Ortto vs. Vero Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ortto
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$509
per month
Vero Cloud
Score 8.0 out of 10
N/A
Vero Workflows is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.
$54
per month
Pricing
OrttoVero Cloud
Editions & Modules
Professional
$509/mo, paid annually
per month
Business
$849/mo, paid annually
per month
Enterprise
$1,699/mo, paid annually
per month
Starter
$54
per month
Pro
$219
per month
Growth
$549
per month
Enterprise
$1,429
per month
Offerings
Pricing Offerings
OrttoVero Cloud
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details—15% discount applied with an annual subscription, paid upfront.
More Pricing Information
Community Pulse
OrttoVero Cloud
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
OrttoVero Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Ortto
9.0
11 Ratings
15% above category average
Vero Cloud
8.1
2 Ratings
1% below category average
WYSIWYG email editor8.911 Ratings6.02 Ratings
Dynamic content8.98 Ratings9.01 Ratings
Ability to test dynamic content8.98 Ratings10.02 Ratings
A/B testing8.98 Ratings00 Ratings
Mobile optimization8.910 Ratings6.01 Ratings
Email deliverability reporting9.911 Ratings8.02 Ratings
List management8.911 Ratings9.02 Ratings
Triggered drip sequences8.911 Ratings9.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Ortto
9.2
11 Ratings
18% above category average
Vero Cloud
-
Ratings
Lead nurturing automation9.911 Ratings00 Ratings
Data quality management8.910 Ratings00 Ratings
Automated sales alerts and tasks8.99 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Ortto
8.9
9 Ratings
15% above category average
Vero Cloud
-
Ratings
Event/webinar marketing8.99 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Ortto
8.9
8 Ratings
17% above category average
Vero Cloud
-
Ratings
Social profile integration8.98 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Ortto
8.9
12 Ratings
17% above category average
Vero Cloud
6.0
2 Ratings
27% below category average
Dashboards8.912 Ratings9.02 Ratings
Standard reports8.912 Ratings8.02 Ratings
Custom reports00 Ratings1.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Ortto
8.9
9 Ratings
16% above category average
Vero Cloud
-
Ratings
API8.98 Ratings00 Ratings
Customizability8.99 Ratings00 Ratings
Integration with Salesforce.com8.97 Ratings00 Ratings
Best Alternatives
OrttoVero Cloud
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
OrttoVero Cloud
Likelihood to Recommend
8.9
(12 ratings)
8.0
(2 ratings)
User Testimonials
OrttoVero Cloud
Likelihood to Recommend
Ortto
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Read full review
Vero
Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
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Pros
Ortto
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Vero
  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
Read full review
Cons
Ortto
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Vero
  • While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
  • The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
  • While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
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Alternatives Considered
Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Vero
Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
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Return on Investment
Ortto
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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Vero
  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
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ScreenShots

Ortto Screenshots

Screenshot of Creates a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of Custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto can create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of A drag and drop editor can be used to achieve pixel-perfect designs and go beyond opens and click-throughs and attribute revenue to every email.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.

Vero Cloud Screenshots

Screenshot of WorkflowsScreenshot of ReportingScreenshot of Customer profilesScreenshot of Workflow toolkit