Autopilot vs Outreach

• Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
• Easy and powerful email editing and creation built-in. No need for email template coding.
• Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.

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• Visibility into messaging efficacy - we can clearly see bounce rates, reply rates, etc with this tool
• Consistent messaging - the team is able to craft specific sequence messages that is used across the team, ensuring that our communications stay on-brand and highlight agreed-upon points for the message receiver.
• Integration with Salesforce - whether through a trigger or direct updates, specific actions in Outreach are synced seamlessly with our CRM, allowing us to continue to use Salesforce as our source of truth for cross-functional performance metrics.

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• Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.

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• The only negative(That I've been told they know and are working on) is the reporting for the SDR team. As they used Outreach the most seeing data is more important. Some information that would have helped the SDR team out was missing or incomplete. As I said above Outreach has said they planned on updating them.

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• Decreased the hours spend manually cleaning contact lists and prepping mass email sends.
• Lift in overall email engagement, including deliverability, open and click rates, CTOR, etc. due to the ability to personalize and segment email lists.
• Saves time for the entire sales team by automating many of their sales communication processes.

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• We switched from Salesloft, which was a significantly larger investment. As a business user, I do not see that big of an increase in functionality compared to the increased price. For managers, it does give better metrics and visibility into the team's activities.
• Like any tool of this kind, it increases the ability to reach a wider audience at once and automate a lot of the work.

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