34 Ratings
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Score 8.7 out of 100
42 Ratings
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Score 7 out of 100

Likelihood to Recommend

Autopilot

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Michael Rastall, MBA | TrustRadius Reviewer

ABM Essentials, powered by Marketo Engage

In highly concentrated markets where there are relatively few very large customers. Or, while there are many potential customers, there are a small number of large accounts that we want to reach. In those where there are many contacts or leads in key accounts that we must impact with our marketing since all those leads or contacts influence the decision. Where the opportunities are very large and the sales cycle is long and with multiple internal and external decision-makers. In this sense, it would not apply in markets where the company has a secure monopoly on customers, for example, pharmaceutical companies with an exclusive or unique product. since all potential leads would go to you anyway.
Victor Ramirez Benitez | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Autopilot
7.7
ABM Essentials, powered by Marketo Engage
WYSIWYG email editor
Autopilot
7.4
ABM Essentials, powered by Marketo Engage
Dynamic content
Autopilot
7.7
ABM Essentials, powered by Marketo Engage
Ability to test dynamic content
Autopilot
7.5
ABM Essentials, powered by Marketo Engage
A/B testing
Autopilot
7.7
ABM Essentials, powered by Marketo Engage
Mobile optimization
Autopilot
7.8
ABM Essentials, powered by Marketo Engage
Email deliverability reporting
Autopilot
7.5
ABM Essentials, powered by Marketo Engage
List management
Autopilot
7.9
ABM Essentials, powered by Marketo Engage
Triggered drip sequences
Autopilot
7.8
ABM Essentials, powered by Marketo Engage

Lead Management

Autopilot
7.7
ABM Essentials, powered by Marketo Engage
Lead nurturing
Autopilot
8.3
ABM Essentials, powered by Marketo Engage
Data quality management
Autopilot
7.4
ABM Essentials, powered by Marketo Engage
Automated sales alerts and tasks
Autopilot
7.4
ABM Essentials, powered by Marketo Engage

Campaign Management

Autopilot
7.9
ABM Essentials, powered by Marketo Engage
Event/webinar marketing
Autopilot
7.9
ABM Essentials, powered by Marketo Engage

Social Media Marketing

Autopilot
7.9
ABM Essentials, powered by Marketo Engage
Social profile integration
Autopilot
7.9
ABM Essentials, powered by Marketo Engage

Reporting & Analytics

Autopilot
7.5
ABM Essentials, powered by Marketo Engage
Dashboards
Autopilot
7.6
ABM Essentials, powered by Marketo Engage
Standard reports
Autopilot
7.5
ABM Essentials, powered by Marketo Engage

Platform & Infrastructure

Autopilot
7.4
ABM Essentials, powered by Marketo Engage
API
Autopilot
7.3
ABM Essentials, powered by Marketo Engage
Customizability
Autopilot
7.5
ABM Essentials, powered by Marketo Engage
Integration with Salesforce.com
Autopilot
7.4
ABM Essentials, powered by Marketo Engage

Pros

Autopilot

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Bryan McAnulty | TrustRadius Reviewer

ABM Essentials, powered by Marketo Engage

  • It is essentially open source, so you can do whatever you want with it. If you have the time and designated resources, you can make it do almost anything you want as far as marketing automation.
  • I like the community of users. It offers a chance to connect with Marketo experts even if you are the lone Marketo wolf in your organization.
  • The ability to utilize existing templates for marketing design helps a lot when you are just getting started --- especially if you don't have an email designer on staff.
Kate Currin Seiferth | TrustRadius Reviewer

Cons

Autopilot

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac | TrustRadius Reviewer

ABM Essentials, powered by Marketo Engage

  • Didn't help us score accounts/ prospects any better. Scoring is relative, but it wasn't indicative of actual interest or need at the account level. When 2 people read the same email, usually means it's delegated rather than 2 people are interested.
  • Didn't help uncover more 'hot' accounts for our sales team through Salesforce. It generates a very marketing-team only view of accounts.
  • Segmentation doesn't enable us to target roles or personas differently. It provides department-level segmentation but not intra-departmental role segmentation
Anonymous | TrustRadius Reviewer

Alternatives Considered

Autopilot

How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Anonymous | TrustRadius Reviewer

ABM Essentials, powered by Marketo Engage

It allows you to focus on the accounts that are most important to your business and engage with them in a personalized way. Adding to a greater interaction through all possible channels, including email, Internet, advertisements, events, social and mobile; use the behaviors and interactions of our contacts to deliver highly personalized messages at the right time. The Analysis of measuring the impact (in addition to optimizing the results of your efforts) of ABM through key dimensions, such as pipeline generation and sales. Finally, we can take advantage of complementary solutions offered by ISVs and other Marketo LaunchPoint® partners with solutions such as predictive scoring and account enrichment, to expand Marketo ABM's capabilities.
Victor Ramirez Benitez | TrustRadius Reviewer

Return on Investment

Autopilot

  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
Anonymous | TrustRadius Reviewer

ABM Essentials, powered by Marketo Engage

  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
Kate Currin Seiferth | TrustRadius Reviewer

Screenshots

Pricing Details

Autopilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0

Autopilot Editions & Modules

Edition
Silver$491
Gold$1491
Platinum$2491
CustomRequest by quote
  1. per month
  2. none
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount.

ABM Essentials, powered by Marketo Engage

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

ABM Essentials, powered by Marketo Engage Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Autopilot
7.7
ABM Essentials, powered by Marketo Engage
8.0

Add comparison