What users are saying about
29 Ratings
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Top Rated
114 Ratings
29 Ratings
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Score 6.9 out of 100

Litmus

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Top Rated
114 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Autopilot

It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools.
Anonymous | TrustRadius Reviewer

Litmus

After using some other email testing services, I've found Litmus to be the most robust tool with the most features. Beyond providing a good product, they provide excellent support, maintain an involved community of email marketing professionals, and provide industry-leading information in their blog and free webinars. Litmus is best suited for organizations needing to efficiently turn custom coded email campaigns or companies that have many different email templates. If your organization is only sending a monthly newsletter and your template is well tested, Litmus may be overkill for your needs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Autopilot
5.9
Litmus
5.0
WYSIWYG email editor
Autopilot
5.6
Litmus
5.3
Dynamic content
Autopilot
6.1
Litmus
6.0
Ability to test dynamic content
Autopilot
5.5
Litmus
7.0
A/B testing
Autopilot
6.0
Litmus
3.1
Mobile optimization
Autopilot
6.4
Litmus
8.5
Email deliverability reporting
Autopilot
5.4
Litmus
7.6
List management
Autopilot
6.3
Litmus
2.2
Triggered drip sequences
Autopilot
6.1
Litmus
1.0
Landing pages
Autopilot
Litmus
4.1

Lead Management

Autopilot
5.5
Litmus
Lead nurturing
Autopilot
6.1
Litmus
Data quality management
Autopilot
5.2
Litmus
Automated sales alerts and tasks
Autopilot
5.1
Litmus

Campaign Management

Autopilot
6.5
Litmus
Event/webinar marketing
Autopilot
6.5
Litmus

Social Media Marketing

Autopilot
6.3
Litmus
Social profile integration
Autopilot
6.3
Litmus

Reporting & Analytics

Autopilot
6.0
Litmus
6.8
Dashboards
Autopilot
6.0
Litmus
6.7
Standard reports
Autopilot
6.0
Litmus
7.9
Custom reports
Autopilot
Litmus
5.7

Platform & Infrastructure

Autopilot
5.1
Litmus
API
Autopilot
5.2
Litmus
Customizability
Autopilot
5.5
Litmus
Integration with Salesforce.com
Autopilot
4.6
Litmus

Pre-Send Testing

Autopilot
Litmus
9.0
URL Validation
Autopilot
Litmus
9.1
Link Tracking
Autopilot
Litmus
8.1
Spam Testing
Autopilot
Litmus
9.3
Email Previews
Autopilot
Litmus
9.5

Pros

Autopilot

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Bryan McAnulty | TrustRadius Reviewer

Litmus

  • Inbox renders are the prime reason I use Litmus, I am confident they represent reality.
  • Litmus helps legitimize the struggles of every email developer.
  • Litmus makes it very easy to share results, whether they are inbox renders or email analytics, with my entire team.
Anonymous | TrustRadius Reviewer

Cons

Autopilot

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac | TrustRadius Reviewer

Litmus

  • I very much like using Litmus Builder, however, I have recently had issues with it taking a very long time to load from Checklist to Builder, and also very long wait times for giving links to share with other developers.
  • I'd like to see more up-to-date devices offered for Android and Gmail for Android - such as the more recent Galaxy versions offered by Samsung.
  • It would be great to see an actual support ticket when submitting to litmus in order to more easily communicate any issues that may have developed since submitting that ticket.
Samantha Brady | TrustRadius Reviewer

Likelihood to Renew

Autopilot

No score
No answers yet
No answers on this topic

Litmus

Litmus 7.7
Based on 2 answers
I will always like to continue using Litmus because of the features it offers. Always very easy to use and excellent results in terms of testing emails
Anonymous | TrustRadius Reviewer

Usability

Autopilot

No score
No answers yet
No answers on this topic

Litmus

Litmus 8.6
Based on 4 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

Reliability and Availability

Autopilot

No score
No answers yet
No answers on this topic

Litmus

Litmus 8.2
Based on 2 answers
I rarely encounter any issues like that.
Anonymous | TrustRadius Reviewer

In-Person Training

Autopilot

No score
No answers yet
No answers on this topic

Litmus

Litmus 8.2
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

Online Training

Autopilot

No score
No answers yet
No answers on this topic

Litmus

Litmus 7.3
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

Implementation Rating

Autopilot

No score
No answers yet
No answers on this topic

Litmus

Litmus 8.2
Based on 4 answers
Atleat one members in every team should have access to it and should be able to integrate it when required.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Autopilot

Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both.
Anonymous | TrustRadius Reviewer

Litmus

The only other email rendering services I have tried is the Email on Acid integration built into Sailthru. It was a stripped-down version of the EoA platform and was difficult to navigate. At that point, I had used Litmus for nearly three years and did not have much trust in the EoA integration when I saw some rendering disparities.
Anonymous | TrustRadius Reviewer

Return on Investment

Autopilot

  • Decreased the hours spend manually cleaning contact lists and prepping mass email sends.
  • Lift in overall email engagement, including deliverability, open and click rates, CTOR, etc. due to the ability to personalize and segment email lists.
  • Saves time for the entire sales team by automating many of their sales communication processes.
Megan Kratzman | TrustRadius Reviewer

Litmus

  • The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
  • While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
  • Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.
Steffany Winkelmann | TrustRadius Reviewer

Screenshots

Pricing Details

Autopilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Autopilot Editions & Modules

Edition
Silver$491
Gold$1491
Platinum$2491
CustomRequest by quote
  1. per month
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount.

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Litmus Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison