What users are saying about
32 Ratings
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Score 7.9 out of 100
30 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Autopilot

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Michael Rastall, MBA | TrustRadius Reviewer

Skai (formerly Kenshoo)

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Autopilot
6.9
Skai (formerly Kenshoo)
WYSIWYG email editor
Autopilot
6.6
Skai (formerly Kenshoo)
Dynamic content
Autopilot
7.0
Skai (formerly Kenshoo)
Ability to test dynamic content
Autopilot
6.7
Skai (formerly Kenshoo)
A/B testing
Autopilot
7.0
Skai (formerly Kenshoo)
Mobile optimization
Autopilot
7.2
Skai (formerly Kenshoo)
Email deliverability reporting
Autopilot
6.6
Skai (formerly Kenshoo)
List management
Autopilot
7.2
Skai (formerly Kenshoo)
Triggered drip sequences
Autopilot
7.2
Skai (formerly Kenshoo)

Lead Management

Autopilot
6.8
Skai (formerly Kenshoo)
Lead nurturing
Autopilot
7.4
Skai (formerly Kenshoo)
Data quality management
Autopilot
6.6
Skai (formerly Kenshoo)
Automated sales alerts and tasks
Autopilot
6.6
Skai (formerly Kenshoo)

Campaign Management

Autopilot
7.3
Skai (formerly Kenshoo)
Event/webinar marketing
Autopilot
7.3
Skai (formerly Kenshoo)

Social Media Marketing

Autopilot
7.3
Skai (formerly Kenshoo)
Social profile integration
Autopilot
7.3
Skai (formerly Kenshoo)

Reporting & Analytics

Autopilot
6.8
Skai (formerly Kenshoo)
Dashboards
Autopilot
6.9
Skai (formerly Kenshoo)
Standard reports
Autopilot
6.8
Skai (formerly Kenshoo)

Platform & Infrastructure

Autopilot
6.5
Skai (formerly Kenshoo)
API
Autopilot
6.4
Skai (formerly Kenshoo)
Customizability
Autopilot
6.7
Skai (formerly Kenshoo)
Integration with Salesforce.com
Autopilot
6.5
Skai (formerly Kenshoo)

Ad Network Integration

Autopilot
Skai (formerly Kenshoo)
6.1
Data Transfer
Autopilot
Skai (formerly Kenshoo)
7.0
DSP integration
Autopilot
Skai (formerly Kenshoo)
5.2

Ad Campaigns

Autopilot
Skai (formerly Kenshoo)
6.8
Ad campaign creation
Autopilot
Skai (formerly Kenshoo)
7.0
Ad deployment
Autopilot
Skai (formerly Kenshoo)
7.5
Display advertising
Autopilot
Skai (formerly Kenshoo)
5.8
Ad display and retargeting segmentation
Autopilot
Skai (formerly Kenshoo)
6.5
Sequence targeting
Autopilot
Skai (formerly Kenshoo)
7.0

Ad Reporting & Analytics

Autopilot
Skai (formerly Kenshoo)
6.8
Ad dashboards
Autopilot
Skai (formerly Kenshoo)
6.8
Ad performance reports
Autopilot
Skai (formerly Kenshoo)
7.0
Ad conversion tracking
Autopilot
Skai (formerly Kenshoo)
6.8
Ad attribution reporting
Autopilot
Skai (formerly Kenshoo)
6.8
Cross-channel ad management
Autopilot
Skai (formerly Kenshoo)
6.5
Ad forecasting and optimization
Autopilot
Skai (formerly Kenshoo)
6.8

Pros

Autopilot

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Bryan McAnulty | TrustRadius Reviewer

Skai (formerly Kenshoo)

  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
Matt Howarth | TrustRadius Reviewer

Cons

Autopilot

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac | TrustRadius Reviewer

Skai (formerly Kenshoo)

  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Autopilot

No score
No answers yet
No answers on this topic

Skai (formerly Kenshoo)

Skai (formerly Kenshoo) 7.8
Based on 3 answers
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
Jonathan Warner | TrustRadius Reviewer

Usability

Autopilot

No score
No answers yet
No answers on this topic

Skai (formerly Kenshoo)

Skai (formerly Kenshoo) 8.0
Based on 1 answer
Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo
Anonymous | TrustRadius Reviewer

Support Rating

Autopilot

No score
No answers yet
No answers on this topic

Skai (formerly Kenshoo)

Skai (formerly Kenshoo) 8.0
Based on 1 answer
Good dedicated reps who are knowledgeable about the product and offer advise specific to a client.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Autopilot

How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Anonymous | TrustRadius Reviewer

Skai (formerly Kenshoo)

We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations of Kenshoo's software. But, we kept Kenshoo due to our integrations and reporting.
Anonymous | TrustRadius Reviewer

Return on Investment

Autopilot

  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
Anonymous | TrustRadius Reviewer

Skai (formerly Kenshoo)

  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Autopilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Autopilot Editions & Modules

Edition
Silver$491
Gold$1491
Platinum$2491
CustomRequest by quote
  1. per month
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount.

Skai (formerly Kenshoo)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

Skai (formerly Kenshoo) Editions & Modules

Edition
Kenshoo$10,0001
  1. Starting Price
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Autopilot
7.0
Skai (formerly Kenshoo)
7.5

Likelihood to Renew

Autopilot
Skai (formerly Kenshoo)
7.8

Usability

Autopilot
Skai (formerly Kenshoo)
8.0

Reliability and Availability

Autopilot
Skai (formerly Kenshoo)
3.6

Support Rating

Autopilot
Skai (formerly Kenshoo)
8.0

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