Goolara Symphonie vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Goolara Symphonie
Score 7.0 out of 10
N/A
Goolara Symphonie is an email marketing platform available through both on-premise and hosted deployment. It includes features such as visual editing, a one-stop dashboard, and customizable transactional messages.N/A
Ortto
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$509
per month
Pricing
Goolara SymphonieOrtto
Editions & Modules
No answers on this topic
Professional
$509/mo, paid annually
per month
Business
$849/mo, paid annually
per month
Enterprise
$1,699/mo, paid annually
per month
Offerings
Pricing Offerings
Goolara SymphonieOrtto
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Goolara SymphonieOrtto
Top Pros

No answers on this topic

Features
Goolara SymphonieOrtto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Goolara Symphonie
8.6
1 Ratings
6% above category average
Ortto
9.0
11 Ratings
14% above category average
Dynamic content8.01 Ratings8.98 Ratings
Ability to test dynamic content8.01 Ratings8.98 Ratings
Landing pages7.01 Ratings00 Ratings
A/B testing10.01 Ratings8.98 Ratings
Mobile optimization9.01 Ratings8.910 Ratings
Email deliverability reporting10.01 Ratings9.911 Ratings
List management9.01 Ratings8.911 Ratings
Triggered drip sequences8.01 Ratings8.911 Ratings
WYSIWYG email editor00 Ratings8.911 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Goolara Symphonie
8.3
1 Ratings
7% above category average
Ortto
8.9
12 Ratings
17% above category average
Dashboards10.01 Ratings8.912 Ratings
Standard reports8.01 Ratings8.912 Ratings
Custom reports7.01 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Goolara Symphonie
-
Ratings
Ortto
9.2
11 Ratings
17% above category average
Lead nurturing automation00 Ratings9.911 Ratings
Data quality management00 Ratings8.910 Ratings
Automated sales alerts and tasks00 Ratings8.99 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Goolara Symphonie
-
Ratings
Ortto
8.9
9 Ratings
16% above category average
Event/webinar marketing00 Ratings8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Goolara Symphonie
-
Ratings
Ortto
8.9
8 Ratings
17% above category average
Social profile integration00 Ratings8.98 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Goolara Symphonie
-
Ratings
Ortto
8.9
9 Ratings
16% above category average
API00 Ratings8.98 Ratings
Customizability00 Ratings8.99 Ratings
Integration with Salesforce.com00 Ratings8.97 Ratings
Best Alternatives
Goolara SymphonieOrtto
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
Goolara SymphonieOrtto
Likelihood to Recommend
8.0
(1 ratings)
8.9
(12 ratings)
User Testimonials
Goolara SymphonieOrtto
Likelihood to Recommend
Goolara LLC
Goolara comes with awesome features like A/B Splits, Dynamic Content, Triggered Email and more. The highlight is that Goolara provides all these enterprise-level email marketing features within an affordable price range. Goolara works well in data control like archiving, custom tables, dashboard controls and segmentation. There is another notable feature is "Fix After Sending". If you make a mistake while sending the email, Goolara will let you fix it even after you have started sending.
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Ortto
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Pros
Goolara LLC
  • Advanced Email Features
  • Calendar Dashboard
  • Awesome Visual editor
  • Triggered Email
  • Dynamic Content
  • Transactional Email
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Ortto
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Cons
Goolara LLC
  • Need more Flexible Plans
  • Should add a Demo Page on the home page
  • More templates are always welcome
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Ortto
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Alternatives Considered
Goolara LLC
We tried both MailChimp and SendPulse. SendPulse should improve the autocomplete fields and it comes with fewer templates. MailChimp lacks in more integration with other programs and software. Once you create a template on MailChimp, it seems difficult to edit. Goolara works perfectly with auto-responders, has an advanced bounce tracking system, mailing frequency limits, and more. I'm sure you won't regret once you are ready to set with Goolara.
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Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Return on Investment
Goolara LLC
  • All in One Email tool. We won't need another tool for the same functionalities.
  • Powerful built-in visual editors help us to work in the same place without navigation to other pages.
  • Calendar Dashboard lets us see all future work at a glance.
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Ortto
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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ScreenShots

Ortto Screenshots

Screenshot of Creates a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of Custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto can create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of A drag and drop editor can be used to achieve pixel-perfect designs and go beyond opens and click-throughs and attribute revenue to every email.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.