35 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.2 out of 100
Based on 35 reviews and ratings
Keap
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Top Rated
340 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.2 out of 100
Based on 340 reviews and ratings
Feature Set Ratings
- Autopilot ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure
Email & Online Marketing
8.4
Autopilot
84%
6.8
Keap
68%
Autopilot ranks higher in 6/9 features
Autopilot ranks higher in 6/9 features
WYSIWYG email editor
8.2
82%
11 Ratings
7.7
77%
49 Ratings
Dynamic content
8.4
84%
8 Ratings
5.9
59%
46 Ratings
Ability to test dynamic content
8.3
83%
8 Ratings
2.0
20%
14 Ratings
A/B testing
8.4
84%
8 Ratings
6.0
60%
9 Ratings
Mobile optimization
8.5
85%
10 Ratings
6.8
68%
105 Ratings
Email deliverability reporting
8.6
86%
21 Ratings
8.2
82%
174 Ratings
List management
8.5
85%
11 Ratings
8.7
87%
125 Ratings
Triggered drip sequences
8.5
85%
11 Ratings
8.6
86%
48 Ratings
Landing pages
N/A
0 Ratings
7.1
71%
113 Ratings
Lead Management
8.6
Autopilot
86%
7.9
Keap
79%
Autopilot ranks higher in 2/4 features
Autopilot ranks higher in 2/4 features
Lead nurturing
9.2
92%
11 Ratings
8.5
85%
124 Ratings
Data quality management
8.3
83%
10 Ratings
7.1
71%
111 Ratings
Automated sales alerts and tasks
8.3
83%
9 Ratings
9.1
91%
117 Ratings
Lead scoring and grading
N/A
0 Ratings
6.9
69%
110 Ratings
Campaign Management
8.5
Autopilot
85%
7.6
Keap
76%
Autopilot ranks higher in 1/2 features
Autopilot ranks higher in 1/2 features
Event/webinar marketing
8.5
85%
9 Ratings
7.0
70%
13 Ratings
Calendaring
N/A
0 Ratings
8.2
82%
72 Ratings
Social Media Marketing
8.5
Autopilot
85%
4.5
Keap
45%
Autopilot ranks higher in 1/2 features
Autopilot ranks higher in 1/2 features
Social profile integration
8.5
85%
8 Ratings
4.0
40%
14 Ratings
Social sharing and campaigns
N/A
0 Ratings
4.9
49%
14 Ratings
Reporting & Analytics
8.3
Autopilot
83%
7.2
Keap
72%
Autopilot ranks higher in 2/3 features
Autopilot ranks higher in 2/3 features
Dashboards
8.3
83%
12 Ratings
6.5
65%
54 Ratings
Standard reports
8.2
82%
12 Ratings
7.9
79%
123 Ratings
Custom reports
N/A
0 Ratings
7.2
72%
114 Ratings
Platform & Infrastructure
8.3
Autopilot
83%
6.2
Keap
62%
Autopilot ranks higher in 3/6 features
Autopilot ranks higher in 3/6 features
API
8.2
82%
8 Ratings
7.9
79%
105 Ratings
Customizability
8.3
83%
9 Ratings
7.0
70%
116 Ratings
Integration with Salesforce.com
8.3
83%
7 Ratings
5.0
50%
4 Ratings
Role-based workflow & approvals
N/A
0 Ratings
7.4
74%
91 Ratings
Integration with Microsoft Dynamics CRM
N/A
0 Ratings
5.0
50%
5 Ratings
Integration with SugarCRM
N/A
0 Ratings
5.0
50%
4 Ratings
Attribute Ratings
- Autopilot is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
8.3
Autopilot
83%
12 Ratings
8.2
Keap
82%
186 Ratings
Likelihood to Renew
Autopilot
N/A
0 Ratings
7.5
Keap
75%
38 Ratings
Usability
Autopilot
N/A
0 Ratings
6.6
Keap
66%
21 Ratings
Availability
Autopilot
N/A
0 Ratings
9.1
Keap
91%
11 Ratings
Performance
Autopilot
N/A
0 Ratings
9.1
Keap
91%
11 Ratings
Support Rating
Autopilot
N/A
0 Ratings
7.6
Keap
76%
28 Ratings
In-Person Training
Autopilot
N/A
0 Ratings
8.6
Keap
86%
5 Ratings
Online Training
Autopilot
N/A
0 Ratings
9.5
Keap
95%
5 Ratings
Implementation Rating
Autopilot
N/A
0 Ratings
8.0
Keap
80%
16 Ratings
Product Scalability
Autopilot
N/A
0 Ratings
8.2
Keap
82%
3 Ratings
Likelihood to Recommend
Autopilot
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
IT Project Manager
Alliance Data Card ServicesFinancial Services, 5001-10,000 employees
Keap
Keap is well suited for beginners of email marketing and most likely smaller companies as well. For someone who is new to the email marketing world, the click and drop features are easy to understand and use. They can also save their email broadcasts and create duplicates of them so it would save them time if they are doing things in a similar fashion. For example, if they have a monthly newsletter and want the format to be consistent they can just save the template and then reuse it over and over, just updating the info text and images. On the flip side, for those who have been in the email marketing world for longer or understand more coding Keap is not the best for them. They would be limited to how much customization they can create in their emails and find that it might not best suit their needs.

Verified User
Employee in Marketing
Professional Training & Coaching Company, 51-200 employeesPros
Autopilot
- Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
- Easy and powerful email editing and creation built-in. No need for email template coding.
- Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Product Director
Velora StudiosDesign, 1-10 employees
Keap
- Campaign Builder - as I’m a visual person, the ability to map out and build automation on not only sales and marketing funnels, but internal processes as well. This has been a game-changer to setup automation and we continue to reap the rewards years later.
- CRM - using it as a CRM has allowed me to have a single source of truth for my leads and customers to collect info on, add notes, track and trigger automation savings hours every week, and help prevent leads from falling through the cracks.
- Innovation - they were one of the first in the market and are still innovating to make the product better.
CEO (Chief Executive Officer)
Streamline For SuccessInformation Technology & Services, 1-10 employees
Cons
Autopilot
- Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Chief Operations Officer
Sapper Consulting, LLCMarketing and Advertising, 51-200 employees
Keap
- Keap is almost infinitely customizable, and it is VERY powerful, and I think all that potential can overwhelm the new user. The key is to start small and simple - even little automations can make a huge difference.
- My business is simple enough that I find Keap's reporting sufficient, but I hear from other business owners that they would like more/different reports.
- The state-by-state, regional and municipal sales tax thing can get complicated, but I hear they are working on it.
Founder & CEO
The Organized Artist CompanyE-Learning, 1-10 employees
Pricing Details
Autopilot
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0
Autopilot Editions & Modules
Edition
Silver | $491 |
---|---|
Gold | $1491 |
Platinum | $2491 |
Custom | Request by quote |
- per month
- none
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount.Keap
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$129 per month
Keap Editions & Modules
Edition
Pro | $129.001 |
---|---|
Max | $199.001 |
- per month
Additional Pricing Details
All plans awith 1 user and 500 contacts. The price is $30.00 for each additional user.Likelihood to Renew
Autopilot
No score
No answers yet
No answers on this topic
Keap
Keap 7.5
Based on 38 answers
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Marketing Automation Manager
Home Care PulseIndividual & Family Services, 11-50 employees
Usability
Autopilot
No score
No answers yet
No answers on this topic
Keap
Keap 6.6
Based on 21 answers
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Program Specialist
University of ConnecticutHigher Education, 1001-5000 employees
Reliability and Availability
Autopilot
No score
No answers yet
No answers on this topic
Keap
Keap 9.1
Based on 11 answers
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.

Verified User
Director in Marketing
Management Consulting Company, 1-10 employeesPerformance
Autopilot
No score
No answers yet
No answers on this topic
Keap
Keap 9.1
Based on 11 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
CEO
Conversion Marketing Experts, LLCMarketing and Advertising, 11-50 employees
Support Rating
Autopilot
No score
No answers yet
No answers on this topic
Keap
Keap 7.6
Based on 28 answers
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.

Verified User
Consultant in Sales
Education Management Company, 1001-5000 employeesIn-Person Training
Autopilot
No score
No answers yet
No answers on this topic
Keap
Keap 8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
CEO
Conversion Marketing Experts, LLCMarketing and Advertising, 11-50 employees
Online Training
Autopilot
No score
No answers yet
No answers on this topic
Keap
Keap 9.5
Based on 5 answers
The online training is excellent (now). When we first signed on it was almost non-existent. They have online videos and hold webinars for almost every area of the software.

Verified User
Director in Marketing
Management Consulting Company, 1-10 employeesImplementation Rating
Autopilot
No score
No answers yet
No answers on this topic
Keap
Keap 8.0
Based on 16 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Consultant / Owner
Berlin Crush Consulting
Alternatives Considered
Autopilot
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.

Verified User
Consultant in Marketing
Marketing & Advertising Company, 1-10 employeesKeap
Keap is definitely the strong leader in this space. As a Keap Certified Partner, our company has implemented Keap for over 500 customers. On occasion, customers come to use other tools such as Ontraport or ActiveCampaign. In all cases, they've been ecstatic with the benefits they get when moving to Keap.
Founder & CEO
Box Out MarketingMarketing & Advertising, 11-50 employees
Scalability
Autopilot
No score
No answers yet
No answers on this topic
Keap
Keap 8.2
Based on 3 answers
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.

Verified User
C-Level Executive in Marketing
Marketing & Advertising Company, 1-10 employeesReturn on Investment
Autopilot
- Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.

Verified User
Director in Information Technology
Market Research Company, 11-50 employeesKeap
- I’ve generated leads and closed business with Keap non-stop since 2008
- Keap notifies my team around the world when a lead, sale, or issue comes in
- Keap automation does the work of at least two to three people 24/7 since 2008
Chief Whispering Officer
The Sales Whisperer®Marketing and Advertising, 1-10 employees