What users are saying about
35 Ratings
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Top Rated
216 Ratings
35 Ratings
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Score 9.2 out of 100

Litmus

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Top Rated
216 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Feature Set Ratings

  • Autopilot ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.4

Autopilot

84%
4.6

Litmus

46%
Autopilot ranks higher in 7/9 features

WYSIWYG email editor

8.2
82%
11 Ratings
2.9
29%
10 Ratings

Dynamic content

8.4
84%
8 Ratings
5.3
53%
6 Ratings

Ability to test dynamic content

8.3
83%
8 Ratings
7.9
79%
89 Ratings

A/B testing

8.4
84%
8 Ratings
1.9
19%
4 Ratings

Mobile optimization

8.4
84%
10 Ratings
9.2
92%
142 Ratings

Email deliverability reporting

8.6
86%
21 Ratings
8.4
84%
116 Ratings

List management

8.5
85%
11 Ratings
1.8
18%
2 Ratings

Triggered drip sequences

8.5
85%
11 Ratings
1.0
10%
1 Rating

Landing pages

N/A
0 Ratings
2.6
26%
3 Ratings

Lead Management

8.6

Autopilot

86%

Litmus

Feature Set Not Supported
N/A
Autopilot ranks higher in 3/3 features

Lead nurturing

9.2
92%
11 Ratings
N/A
0 Ratings

Data quality management

8.3
83%
10 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.3
83%
9 Ratings
N/A
0 Ratings

Campaign Management

8.5

Autopilot

85%

Litmus

Feature Set Not Supported
N/A
Autopilot ranks higher in 1/1 features

Event/webinar marketing

8.5
85%
9 Ratings
N/A
0 Ratings

Social Media Marketing

8.5

Autopilot

85%

Litmus

Feature Set Not Supported
N/A
Autopilot ranks higher in 1/1 features

Social profile integration

8.5
85%
8 Ratings
N/A
0 Ratings

Reporting & Analytics

8.3

Autopilot

83%
6.9

Litmus

69%
Autopilot ranks higher in 2/3 features

Dashboards

8.3
83%
12 Ratings
5.6
56%
10 Ratings

Standard reports

8.2
82%
12 Ratings
7.9
79%
103 Ratings

Custom reports

N/A
0 Ratings
7.0
70%
71 Ratings

Platform & Infrastructure

8.2

Autopilot

82%

Litmus

Feature Set Not Supported
N/A
Autopilot ranks higher in 3/3 features

API

8.2
82%
8 Ratings
N/A
0 Ratings

Customizability

8.3
83%
9 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.3
83%
7 Ratings
N/A
0 Ratings

Pre-Send Testing

Autopilot

Feature Set Not Supported
N/A
8.9

Litmus

89%
Litmus ranks higher in 4/4 features

URL Validation

N/A
0 Ratings
8.9
89%
99 Ratings

Link Tracking

N/A
0 Ratings
8.7
87%
85 Ratings

Spam Testing

N/A
0 Ratings
8.4
84%
106 Ratings

Email Previews

N/A
0 Ratings
9.6
96%
131 Ratings

Attribute Ratings

  • Litmus is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.3

Autopilot

83%
12 Ratings
9.0

Litmus

90%
152 Ratings

Likelihood to Renew

Autopilot

N/A
0 Ratings
9.9

Litmus

99%
11 Ratings

Usability

Autopilot

N/A
0 Ratings
9.5

Litmus

95%
12 Ratings

Availability

Autopilot

N/A
0 Ratings
9.4

Litmus

94%
5 Ratings

Performance

Autopilot

N/A
0 Ratings
8.6

Litmus

86%
5 Ratings

In-Person Training

Autopilot

N/A
0 Ratings
9.0

Litmus

90%
1 Rating

Online Training

Autopilot

N/A
0 Ratings
8.0

Litmus

80%
1 Rating

Implementation Rating

Autopilot

N/A
0 Ratings
9.4

Litmus

94%
9 Ratings

Product Scalability

Autopilot

N/A
0 Ratings
9.4

Litmus

94%
4 Ratings

Likelihood to Recommend

Autopilot

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Michael Rastall, MBA | TrustRadius Reviewer

Litmus

If you are building emails outside the scope of your email platform's tested and approved templates, and you send at least one email a week, the value of a Litmus subscription can not be better! If you send one email a month or less or use your email platform's tried and tested templates, Litmus is probably not a necessary expense.
Anonymous | TrustRadius Reviewer

Pros

Autopilot

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Bryan McAnulty | TrustRadius Reviewer

Litmus

  • Email approval process: Visual indicators of what to change and green approval button.
  • Insight into user device: Easy visuals show the percentage and number of devices used to view the emails.
  • Insight into time spent on each email: Grouped into three categories to easily determine how long is spent on each email so decisions on content length can be made for future emails to the targets.
Anonymous | TrustRadius Reviewer

Cons

Autopilot

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac | TrustRadius Reviewer

Litmus

  • Full Admins don't have the same level of access as Account Owner - e.g. some granular permissions can only be assigned by the owner.
  • Not as many email client/browser/device variants as Email on Acid (but all the main ones).
  • Can't locate the Analytics by the id in the Analytics tag!
Sally Gurney | TrustRadius Reviewer

Pricing Details

Autopilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0

Autopilot Editions & Modules

Edition
Silver$491
Gold$1491
Platinum$2491
CustomRequest by quote
  1. per month
  2. none
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount.

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Litmus Editions & Modules

Additional Pricing Details

Likelihood to Renew

Autopilot

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.9
Based on 11 answers
I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.
Anonymous | TrustRadius Reviewer

Usability

Autopilot

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.5
Based on 12 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

Reliability and Availability

Autopilot

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.4
Based on 5 answers
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
Anonymous | TrustRadius Reviewer

Performance

Autopilot

No score
No answers yet
No answers on this topic

Litmus

Litmus 8.6
Based on 5 answers
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
Anonymous | TrustRadius Reviewer

In-Person Training

Autopilot

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.0
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

Online Training

Autopilot

No score
No answers yet
No answers on this topic

Litmus

Litmus 8.0
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

Implementation Rating

Autopilot

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.4
Based on 9 answers
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Autopilot

How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Anonymous | TrustRadius Reviewer

Litmus

Workday is something our company uses for time entries and the learning portion for different [pieces of] training that we go through. We integrated Litmus with Workday to better be able to understand metrics of the amount of time that is logged in as well as the amount of training that employees go through, which has helped us pinpoint who needs necessary training and how to function better and more efficiently as a company.
Anonymous | TrustRadius Reviewer

Scalability

Autopilot

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.4
Based on 4 answers
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
Anonymous | TrustRadius Reviewer

Return on Investment

Autopilot

  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
Anonymous | TrustRadius Reviewer

Litmus

  • Shortened email review cycles in an agency setting with the ability to share tests with clients
  • The code editor clearly identifies errors in HTML which is a significant time-saver and helps with overall campaign results
  • Rich spam testing to identify any potential issues prior to sending has decreased bounce rates.
Meghan Calzaretta | TrustRadius Reviewer

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