Nutshell CRM vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Nutshell
Score 7.2 out of 10
N/A
Nutshell offers a CRM with contact management, calendar sync, click-to-call, and collaboration features.
$20
per user, per month
Ortto
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$509
per month
Pricing
Nutshell CRMOrtto
Editions & Modules
Starter
$20
per user, per month
Pro
$35
per user, per month
Pro+
$70
per user, per month
Professional
$509/mo, paid annually
per month
Business
$849/mo, paid annually
per month
Enterprise
$1,699/mo, paid annually
per month
Offerings
Pricing Offerings
NutshellOrtto
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Nutshell CRMOrtto
Considered Both Products
Nutshell
Chose Nutshell CRM
I have only used Nutshell CRM.
Ortto

No answer on this topic

Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Nutshell CRMOrtto
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Nutshell CRM
7.4
11 Ratings
4% below category average
Ortto
-
Ratings
Customer data management / contact management9.010 Ratings00 Ratings
Workflow management8.39 Ratings00 Ratings
Territory management6.06 Ratings00 Ratings
Opportunity management9.07 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)7.511 Ratings00 Ratings
Quote & order management6.76 Ratings00 Ratings
Interaction tracking9.59 Ratings00 Ratings
Channel / partner relationship management3.01 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Nutshell CRM
8.8
6 Ratings
16% above category average
Ortto
-
Ratings
Case management9.75 Ratings00 Ratings
Call center management8.04 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Nutshell CRM
8.3
10 Ratings
9% above category average
Ortto
-
Ratings
Lead management8.59 Ratings00 Ratings
Email marketing8.08 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Nutshell CRM
8.9
9 Ratings
16% above category average
Ortto
-
Ratings
Task management9.08 Ratings00 Ratings
Reporting8.87 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Nutshell CRM
8.1
11 Ratings
6% above category average
Ortto
-
Ratings
Forecasting8.08 Ratings00 Ratings
Pipeline visualization7.810 Ratings00 Ratings
Customizable reports8.610 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Nutshell CRM
8.2
8 Ratings
8% above category average
Ortto
-
Ratings
Custom fields7.78 Ratings00 Ratings
Custom objects9.05 Ratings00 Ratings
Scripting environment9.01 Ratings00 Ratings
API for custom integration7.04 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Nutshell CRM
7.5
2 Ratings
10% below category average
Ortto
-
Ratings
Single sign-on capability9.01 Ratings00 Ratings
Role-based user permissions6.01 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Nutshell CRM
7.8
7 Ratings
7% above category average
Ortto
-
Ratings
Social data7.67 Ratings00 Ratings
Social engagement8.01 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Nutshell CRM
8.0
1 Ratings
11% above category average
Ortto
-
Ratings
Marketing automation8.01 Ratings00 Ratings
Compensation management8.01 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Nutshell CRM
7.5
11 Ratings
0% below category average
Ortto
-
Ratings
Mobile access7.511 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Nutshell CRM
-
Ratings
Ortto
9.0
11 Ratings
15% above category average
WYSIWYG email editor00 Ratings8.911 Ratings
Dynamic content00 Ratings8.98 Ratings
Ability to test dynamic content00 Ratings8.98 Ratings
A/B testing00 Ratings8.98 Ratings
Mobile optimization00 Ratings8.910 Ratings
Email deliverability reporting00 Ratings9.911 Ratings
List management00 Ratings8.911 Ratings
Triggered drip sequences00 Ratings8.911 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Nutshell CRM
-
Ratings
Ortto
9.2
11 Ratings
17% above category average
Lead nurturing automation00 Ratings9.911 Ratings
Data quality management00 Ratings8.910 Ratings
Automated sales alerts and tasks00 Ratings8.99 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Nutshell CRM
-
Ratings
Ortto
8.9
9 Ratings
16% above category average
Event/webinar marketing00 Ratings8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Nutshell CRM
-
Ratings
Ortto
8.9
8 Ratings
17% above category average
Social profile integration00 Ratings8.98 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Nutshell CRM
-
Ratings
Ortto
8.9
12 Ratings
17% above category average
Dashboards00 Ratings8.912 Ratings
Standard reports00 Ratings8.912 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Nutshell CRM
-
Ratings
Ortto
8.9
9 Ratings
16% above category average
API00 Ratings8.98 Ratings
Customizability00 Ratings8.99 Ratings
Integration with Salesforce.com00 Ratings8.97 Ratings
Best Alternatives
Nutshell CRMOrtto
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Nutshell CRMOrtto
Likelihood to Recommend
9.2
(11 ratings)
8.9
(12 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Nutshell CRMOrtto
Likelihood to Recommend
Nutshell, Inc.
This can be used for different industries, healthcare, IT, retail or any company with a customer service line, big or small. if i had to ask, i would say "Do you have any type of filing system that you use?" "anything where you are keeping track of personal/ business information." Do you need access to information on a day to day basis? If they do , then this can be used , especially if you need to keep track of the numbers; we like how we can see if are things going up or down.
Read full review
Ortto
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Pros
Nutshell, Inc.
  • Customization - we are able to make Nutshell make the most sense for our company and processes
  • Scheduling - the ability to set tasks allows us to never forget a follow-up call or email
  • Tags - allow us to prioritize leads and segment our customers and potential customers
  • Communication - the ability to tag colleagues in notes for callbacks or updates to accounts is very helpful to keep everyone on the same page
  • Email History - being able to blind copy all our email communication to Nutshell, allows us to have email threads and notes all in one place
Read full review
Ortto
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Read full review
Cons
Nutshell, Inc.
  • SWOT analysis --- currently we put this in as custom fields but they don't link up at all and are hard to read/navigate. We also use the custom fields for other information we want to capture. It would be nice to build those in so they can show the info as bullet points or something --- currently paragraph form and hard to find things at a glance.
  • Funnel could use some work. Only shows how many leads are currently in that part of the pipeline which doesn't give us a good historical comparison.
Read full review
Ortto
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Likelihood to Renew
Nutshell, Inc.
This is perfect for a small business / Home based business with SaaS. Nutshell constantly adds new features and the price is much better than more robust software like Salesforce.
Read full review
Ortto
No answers on this topic
Usability
Nutshell, Inc.
Very easy to use, great for small office
Read full review
Ortto
No answers on this topic
Support Rating
Nutshell, Inc.
Nutshell's support team has always been great and they tend to go above and beyond. They are polite, friendly, personable and great listeners. They are also great about sending follow up emails too.
Read full review
Ortto
No answers on this topic
Implementation Rating
Nutshell, Inc.
Implementation is difficult everytime but this was relatively simple due to the small amount of data we moved
Read full review
Ortto
No answers on this topic
Alternatives Considered
Nutshell, Inc.
Well, my team had trials for these others and they all prefer Nutshell for different reasons. I prefer it as I need a user-friendly software to help me out as I am not a big tech guy. I have heard others in the office say things like they like the way activities are scheduled better, or the way nothing ever gets accidentally erased if they hard crash or power goes out.
Read full review
Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Return on Investment
Nutshell, Inc.
  • Nutshell's mobility has provided significant ROI for me since we've started using the CRM. I've been able to provide immediate feedback to clients, schedule meetings from the field with confidence, and much more.
  • Nutshell's tagging features have helped us craft custom mailing/email lists. We struggled to do this in the past.
Read full review
Ortto
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
Read full review
ScreenShots

Ortto Screenshots

Screenshot of Creates a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of Custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto can create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of A drag and drop editor can be used to achieve pixel-perfect designs and go beyond opens and click-throughs and attribute revenue to every email.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.