What users are saying about
29 Ratings
34 Ratings
29 Ratings
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Score 6.9 out of 100
34 Ratings
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Score 6.1 out of 100

Likelihood to Recommend

Autopilot

It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools.
Anonymous | TrustRadius Reviewer

Percolate

It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.
Olin Graczyk | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Autopilot
6.0
Percolate
WYSIWYG email editor
Autopilot
5.7
Percolate
Dynamic content
Autopilot
6.1
Percolate
Ability to test dynamic content
Autopilot
5.5
Percolate
A/B testing
Autopilot
6.0
Percolate
Mobile optimization
Autopilot
6.4
Percolate
Email deliverability reporting
Autopilot
5.4
Percolate
List management
Autopilot
6.3
Percolate
Triggered drip sequences
Autopilot
6.1
Percolate

Lead Management

Autopilot
5.5
Percolate
Lead nurturing
Autopilot
6.1
Percolate
Data quality management
Autopilot
5.2
Percolate
Automated sales alerts and tasks
Autopilot
5.1
Percolate

Campaign Management

Autopilot
6.5
Percolate
Event/webinar marketing
Autopilot
6.5
Percolate

Social Media Marketing

Autopilot
6.4
Percolate
Social profile integration
Autopilot
6.4
Percolate

Reporting & Analytics

Autopilot
6.0
Percolate
Dashboards
Autopilot
6.1
Percolate
Standard reports
Autopilot
6.0
Percolate

Platform & Infrastructure

Autopilot
5.1
Percolate
API
Autopilot
5.2
Percolate
Customizability
Autopilot
5.6
Percolate
Integration with Salesforce.com
Autopilot
4.6
Percolate

Content Creation

Autopilot
Percolate
9.0
Ideation
Autopilot
Percolate
9.5
Approval workflows
Autopilot
Percolate
8.2
Content collaboration
Autopilot
Percolate
9.5
Content calendar
Autopilot
Percolate
8.4
Network for content licensing/production
Autopilot
Percolate
9.3

Content Publishing

Autopilot
Percolate
8.8
Content hub
Autopilot
Percolate
7.7
Content distribution
Autopilot
Percolate
9.8
Content promotion
Autopilot
Percolate
9.5
Content automation
Autopilot
Percolate
8.1

Content Reporting & Analytics

Autopilot
Percolate
8.3
Closed-loop tracking and reporting
Autopilot
Percolate
9.3
Content performance analytics
Autopilot
Percolate
7.2

Pros

Autopilot

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Bryan McAnulty | TrustRadius Reviewer

Percolate

  • The Percolate Brew feature has a human powered "learning" tool that learns about the kind of content our brand publishes. Using that, it provides tips and sources for new content. Each morning, we receive a list of content from around the world that is relevant to our brand and worth sharing with our own audience.
  • The ability to create one piece of content, and then customize it for our various channels is a real time saver. We can write an article, then easily create a shorter version for Twitter, or a more B2B focussed piece for LinkedIn.
  • Percolate helps our content creators decide when to post content - its posting schedule tool makes sure you don't overpost, but can also intelligently decide on a better time to post something based off past results.
Anonymous | TrustRadius Reviewer

Cons

Autopilot

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac | TrustRadius Reviewer

Percolate

  • Data is a mess. So unreliable. Takes so much time to create a concrete report.
  • There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
  • No paid management functionality.
  • Hated their listening tool abilities relative to other tools I've used.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Autopilot

No score
No answers yet
No answers on this topic

Percolate

Percolate 10.0
Based on 2 answers
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
Ashlee Taylor, MBA | TrustRadius Reviewer

Implementation Rating

Autopilot

No score
No answers yet
No answers on this topic

Percolate

Percolate 9.0
Based on 2 answers
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
Anonymous | TrustRadius Reviewer

Alternatives Considered

Autopilot

Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both.
Anonymous | TrustRadius Reviewer

Percolate

Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
Anonymous | TrustRadius Reviewer

Return on Investment

Autopilot

  • Decreased the hours spend manually cleaning contact lists and prepping mass email sends.
  • Lift in overall email engagement, including deliverability, open and click rates, CTOR, etc. due to the ability to personalize and segment email lists.
  • Saves time for the entire sales team by automating many of their sales communication processes.
Megan Kratzman | TrustRadius Reviewer

Percolate

  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
Nancy Ryerson | TrustRadius Reviewer

Screenshots

Pricing Details

Autopilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Autopilot Editions & Modules

Edition
Silver$491
Gold$1491
Platinum$2491
CustomRequest by quote
  1. per month
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount.

Percolate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Percolate Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison