketing - Freshsales SaaS CRM Chose Ortto Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys. Incentivized Helpful? Megan Kratzman Director of Lifecycle Marketing Chose Ortto We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing … Incentivized Helpful? Emily Muhoberac Chief Operations Officer Chose Ortto While Autopilot cannot compete with the enterprise players (like HubSpot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, … Incentivized Helpful? Quentin Aisbett Digital Strategist Chose Ortto We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former … Incentivized Helpful? Verified User Manager Chose Ortto Autopilot is great if you want a more visual and user-friendly campaign creator. Building journeys takes a minute to learn but a few weeks to master as there are a lot of extra functionalities that are possible. The AP support team is excellent and always answered all of our … Incentivized Helpful?

Features

Ortto

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Ortto 9.0 11 Ratings 15% above category average
WYSIWYG email editor	8.911 Ratings
Dynamic content	8.98 Ratings
Ability to test dynamic content	8.98 Ratings
A/B testing	8.98 Ratings
Mobile optimization	8.910 Ratings
Email deliverability reporting	9.911 Ratings
List management	8.911 Ratings
Triggered drip sequences	8.911 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Ortto 9.2 11 Ratings 17% above category average
Lead nurturing automation	9.911 Ratings
Data quality management	8.910 Ratings
Automated sales alerts and tasks	8.99 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	Ortto 8.9 9 Ratings 16% above category average
Event/webinar marketing	8.99 Ratings

Social Media Marketing

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Ortto 8.9 12 Ratings 17% above category average
Dashboards	8.912 Ratings
Standard reports	8.912 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Ortto 8.9 9 Ratings 16% above category average
API	8.98 Ratings
Customizability	8.99 Ratings
Integration with Salesforce.com	8.97 Ratings

Best Alternatives
	Ortto
Small Businesses	Vbout Score 9.5 out of 10
Medium-sized Companies	PFL Direct Mail Platform Score 9.3 out of 10
Enterprises	PFL Direct Mail Platform Score 9.3 out of 10
All Alternatives	View all alternatives

User Ratings
	Ortto
Likelihood to Recommend	8.9 (12 ratings)

User Testimonials
	Ortto
Likelihood to Recommend	Ortto Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else. Incentivized Michael Rastall, MBA IT Project Manager Read full review
Pros	Ortto Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment. Easy and powerful email editing and creation built-in. No need for email template coding. Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time. Incentivized Bryan McAnulty Product Director Read full review
Cons	Ortto Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others. Incentivized Emily Muhoberac Chief Operations Officer Read full review
Alternatives Considered	Ortto How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start. Incentivized Verified User Anonymous Read full review
Return on Investment	Ortto Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager. Incentivized Verified User Anonymous Read full review
ScreenShots	Ortto Screenshots